Verfügbarkeit: Integrated marketing communication

Integrated marketing communication: advertising and promotion in a digital world

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Bibliographische Detailangaben
1. Verfasser:	Juska, Jerome M. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York ; London Routledge, Taylor & Francis Group 2022
Ausgabe:	Second edition
Schlagworte:	Internet advertising Internet marketing Online-Werbung Internet Online-Marketing Marketing Lehrbuch
Online-Zugang:	FWS01 FWS02
Beschreibung:	Überarbeitete Auflage
Beschreibung:	1 Online-Ressource (330 Seiten) Diagramme
ISBN:	9780367443382

Internformat

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Datensatz im Suchindex

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isbn	9780367443382
language	English
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spellingShingle	Juska, Jerome M. Integrated marketing communication advertising and promotion in a digital world Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)7636951-1 (DE-588)4308416-3 (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4123623-3
title	Integrated marketing communication advertising and promotion in a digital world
title_auth	Integrated marketing communication advertising and promotion in a digital world
title_exact_search	Integrated marketing communication advertising and promotion in a digital world
title_exact_search_txtP	Integrated marketing communication advertising and promotion in a digital world
title_full	Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska
title_fullStr	Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska
title_full_unstemmed	Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska
title_short	Integrated marketing communication
title_sort	integrated marketing communication advertising and promotion in a digital world
title_sub	advertising and promotion in a digital world
topic	Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd Internet (DE-588)4308416-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Internet advertising Internet marketing Online-Werbung Internet Online-Marketing Marketing Lehrbuch
work_keys_str_mv	AT juskajeromem integratedmarketingcommunicationadvertisingandpromotioninadigitalworld

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