Corporate social responsibility and marketing ethics: the effects of value-based marketing on consumer behaviour
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 225 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032329222 9781032329239 |
Internformat
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| 653 | 0 | |a Consumer behavior | |
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Datensatz im Suchindex
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Contents List offigures vii List of tables ix Introduction Justification of the problem 1 Goals and hypotheses 3 Research methodology 4 Statistical analysis of data 6 i Corporate social responsibility: Genesis, the role of ethics in shaping the concept 8 Ethics and ethics in business: explanation of terms 8 The place of business ethics in the concept of corporate social responsibility ІЗ The origin of corporate social responsibility: from philanthropy to the concept of social involvement 19 Development of the social responsibility of business in Poland 28 2 The essence of corporate social responsibility Contemporary understanding of business social responsibility 32 Stakeholders and their place in the social model of the enterprise 38 Economic responsibility and creating shared value 44 Business commitment to the environment 47 “Good citizenship’’ and commitments to the local community 52 Cultural engagement as an element of social involvement 55 Benefits of social involvement 58 Criticise of business social responsibility: between moral order and economy. Greenwashing as an effect ofpopularisation of the concept ofsocial responsibility of business 63 32
vi 3 Contents Social responsibility and value-based marketing 69 A place of value-based marketing within marketing concepts 69 Responsibility of enterprise and value-based marketing. Marketing ethics as an element of companies’ liability 73 The essence of value-based marketing. A place of social responsibility in value creation 84 Marketing and value creation 88 4 Shaping value-based marketing 94 A new look at product quality 94 Go-creation of value with customers as an element of value-based marketing 100 A changing of nature ofpromotion: from traditional to the responsible 104 Price responsibility 110 Creating value in the area of distribution 112 Brand as value for stakeholders 115 Employer’s brand as an element of value-based marketing 119 5 Value creating in practice — social responsibility as an element of value of enterprises, research results 123 The awareness and perception of the social responsibility of business 123 Social responsibility of business in the perspective of customers 124 Perception of social responsibility among enterprises 129 Activities in the area of business social responsibility as an element of value creation 136 Social responsibility and value creation — customer’s perspective 136 Social involvement and value creation — enterprises’ perspective 141 Perception of the benefits arisingfrom the implementation of social responsibility measures 153 Perception of the potential benefits of social involvement of business in the customers’ perspective 154 Perception of the potential benefits of social involvement of business in an enterprises’
perspective 158 Conditions of shaping of the value-based marketing through social involvement — polish experiences 162 Conclusion 190 Bibliography 195 217 Index |
| adam_txt |
Contents List offigures vii List of tables ix Introduction Justification of the problem 1 Goals and hypotheses 3 Research methodology 4 Statistical analysis of data 6 i Corporate social responsibility: Genesis, the role of ethics in shaping the concept 8 Ethics and ethics in business: explanation of terms 8 The place of business ethics in the concept of corporate social responsibility ІЗ The origin of corporate social responsibility: from philanthropy to the concept of social involvement 19 Development of the social responsibility of business in Poland 28 2 The essence of corporate social responsibility Contemporary understanding of business social responsibility 32 Stakeholders and their place in the social model of the enterprise 38 Economic responsibility and creating shared value 44 Business commitment to the environment 47 “Good citizenship’’ and commitments to the local community 52 Cultural engagement as an element of social involvement 55 Benefits of social involvement 58 Criticise of business social responsibility: between moral order and economy. Greenwashing as an effect ofpopularisation of the concept ofsocial responsibility of business 63 32
vi 3 Contents Social responsibility and value-based marketing 69 A place of value-based marketing within marketing concepts 69 Responsibility of enterprise and value-based marketing. Marketing ethics as an element of companies’ liability 73 The essence of value-based marketing. A place of social responsibility in value creation 84 Marketing and value creation 88 4 Shaping value-based marketing 94 A new look at product quality 94 Go-creation of value with customers as an element of value-based marketing 100 A changing of nature ofpromotion: from traditional to the responsible 104 Price responsibility 110 Creating value in the area of distribution 112 Brand as value for stakeholders 115 Employer’s brand as an element of value-based marketing 119 5 Value creating in practice — social responsibility as an element of value of enterprises, research results 123 The awareness and perception of the social responsibility of business 123 Social responsibility of business in the perspective of customers 124 Perception of social responsibility among enterprises 129 Activities in the area of business social responsibility as an element of value creation 136 Social responsibility and value creation — customer’s perspective 136 Social involvement and value creation — enterprises’ perspective 141 Perception of the benefits arisingfrom the implementation of social responsibility measures 153 Perception of the potential benefits of social involvement of business in the customers’ perspective 154 Perception of the potential benefits of social involvement of business in an enterprises’
perspective 158 Conditions of shaping of the value-based marketing through social involvement — polish experiences 162 Conclusion 190 Bibliography 195 217 Index |
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| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T21:42:04Z |
| indexdate | 2024-07-20T06:03:15Z |
| institution | BVB |
| isbn | 9781032329222 9781032329239 |
| language | English |
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| series2 | Routledge studies in marketing |
| spelling | Howaniec, Honorata Verfasser (DE-588)1321347227 aut Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec London ; New York Routledge 2023 x, 225 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Social responsibility of business Marketing / Moral and ethical aspects Consumer behavior BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Business Ethics BUSINESS & ECONOMICS / Consumer Behavior Corporate Social Responsibility (DE-588)7697760-2 s Marketing (DE-588)4037589-4 s Wirtschaftsethik (DE-588)4066439-9 s Verbraucherverhalten (DE-588)4062644-1 s Kaufentscheidung (DE-588)4073328-2 s Markentreue (DE-588)4168905-7 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-003-31736-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034125814&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Howaniec, Honorata Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Marketing (DE-588)4037589-4 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Kaufentscheidung (DE-588)4073328-2 gnd |
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| title | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_auth | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_exact_search | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_exact_search_txtP | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_full | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec |
| title_fullStr | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec |
| title_full_unstemmed | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec |
| title_short | Corporate social responsibility and marketing ethics |
| title_sort | corporate social responsibility and marketing ethics the effects of value based marketing on consumer behaviour |
| title_sub | the effects of value-based marketing on consumer behaviour |
| topic | Marketing (DE-588)4037589-4 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Kaufentscheidung (DE-588)4073328-2 gnd |
| topic_facet | Marketing Corporate Social Responsibility Markentreue Verbraucherverhalten Wirtschaftsethik Kaufentscheidung |
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