For the win how game thinking can revolutionize your business
For the win: how game thinking can revolutionize your business

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."-Daniel H. Pink, Author, DriveWhy can't life-and business-be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For...

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Bibliographische Detailangaben
Hauptverfasser: Werbach, Kevin (VerfasserIn), Hunter, Dan 1966- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Philadelphia Wharton Digital Press [2020]
Ausgabe:Revised and Updated Edition
Schlagworte:
BUSINESS & ECONOMICS / Management
Games > Psychological aspects
Gamification
Incentives in industry
Marketing > Social aspects
Success in business
Betriebspsychologie
Computerspiel
Arbeitsmotivation
Online-Zugang:DE-1043
DE-1046
DE-858
DE-859
DE-860
DE-188
DE-473
DE-739
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Zusammenfassung:"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."-Daniel H. Pink, Author, DriveWhy can't life-and business-be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works-and what not to do.Discover the successes-and failures-of organizations that are using gamification:How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest.This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world
Beschreibung:1 Online-Ressource (XX, 130 Seiten)
ISBN:9781613631041
DOI:10.9783/9781613631041

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