Integrated marketing communication: advertising and promotion in a digital world
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor & Francis Group
2022
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | FWS01 FWS02 |
| Item Description: | Überarbeitete Auflage |
| Physical Description: | 1 Online-Ressource (330 Seiten) Diagramme |
| ISBN: | 9780367443382 |
Staff View
MARC
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:42:10Z |
| indexdate | 2025-02-20T06:39:41Z |
| institution | BVB |
| isbn | 9780367443382 |
| language | English |
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| physical | 1 Online-Ressource (330 Seiten) Diagramme |
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| publishDate | 2022 |
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| publisher | Routledge, Taylor & Francis Group |
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| spellingShingle | Juska, Jerome M. Integrated marketing communication advertising and promotion in a digital world Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7636951-1 (DE-588)4308416-3 (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Integrated marketing communication advertising and promotion in a digital world |
| title_auth | Integrated marketing communication advertising and promotion in a digital world |
| title_exact_search | Integrated marketing communication advertising and promotion in a digital world |
| title_exact_search_txtP | Integrated marketing communication advertising and promotion in a digital world |
| title_full | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_fullStr | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_full_unstemmed | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_short | Integrated marketing communication |
| title_sort | integrated marketing communication advertising and promotion in a digital world |
| title_sub | advertising and promotion in a digital world |
| topic | Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet advertising Internet marketing Online-Werbung Internet Online-Marketing Marketing Lehrbuch |
| work_keys_str_mv | AT juskajeromem integratedmarketingcommunicationadvertisingandpromotioninadigitalworld |