Consumption and advertising in Eastern Europe and Russia in the Twentieth century: Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors)
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth...
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| Zusammenfassung: | This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region |
| Beschreibung: | xxi, 302 Seiten Illustrationen |
| ISBN: | 9783031202032 9783031202063 |
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Datensatz im Suchindex
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| adam_text | Contents Introduction Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks 3 Magdalena Eriksroed-Burger, Heidi Hein-Kircher, and Julia Malitska Rise of Modern Consumption and Advertising before World War II Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside 33 Corinne Geering German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication 55 Lilija Wedel The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women’s Magazine Eva (1928-1938) 83 Magdalena Eriksroed-Burger ix
X CONTENTS “Soviet Style” of Advertising and Consumption Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siècle to Sovietization 113 Timm Schönfelder Early Soviet Consumption as a First “Battle” on the Cultural Front 135 Iryna Skubii “They Even Gave Us Pork Cutlets for Breakfast”: Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s 155 Adelina Stefan Transformations in Socialist Consumer Cultures and Advertisements Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary 181 Annina Gagyiova Eesti Reklaamfilm as a Jack-of-All֊Trades: On the Untold Opportunities of a Late Soviet Advertising Bureau 205 Airi Uuna Tobacco Product Design, Marketing, and Smoking in the USSR 243 Tricia Starks Concluding Comment Consuming and Advertising in Eastern Europe: Concluding Commentary and Research Perspectives 267 Kirsten Bönker People Index 291 Geographical Index 295 Subject Index 299
People Index A Afanas ev, Leonid L., 219 Alexandra, Queen, 41 Alex, Robert, 71 Allik, Jaak, 221 Appadurai, Arjun, 135, 136 Ariowitsch, Max, 123 Asmer, Toivo, 218 В Balzar, Jaroslav, 105 Beetham, Margaret, 85, 88 Bekleshova, Tatiana, 224 Benedict, Carol, 246 Berghoff, Hartmut, 12, 17, 209 Berliner, Joseph S., 223 Berta, Peter, 144 Bittner, Steven, 243, 280 Bogdanova, Elena, 14 Borman, Georges, 140 Boškovska, Nada, 14, 275 Bourdieu, Pierre, 9 Bracewell, Wendy, 156 Bren, Paulina, 14, 182, 244, 279 Brezhnev, Leonid I., 14, 219, 233, 273, 276 Bufkova-Wanklová, Karla, 45 Bulankin, Ivan, 143 C Catherine II, 55 Chernyshova, Natalya, 14, 205, 275, 276 Courtwright, David T., 245 Cross, Gary S., 244, 245 D David-Fox, Michael, 5, 6, 137 de Grazia, Victoria, 87 Drtikol, František, 105 E Ecclestone, Bernie, 219 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 Μ. Eriksroed-Burger et al. (eds.), Consumption and. Advertising in Eastern Europe and Russia in the Twentieth Century, https://doi.org/10.1007/978-3-031-20204-9 291
292 PEOPLE INDEX Eckert, Penelope, 144 Einem, Ferdinand Theodor von (Ejnem, Fedor Karlovic), 63 Eisenstadt, Shrnul, 5 Eitingon, Chaim, 123, 128 Empress Elisabeth, 37, 38 F Feinberg, Melissa, 89 Firu, Sorin, 158 Frederick, Christine, 104 Fryšová, Emilie, 40 Furlough, Ellen, 87 Huxley, Aldous, 10 I Isabella von Croÿ, Archduchess, 41, 43, 44, 46, 47 J Jílovská, Staša, 91 К Gahren, Otto, 68 Galanti, Mario, 219, 233 Goldschweer, Ulrike, 11, 16, 87 Golubev, Alexey, 6, 16, 276 Gonzalez de Fanning, Teresa, 44 Gorbačev, Michail Sergeevič, 250 Gorusch, Anne. E., 225 Gray, H.E., 159 Grimberg, L., 214 Gronow, Jukka, 11, 14, 15, 93, 96, 136, 137, 146, 147, 279 Gyarmathy, Zsigáné (née Etelka Hory), 37, 38 Kanevskii, Evgenii, 206, 213, 216, 226,234 Kavánová, Marie, 104 Keler, Roman R., 75 Kennan, George, 118 Khrushchev, Nikita S., 14, 159, 273, 274, 276, 278, 280 Kiaer, Christina, 16, 139, 140, 279 Kokovcev, Vladimir N., 66 Kolisek, Alois, 104 Komissarov, Kalju, 221 König, Wolfgang, 4, 8, 12, 104 Kosygin, Alexei, 210 Koder, Philip, 209, 210, 230 Krafft-Ebing, Richard von, 113 Krestovnikov, Grigorij A., 66 H L Haas-Teichen, Baroness von, 47 Harrison, Mark, 145 Heine, Otto Heine, 62 Hessler, Julie, 13, 136, 147, 148, 182, 279 Hollender, Paul, 125 Houze, Rebecca, 35, 37, 39, 45 Howes, David, 245 Huebner, Karla, 84, 87, 89, 90, 92, 96 Laiv, Madis, 218 Leiske, Walter, 125 Lenin, Vladimir, 139, 206, 216, 250, 254,270 Leonov, Μ., 216 Liivik, Felix, 212 Lissitsky, El, 145 Long, Lucy Μ., 164 Loo, Hans van der, 9 Luhmann, Niklas, 277 G
PEOPLE INDEX Μ Majakovskij (Mayakovsky), Vladimir V., 251 Maria Josepha, Archduchess, 47 Maria Theresia, Archduchess, 44, 46 Marx, Karl, 10 Masaryk, Tomáš Garrigue, 20, 89, 97 Mayakovsky, Vladimir V. See Majakovskij (Mayakovsky), Vladimir V. Mayerová-Fuchsová, Zdeňka, 105 Meier, E. (shop), 71 Michal, Vojtěch, 105 Mikojan (Mikoyan), Anastas Ivanovic, 248 Mongu, Blanka, 88, 95 Montessori, Maria, 44 Moreau-Vauthier, Paul, 116 Muzika, František, 91 N Napa, Toomas, 218 Neuburger, Mary, 14, 156, 157, 182, 244, 249 Nicholas II, Russian Tsar, 119 Nightingale, Florence, 44 Nixon, Richard, 274 Norak, Albert, 212 Nováková, Jarmila, 92 293 Paquin, Jeanne, 116 Peter I. (the Great), 16 Petrov, Evgenii, 142, 144 Pidmohylnyi, Valerian, 144 Plaggenborg, Stefan, 5 Podolská, Hana, 91, 97 Pörzgen, Hermann, 273, 274, 276, 280, 281, 283, 284 Proctor, Robert N., 244, 245 Prokhasko, Olga, 4 R Randall, Amy, 13, 87, 105, 136 Reed, Lou, 113, 126 Reijen, Willem van, 9 Řezáčova, Ema, 101 Rodchenko, Aleksandr Michajlovich, 140, 251, 270 Rosenbaum, Oldřich, 97 Rosser, Reeves, 209 Roubíčková, Arnošta, 97 Ruane, Christine, 35, 43, 45 О Oiamaa, Peedu. See Ojamaa, Peedu Ojamaa, Peedu, 211, 212, 214, 215, 217, 222-224, 226, 232, 234 Osolin, Olav, 213, 214, 219, 220, 222, 224 Oushakine, Serguei, 16, 18, 136, 138 S Saarm, Henry, 218 Sacher-Masoch, Leopold von, 113-115, 126 Samsin, A., 209, 231 Schaffer, Talia, 43 Scheinpflugová, Olga, 91, 101 Sergeev, lurij, 210, 230, 231 Smuk, Aleksandr Aleksandrovit, 247, 248 Spiekermann, Uwe, 12, 17, 63, 126 Stach, Jokob, 73, 74 Stalin, Joseph V., 13, 137, 249, 271, 276 P
Pachmanová, Martina, 88-90, 96, 97, 99, 101, 103, 105 T Tarasov-Rodionov, Aleksandr, 141 Teesalu, Lembit, 218
294 PEOPLE INDEX Therborn, Göran, 5 Tichý, František, 91, 92 Tinkler, Penny, 88, 97 Todeson, Kuno, 212 Tõnspoeg, Gustav, 212 Tooma, Peeter, 221 Toyen, 91 U Uľjanova, Vladimir I. See Lenin, Vladimir V Vavrečková, Božena, 105 Veblen, Torstein, 144, 181 Verdery, Katherine, 16, 157, 205 Vihavainen, Timo, 14 Vlkova, Hedvika, 105 Voinovich, Vladimir, 148 W Weise, K. See Wejze, K. Wejze, K., 71 Z Zhuravlev, Sergey, 15
Geographical Index A Abbazia. See Opatija Atlantic, 35, 37, 48 Austria. See Austrian-Hungarian Empire Austria-Hungary. See Austrian-Hungarian Empire Austrian-Hungarian Empire, 33, 34, 46, 48, 49, 268 Austro-Hungarian monarchy. See Austrian-Hungarian Empire Azerbaijan, 220 В Baku, 70, 71, 76, 220 Baltic SSRs, 225 Black Sea, 166, 219, 249 Black Sea coast, 155, 157, 165-167, 169, 170 Bloc Eastern, 13-15, 17, 22, 281, 283, 284 Bohemia, 45, 46, 104 Bratislava, 41 Brighton, 165 British Empire, 35, 43 British Isles, 41 Brody, 115, 127 Brühl, 114, 117, 118, 121-125, 127 Bucharest, 158, 159, 167, 177 Budapest, 38, 48, 176, 186, 188, 194, 196, 197 Bukovina, 41, 46, 50 Bulgaria, 157, 161, 249, 259 C Caspian Sea, 220 Caucasia, 65, 74 Central Europe, 45, 183, 268, 269, 274 Cernăuți. See Chernivtsi Chernivtsi, 41 China, 114, 246 Constanta, 166 Cotnari, 164 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 Μ. Eriksroed-Burger et al. (eds.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, https://doi.org/10.1007/978-3-031-20204-9 295
296 GEOGRAPHICAL INDEX Crimea, 234 Czechoslovakia, 14, 15, 96, 99, 103, 104, 159, 160, 174 Czechoslovak Socialist Republic, 231 Czernowitz. See Chernivtsi D Dalmatia, 47, 50 E Eforie Nord, 166 England, 219 Estonia, 22, 223, 225, 228, 229, 232, 268, 271, 281 Estonian SSR, Soviet-Estonia, 207, 210, 212-214, 216, 218-220, 223-227, 234 H Habsburg monarchy, 5, 8, 12, 17, 115 Helsinki, 215, 234 Hirschegg-Riezlern, 120 Hungary, 22, 33, 37, 46, 48, 160, 176, 181-183, 186, 188-190, 194, 197-199, 219, 268, 272, 281 Hutsulshchina, 46 I Inner abroad, 225, 227 Irbit, 114 Italy, 34, 41, 225 Italy, Kingdom of, 41 J Japan, 225 F Far North, 142 Federal Republic of Germany, West-Germany, 209, 225 Finland, 122, 220, 225, 228, 233, 234 First Czechoslovak Republic, 20, 84, 88, 89, 96, 102, 103, 105 France, 34, 89, 96, 103, 116, 122, 161, 165, 176 G German Democratic Republic (GDR), 14, 21, 126, 182, 229, 268, 274, 275 German Empire, 12, 17, 63, 128 Germany, 8, 66, 69, 89, 115, 119-122, 126, 268, 280 Gödöllő, 37, 38 Gulf of Finland, 215 К Kalotaszeg, Țara Calatei, 37, 38, 50 Khabarovsk, 235 Kharkiv, 140-143, 146 Krasnodar, 247 L Latvia, 229 Latvian SSR, 224 Leipzig, 20, 66, 113-128 Lemberg. See Lviv Leningrad, 122, 123, 126, 214, 217, 224, 233-235, 249, 258, 278 London, 19, 35, 41, 97, 114, 116, 121, 123 Lviv, 114 Μ Mamaia, 155, 166, 168-171
GEOGRAPHICAL INDEX Monaco, 217, 219 Moravia, 47, 103, 104 Moscow, 8, 11, 59, 63, 114, 116, 123, 140, 158, 160, 214, 216, 217, 219, 224, 229, 231-234, 249, 258, 259, 270, 273, 274, 276, 280 Murfatlar, 165, 170 N New York City, 97 Norway, 120, 220 О Odesa, 62, 66, 71, 76 Opatija, 46 Orenburg, 214 P Paris, 8, 19, 35, 96, 97, 105, 114, 116, 119, 123, 161 Peru, 44 Pirita, 218, 219 Plau am See, 120 Pozsony. See Bratislava Prague, 15, 91, 93, 97, 102, 230 Prahova Valley, 165, 166 Pressburg. See Bratislava R Riga, 214, 223, 224, 229, 234, 235 Romania, Kingdom of, 41 Russia, 5, 7, 13-18, 57, 68-70, 74, 114, 117, 118, 138, 156, 235, 244, 279, 281, 283 Russian Empire, 4, 8, 12, 19, 35, 41, 55-57, 60-63, 66, 70, 75, 138, 140, 145, 249, 268-270 Russian SFSR, 224, 233 297 S Saransk, 214 Saratov, 61, 68, 72, 214 Silverstone, 219 Sochi Olympic Park, 219 Soviet bloc, 22, 182, 183 Soviet Union, 5, 7, 11, 13, 15, 17, 20-22, 87, 99, 103, 122, 124, 135-138, 156, 157, 160, 163, 164, 183, 205, 206, 209, 212-214, 216-218, 221, 225, 228, 232, 234, 243, 247-251, 259, 268, 273-276, 279, 280, 283, 284 Soviet Union, Former (FSU), 260 Stockholm, 97 St. Petersburg, 60, 75, 76, 229, 234, 276 Styria, 39, 46 Sweden, 234 Switzerland, 224 Syzran, 214 T Tallinn, 214, 215, 217, 218, 220, 223, 224, 229, 230, 233-235 Tárnave, 165 Tiflis, 59-62, 65, 67, 70, 71, 75, 76 Toliatti, 214 Transcaucasia, 58, 65, 70, 72, 75 Transylvania, 37, 172 Tushino, 219 U UK. See United Kingdom (UK) Ukraine, 16, 114, 115, 136-138, 140, 145, 146, 249, 268 Ulianovsk, 214, 216 United Kingdom (UK), 89, 96, 103, 165, 225, 246
298 GEOGRAPHICAL INDEX United States (USA), 8, 117, 118, 122, 156, 158, 209, 246, 259, 273, 274 USSR. See Soviet Union V Virginia, 247, 259 Vladivostok, 235 Volga, 216, 233 Volga region, 72, 73, 138 W Western Europe, 6-8, 12, 35, 45, 57. 158, 160, 165, 225 Y Yugoslavia, 14, 156, 157
Subject Index A Addiction, 243, 245 Apollo-Soiuz, 259 Aryanization, 123 Avtoeksport, 213, 220, 233, 234 В Beauty, 20, 62, 63, 65, 73, 89, 92, 99, 117, 140 Bioavailability, 246 Bolsheviks, 136, 138, 140, 142, 148 British-American Tobacco Company (BAT), 246 C Capitalism, 6, 8-11, 184, 221, 245, 246, 251, 252, 286 Car, 65, 71, 99, 101, 187-189, 208, 216, 217, 220, 226, 233 Chesterfields, 245 Chocolate, 21, 63, 73, 136, 137, 140-142, 144-148, 270, 283 Communication networks, 19, 69, 70, 269 Communism, 6, 186, 198, 199, 250, 251, 273 Communism, military, 138 Communist ideology, 137, 139, 140, 142 Confectionary industry, 147 Consumer policy, 56-58, 60, 67 Cosmopolitism, 70, 75 Crafts, rural, 38, 40, 43 Cultural “battle”, 21, 137 D Deutsche Kürschner-Schule (German Furriers School), 119 Distribution, 7, 36, 47, 48, 64, 70 E Eesti Reklaamfilm (ERF), 21, 206-208, 211-218, 220-229, 232-235 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 Μ. Eriksroed-Burger et al. (eds.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, https://doi.org/10.1007/978-3-031-20204-9 299
300 SUBJECT ÍNDEX Entrepreneurs, entrepreneurship, 22, 35, 36, 43,44, 46, 49, 51, 57, 59, 62-64, 68-70, 72, 138-140, 142-144, 184, 189, 190, 193, 194, 246, 269, 272 Eva, 19, 83, 84, 88, 92-96, 98-104, 277 F Fashion, 3, 15, 20, 35, 37, 44-16, 48, 62, 64, 65, 70, 72, 74, 76, 89-93, 95-97, 105, 116-118, 122, 126, 216, 269, 278, 283 Feminism, 84, 102 Fetish, 115 First World War, 8, 18, 19, 56, 102, 116, 118, 138 Five-Year Plan, 138, 145, 162, 163 Folk art, 45, 47 Foods, 62, 71, 76, 139, 145, 157, 167, 168 Formula One, 217-219, 223, 224, 227 Formula Vostok, 218 Freedom, 87, 90, 95, 99, 101, 102, 114, 207 Fur farming, 119, 120 Furs, 20, 21, 113, 115, 118, 119, 121, 124, 126, 129, 136, 137, 140, 142-144, 146-149, 270, 283 G Gender, 6, 17, 35, 58, 60, 64, 65, 72, 75, 87, 89, 95, 102, 116, 117, 169, 268, 269, 281 German colonists, 56, 63, 72, 74 Goskino, 212, 213, 216, 222, 226, 227, 232 Gosteleradio, 213, 222, 232 H Habitus, 9, 10, 18, 23 Haute couture, 115, 116 Home industry, 19, 33-37, 40-50, 268 Ideology, 10, 14-16, 21, 22, 87, 126, 136, 137, 139, 144, 147, 148, 157, 164, 208, 221, 230, 270, 272, 281 Industrialization, 4-9, 11, 20, 35, 50, 56-58, 63, 75, 115, 145, 248 Interwar period, 8, 18, 19, 85, 101, 102, 270, 274 J Java, 248, 251, 259 К Kazbek, 252 Kosmos, 258 Krasnaja strela, 257, 258 Kriegsfell AG (War Fur Co.), 118, 120 Kuľturnosť, 87 L Laika, 258 Leningrad Tobacco Factory No. 1, 257 Lifestyle, 4, 9, 10, 12-15, 17-19, 21, 22, 40, 47, 48, 57, 62, 67, 72, 93, 97, 101, 103, 139, 144, 185 188, 189, 195, 268, 269, 272, 274, 277-279, 286 Light industry, 166, 205 Literaturnaja
Gazeta, 251 Luxury, 3, 16, 19, 20, 22, 34, 36, 41, 48, 49, 72, 74, 84, 96, 102,
SUBJECT INDEX 116, 136, 137, 139-141, 145, 148, 165, 182, 185, 193, 195, 196, 198, 251, 258, 267, 275 Magazines, 9, 15, 42, 46, 48, 71, 73, 74, 85, 88, 91-97, 99, 101, 103-105, 146, 155-157, 164, 173, 186, 189, 197, 233, 244, 251, 277 Magazines, women, 19, 39, 45, 48, 84, 87, 88, 90-92, 94, 96, 97, 102-104, 191 Marketing strategies, 34, 35, 46, 48, 50, 60, 63, 69, 216, 269 Marlboros, 245 Mobility, 9, 20, 57, 89, 94, 99, 102 Modernities, multiple, 5 Modernity, 4-7, 9-11, 17, 18, 20, 21, 23, 84, 87, 90, 97, 102, 103, 105, 136, 137, 148, 155, 157, 164, 172, 173, 267 Modernization, 8, 9, 11, 18, 47, 56, 72, 75, 95, 155, 158, 163 Molins, 248 301 Peasants, 34-36, 39, 44, 45, 48, 50, 56, 138, 139, 144-147, 186, 187, 249, 253, 271 Pelt road, 114, 115 Philip Morris, 250, 259 Pleasure, 11, 14, 21, 96, 99, 101, 102, 136, 141, 142, 148, 226, 244, 272, 278, 282 Practice, cultural, 4, 9, 11, 18, 21, 23, 35, 57, 68 Pravda, 250 Press, 13, 19, 35, 47, 50, 56, 57, 60, 62, 66-71, 73, 84, 90, 139, 146, 255, 268 Prijatnye, 252 Production, 8-11, 16, 19, 20, 35, 38, 51, 56, 64, 66, 72, 73, 75, 87, 115, 118, 120, 140, 146, 183, 205, 207, 210, 211, 213, 214, 216-218, 224, 225, 227-230, 234, 243, 246-250, 252, 254, 256, 259, 260, 267, 269, 271, 277-279 Production, mass, 7, 48, 115 Promyshlennik, 119 R N Nature reserves, 119 New Economic Policy (NEP), 13, 138-140, 142, 148, 251, 270 New woman, 20, 83, 84, 87-90, 92, 94, 96, 99, 101-103, 105, 116, 269, 277 О Olympic Games, 217, 218 Rally, 216, 220 Regatta, 217, 218 Reichsstelle für Rauchwaren (Reich Office for Fur Products), 124 Reichszentrale für
Pelztier- und Rauchwarenforschunjj (Reich agency for the research of furry animals and fur products), 120 Reklaamiklubi, 224 Reklama, 57, 206, 209, 210, 213, 214, 216, 221, 226, 230-232 Ruby Queen, 246 Russenauktionen (Russian auctions), 118
302 SUBJECT INDEX Russian-Germans, 61, 69, 75 V Vneshtorgreklama, 213, 233 S Second World War, 13, 15, 20, 143, 247, 249, 251, 252, 256 Self-perception, 9, 10, 23 Socialism, 11, 12, 14-16, 21, 127, 156, 157, 173, 184, 186, 188, 195, 197-200, 207, 275 Soft power, 22, 23, 221, 227 Soitiztorgreklama^ 211, 213, 232 Sojuzpushnina., 122, 123, 126, 127 Sovietization, 127, 284 Spinnaker, 217 Sputnik, 258 T Tailinnfilm, 211, 212, 214, 215, 226, 235 Textiles, 19, 33, 35, 36, 38, 39, 44—18, 50, 51, 71, 72, 74, 115, 123, 194 W Weltpelzkongress (World Fur Congress), 122 Western, Westernization, 4-6, 8, 11 12, 14, 15, 17, 20-23, 35, 45, 57, 75, 87, 89, 103, 115, 137, 149, 156-162, 164, 165, 168-174, 181-183, 186, 193-195, 199, 200, 205, 208-210, 215, 216, 218-220, 222, 225, 227, 228, 233, 243, 246, 248, 250, 252, 254, 259, 260, 267-269, 272, 274-276, 280, 281, 283, 286 Workshops, 18, 36-38, 42—14, 46, 48-50, 118, 121
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Contents Introduction Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks 3 Magdalena Eriksroed-Burger, Heidi Hein-Kircher, and Julia Malitska Rise of Modern Consumption and Advertising before World War II Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside 33 Corinne Geering German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication 55 Lilija Wedel The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women’s Magazine Eva (1928-1938) 83 Magdalena Eriksroed-Burger ix
X CONTENTS “Soviet Style” of Advertising and Consumption Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siècle to Sovietization 113 Timm Schönfelder Early Soviet Consumption as a First “Battle” on the Cultural Front 135 Iryna Skubii “They Even Gave Us Pork Cutlets for Breakfast”: Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s 155 Adelina Stefan Transformations in Socialist Consumer Cultures and Advertisements Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary 181 Annina Gagyiova Eesti Reklaamfilm as a Jack-of-All֊Trades: On the Untold Opportunities of a Late Soviet Advertising Bureau 205 Airi Uuna Tobacco Product Design, Marketing, and Smoking in the USSR 243 Tricia Starks Concluding Comment Consuming and Advertising in Eastern Europe: Concluding Commentary and Research Perspectives 267 Kirsten Bönker People Index 291 Geographical Index 295 Subject Index 299
People Index A Afanas'ev, Leonid L., 219 Alexandra, Queen, 41 Alex, Robert, 71 Allik, Jaak, 221 Appadurai, Arjun, 135, 136 Ariowitsch, Max, 123 Asmer, Toivo, 218 В Balzar, Jaroslav, 105 Beetham, Margaret, 85, 88 Bekleshova, Tatiana, 224 Benedict, Carol, 246 Berghoff, Hartmut, 12, 17, 209 Berliner, Joseph S., 223 Berta, Peter, 144 Bittner, Steven, 243, 280 Bogdanova, Elena, 14 Borman, Georges, 140 Boškovska, Nada, 14, 275 Bourdieu, Pierre, 9 Bracewell, Wendy, 156 Bren, Paulina, 14, 182, 244, 279 Brezhnev, Leonid I., 14, 219, 233, 273, 276 Bufkova-Wanklová, Karla, 45 Bulankin, Ivan, 143 C Catherine II, 55 Chernyshova, Natalya, 14, 205, 275, 276 Courtwright, David T., 245 Cross, Gary S., 244, 245 D David-Fox, Michael, 5, 6, 137 de Grazia, Victoria, 87 Drtikol, František, 105 E Ecclestone, Bernie, 219 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 Μ. Eriksroed-Burger et al. (eds.), Consumption and. Advertising in Eastern Europe and Russia in the Twentieth Century, https://doi.org/10.1007/978-3-031-20204-9 291
292 PEOPLE INDEX Eckert, Penelope, 144 Einem, Ferdinand Theodor von (Ejnem, Fedor Karlovic), 63 Eisenstadt, Shrnul, 5 Eitingon, Chaim, 123, 128 Empress Elisabeth, 37, 38 F Feinberg, Melissa, 89 Firu, Sorin, 158 Frederick, Christine, 104 Fryšová, Emilie, 40 Furlough, Ellen, 87 Huxley, Aldous, 10 I Isabella von Croÿ, Archduchess, 41, 43, 44, 46, 47 J Jílovská, Staša, 91 К Gahren, Otto, 68 Galanti, Mario, 219, 233 Goldschweer, Ulrike, 11, 16, 87 Golubev, Alexey, 6, 16, 276 Gonzalez de Fanning, Teresa, 44 Gorbačev, Michail Sergeevič, 250 Gorusch, Anne. E., 225 Gray, H.E., 159 Grimberg, L., 214 Gronow, Jukka, 11, 14, 15, 93, 96, 136, 137, 146, 147, 279 Gyarmathy, Zsigáné (née Etelka Hory), 37, 38 Kanevskii, Evgenii, 206, 213, 216, 226,234 Kavánová, Marie, 104 Keler, Roman R., 75 Kennan, George, 118 Khrushchev, Nikita S., 14, 159, 273, 274, 276, 278, 280 Kiaer, Christina, 16, 139, 140, 279 Kokovcev, Vladimir N., 66 Kolisek, Alois, 104 Komissarov, Kalju, 221 König, Wolfgang, 4, 8, 12, 104 Kosygin, Alexei, 210 Koder, Philip, 209, 210, 230 Krafft-Ebing, Richard von, 113 Krestovnikov, Grigorij A., 66 H L Haas-Teichen, Baroness von, 47 Harrison, Mark, 145 Heine, Otto Heine, 62 Hessler, Julie, 13, 136, 147, 148, 182, 279 Hollender, Paul, 125 Houze, Rebecca, 35, 37, 39, 45 Howes, David, 245 Huebner, Karla, 84, 87, 89, 90, 92, 96 Laiv, Madis, 218 Leiske, Walter, 125 Lenin, Vladimir, 139, 206, 216, 250, 254,270 Leonov, Μ., 216 Liivik, Felix, 212 Lissitsky, El, 145 Long, Lucy Μ., 164 Loo, Hans van der, 9 Luhmann, Niklas, 277 G
PEOPLE INDEX Μ Majakovskij (Mayakovsky), Vladimir V., 251 Maria Josepha, Archduchess, 47 Maria Theresia, Archduchess, 44, 46 Marx, Karl, 10 Masaryk, Tomáš Garrigue, 20, 89, 97 Mayakovsky, Vladimir V. See Majakovskij (Mayakovsky), Vladimir V. Mayerová-Fuchsová, Zdeňka, 105 Meier, E. (shop), 71 Michal, Vojtěch, 105 Mikojan (Mikoyan), Anastas Ivanovic, 248 Mongu, Blanka, 88, 95 Montessori, Maria, 44 Moreau-Vauthier, Paul, 116 Muzika, František, 91 N Napa, Toomas, 218 Neuburger, Mary, 14, 156, 157, 182, 244, 249 Nicholas II, Russian Tsar, 119 Nightingale, Florence, 44 Nixon, Richard, 274 Norak, Albert, 212 Nováková, Jarmila, 92 293 Paquin, Jeanne, 116 Peter I. (the Great), 16 Petrov, Evgenii, 142, 144 Pidmohylnyi, Valerian, 144 Plaggenborg, Stefan, 5 Podolská, Hana, 91, 97 Pörzgen, Hermann, 273, 274, 276, 280, 281, 283, 284 Proctor, Robert N., 244, 245 Prokhasko, Olga, 4 R Randall, Amy, 13, 87, 105, 136 Reed, Lou, 113, 126 Reijen, Willem van, 9 Řezáčova, Ema, 101 Rodchenko, Aleksandr Michajlovich, 140, 251, 270 Rosenbaum, Oldřich, 97 Rosser, Reeves, 209 Roubíčková, Arnošta, 97 Ruane, Christine, 35, 43, 45 О Oiamaa, Peedu. See Ojamaa, Peedu Ojamaa, Peedu, 211, 212, 214, 215, 217, 222-224, 226, 232, 234 Osolin, Olav, 213, 214, 219, 220, 222, 224 Oushakine, Serguei, 16, 18, 136, 138 S Saarm, Henry, 218 Sacher-Masoch, Leopold von, 113-115, 126 Samsin, A., 209, 231 Schaffer, Talia, 43 Scheinpflugová, Olga, 91, 101 Sergeev, lurij, 210, 230, 231 Smuk, Aleksandr Aleksandrovit, 247, 248 Spiekermann, Uwe, 12, 17, 63, 126 Stach, Jokob, 73, 74 Stalin, Joseph V., 13, 137, 249, 271, 276 P
Pachmanová, Martina, 88-90, 96, 97, 99, 101, 103, 105 T Tarasov-Rodionov, Aleksandr, 141 Teesalu, Lembit, 218
294 PEOPLE INDEX Therborn, Göran, 5 Tichý, František, 91, 92 Tinkler, Penny, 88, 97 Todeson, Kuno, 212 Tõnspoeg, Gustav, 212 Tooma, Peeter, 221 Toyen, 91 U Uľjanova, Vladimir I. See Lenin, Vladimir V Vavrečková, Božena, 105 Veblen, Torstein, 144, 181 Verdery, Katherine, 16, 157, 205 Vihavainen, Timo, 14 Vlkova, Hedvika, 105 Voinovich, Vladimir, 148 W Weise, K. See Wejze, K. Wejze, K., 71 Z Zhuravlev, Sergey, 15
Geographical Index A Abbazia. See Opatija Atlantic, 35, 37, 48 Austria. See Austrian-Hungarian Empire Austria-Hungary. See Austrian-Hungarian Empire Austrian-Hungarian Empire, 33, 34, 46, 48, 49, 268 Austro-Hungarian monarchy. See Austrian-Hungarian Empire Azerbaijan, 220 В Baku, 70, 71, 76, 220 Baltic SSRs, 225 Black Sea, 166, 219, 249 Black Sea coast, 155, 157, 165-167, 169, 170 Bloc Eastern, 13-15, 17, 22, 281, 283, 284 Bohemia, 45, 46, 104 Bratislava, 41 Brighton, 165 British Empire, 35, 43 British Isles, 41 Brody, 115, 127 Brühl, 114, 117, 118, 121-125, 127 Bucharest, 158, 159, 167, 177 Budapest, 38, 48, 176, 186, 188, 194, 196, 197 Bukovina, 41, 46, 50 Bulgaria, 157, 161, 249, 259 C Caspian Sea, 220 Caucasia, 65, 74 Central Europe, 45, 183, 268, 269, 274 Cernăuți. See Chernivtsi Chernivtsi, 41 China, 114, 246 Constanta, 166 Cotnari, 164 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 Μ. Eriksroed-Burger et al. (eds.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, https://doi.org/10.1007/978-3-031-20204-9 295
296 GEOGRAPHICAL INDEX Crimea, 234 Czechoslovakia, 14, 15, 96, 99, 103, 104, 159, 160, 174 Czechoslovak Socialist Republic, 231 Czernowitz. See Chernivtsi D Dalmatia, 47, 50 E Eforie Nord, 166 England, 219 Estonia, 22, 223, 225, 228, 229, 232, 268, 271, 281 Estonian SSR, Soviet-Estonia, 207, 210, 212-214, 216, 218-220, 223-227, 234 H Habsburg monarchy, 5, 8, 12, 17, 115 Helsinki, 215, 234 Hirschegg-Riezlern, 120 Hungary, 22, 33, 37, 46, 48, 160, 176, 181-183, 186, 188-190, 194, 197-199, 219, 268, 272, 281 Hutsulshchina, 46 I Inner abroad, 225, 227 Irbit, 114 Italy, 34, 41, 225 Italy, Kingdom of, 41 J Japan, 225 F Far North, 142 Federal Republic of Germany, West-Germany, 209, 225 Finland, 122, 220, 225, 228, 233, 234 First Czechoslovak Republic, 20, 84, 88, 89, 96, 102, 103, 105 France, 34, 89, 96, 103, 116, 122, 161, 165, 176 G German Democratic Republic (GDR), 14, 21, 126, 182, 229, 268, 274, 275 German Empire, 12, 17, 63, 128 Germany, 8, 66, 69, 89, 115, 119-122, 126, 268, 280 Gödöllő, 37, 38 Gulf of Finland, 215 К Kalotaszeg, Țara Calatei, 37, 38, 50 Khabarovsk, 235 Kharkiv, 140-143, 146 Krasnodar, 247 L Latvia, 229 Latvian SSR, 224 Leipzig, 20, 66, 113-128 Lemberg. See Lviv Leningrad, 122, 123, 126, 214, 217, 224, 233-235, 249, 258, 278 London, 19, 35, 41, 97, 114, 116, 121, 123 Lviv, 114 Μ Mamaia, 155, 166, 168-171
GEOGRAPHICAL INDEX Monaco, 217, 219 Moravia, 47, 103, 104 Moscow, 8, 11, 59, 63, 114, 116, 123, 140, 158, 160, 214, 216, 217, 219, 224, 229, 231-234, 249, 258, 259, 270, 273, 274, 276, 280 Murfatlar, 165, 170 N New York City, 97 Norway, 120, 220 О Odesa, 62, 66, 71, 76 Opatija, 46 Orenburg, 214 P Paris, 8, 19, 35, 96, 97, 105, 114, 116, 119, 123, 161 Peru, 44 Pirita, 218, 219 Plau am See, 120 Pozsony. See Bratislava Prague, 15, 91, 93, 97, 102, 230 Prahova Valley, 165, 166 Pressburg. See Bratislava R Riga, 214, 223, 224, 229, 234, 235 Romania, Kingdom of, 41 Russia, 5, 7, 13-18, 57, 68-70, 74, 114, 117, 118, 138, 156, 235, 244, 279, 281, 283 Russian Empire, 4, 8, 12, 19, 35, 41, 55-57, 60-63, 66, 70, 75, 138, 140, 145, 249, 268-270 Russian SFSR, 224, 233 297 S Saransk, 214 Saratov, 61, 68, 72, 214 Silverstone, 219 Sochi Olympic Park, 219 Soviet bloc, 22, 182, 183 Soviet Union, 5, 7, 11, 13, 15, 17, 20-22, 87, 99, 103, 122, 124, 135-138, 156, 157, 160, 163, 164, 183, 205, 206, 209, 212-214, 216-218, 221, 225, 228, 232, 234, 243, 247-251, 259, 268, 273-276, 279, 280, 283, 284 Soviet Union, Former (FSU), 260 Stockholm, 97 St. Petersburg, 60, 75, 76, 229, 234, 276 Styria, 39, 46 Sweden, 234 Switzerland, 224 Syzran, 214 T Tallinn, 214, 215, 217, 218, 220, 223, 224, 229, 230, 233-235 Tárnave, 165 Tiflis, 59-62, 65, 67, 70, 71, 75, 76 Toliatti, 214 Transcaucasia, 58, 65, 70, 72, 75 Transylvania, 37, 172 Tushino, 219 U UK. See United Kingdom (UK) Ukraine, 16, 114, 115, 136-138, 140, 145, 146, 249, 268 Ulianovsk, 214, 216 United Kingdom (UK), 89, 96, 103, 165, 225, 246
298 GEOGRAPHICAL INDEX United States (USA), 8, 117, 118, 122, 156, 158, 209, 246, 259, 273, 274 USSR. See Soviet Union V Virginia, 247, 259 Vladivostok, 235 Volga, 216, 233 Volga region, 72, 73, 138 W Western Europe, 6-8, 12, 35, 45, 57. 158, 160, 165, 225 Y Yugoslavia, 14, 156, 157
Subject Index A Addiction, 243, 245 Apollo-Soiuz, 259 Aryanization, 123 Avtoeksport, 213, 220, 233, 234 В Beauty, 20, 62, 63, 65, 73, 89, 92, 99, 117, 140 Bioavailability, 246 Bolsheviks, 136, 138, 140, 142, 148 British-American Tobacco Company (BAT), 246 C Capitalism, 6, 8-11, 184, 221, 245, 246, 251, 252, 286 Car, 65, 71, 99, 101, 187-189, 208, 216, 217, 220, 226, 233 Chesterfields, 245 Chocolate, 21, 63, 73, 136, 137, 140-142, 144-148, 270, 283 Communication networks, 19, 69, 70, 269 Communism, 6, 186, 198, 199, 250, 251, 273 Communism, military, 138 Communist ideology, 137, 139, 140, 142 Confectionary industry, 147 Consumer policy, 56-58, 60, 67 Cosmopolitism, 70, 75 Crafts, rural, 38, 40, 43 Cultural “battle”, 21, 137 D Deutsche Kürschner-Schule (German Furriers School), 119 Distribution, 7, 36, 47, 48, 64, 70 E Eesti Reklaamfilm (ERF), 21, 206-208, 211-218, 220-229, 232-235 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 Μ. Eriksroed-Burger et al. (eds.), Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century, https://doi.org/10.1007/978-3-031-20204-9 299
300 SUBJECT ÍNDEX Entrepreneurs, entrepreneurship, 22, 35, 36, 43,44, 46, 49, 51, 57, 59, 62-64, 68-70, 72, 138-140, 142-144, 184, 189, 190, 193, 194, 246, 269, 272 Eva, 19, 83, 84, 88, 92-96, 98-104, 277 F Fashion, 3, 15, 20, 35, 37, 44-16, 48, 62, 64, 65, 70, 72, 74, 76, 89-93, 95-97, 105, 116-118, 122, 126, 216, 269, 278, 283 Feminism, 84, 102 Fetish, 115 First World War, 8, 18, 19, 56, 102, 116, 118, 138 Five-Year Plan, 138, 145, 162, 163 Folk art, 45, 47 Foods, 62, 71, 76, 139, 145, 157, 167, 168 Formula One, 217-219, 223, 224, 227 Formula Vostok, 218 Freedom, 87, 90, 95, 99, 101, 102, 114, 207 Fur farming, 119, 120 Furs, 20, 21, 113, 115, 118, 119, 121, 124, 126, 129, 136, 137, 140, 142-144, 146-149, 270, 283 G Gender, 6, 17, 35, 58, 60, 64, 65, 72, 75, 87, 89, 95, 102, 116, 117, 169, 268, 269, 281 German colonists, 56, 63, 72, 74 Goskino, 212, 213, 216, 222, 226, 227, 232 Gosteleradio, 213, 222, 232 H Habitus, 9, 10, 18, 23 Haute couture, 115, 116 Home industry, 19, 33-37, 40-50, 268 Ideology, 10, 14-16, 21, 22, 87, 126, 136, 137, 139, 144, 147, 148, 157, 164, 208, 221, 230, 270, 272, 281 Industrialization, 4-9, 11, 20, 35, 50, 56-58, 63, 75, 115, 145, 248 Interwar period, 8, 18, 19, 85, 101, 102, 270, 274 J Java, 248, 251, 259 К Kazbek, 252 Kosmos, 258 Krasnaja strela, 257, 258 Kriegsfell AG (War Fur Co.), 118, 120 Kuľturnosť, 87 L Laika, 258 Leningrad Tobacco Factory No. 1, 257 Lifestyle, 4, 9, 10, 12-15, 17-19, 21, 22, 40, 47, 48, 57, 62, 67, 72, 93, 97, 101, 103, 139, 144, 185 188, 189, 195, 268, 269, 272, 274, 277-279, 286 Light industry, 166, 205 Literaturnaja
Gazeta, 251 Luxury, 3, 16, 19, 20, 22, 34, 36, 41, 48, 49, 72, 74, 84, 96, 102,
SUBJECT INDEX 116, 136, 137, 139-141, 145, 148, 165, 182, 185, 193, 195, 196, 198, 251, 258, 267, 275 Magazines, 9, 15, 42, 46, 48, 71, 73, 74, 85, 88, 91-97, 99, 101, 103-105, 146, 155-157, 164, 173, 186, 189, 197, 233, 244, 251, 277 Magazines, women, 19, 39, 45, 48, 84, 87, 88, 90-92, 94, 96, 97, 102-104, 191 Marketing strategies, 34, 35, 46, 48, 50, 60, 63, 69, 216, 269 Marlboros, 245 Mobility, 9, 20, 57, 89, 94, 99, 102 Modernities, multiple, 5 Modernity, 4-7, 9-11, 17, 18, 20, 21, 23, 84, 87, 90, 97, 102, 103, 105, 136, 137, 148, 155, 157, 164, 172, 173, 267 Modernization, 8, 9, 11, 18, 47, 56, 72, 75, 95, 155, 158, 163 Molins, 248 301 Peasants, 34-36, 39, 44, 45, 48, 50, 56, 138, 139, 144-147, 186, 187, 249, 253, 271 Pelt road, 114, 115 Philip Morris, 250, 259 Pleasure, 11, 14, 21, 96, 99, 101, 102, 136, 141, 142, 148, 226, 244, 272, 278, 282 Practice, cultural, 4, 9, 11, 18, 21, 23, 35, 57, 68 Pravda, 250 Press, 13, 19, 35, 47, 50, 56, 57, 60, 62, 66-71, 73, 84, 90, 139, 146, 255, 268 Prijatnye, 252 Production, 8-11, 16, 19, 20, 35, 38, 51, 56, 64, 66, 72, 73, 75, 87, 115, 118, 120, 140, 146, 183, 205, 207, 210, 211, 213, 214, 216-218, 224, 225, 227-230, 234, 243, 246-250, 252, 254, 256, 259, 260, 267, 269, 271, 277-279 Production, mass, 7, 48, 115 Promyshlennik, 119 R N Nature reserves, 119 New Economic Policy (NEP), 13, 138-140, 142, 148, 251, 270 New woman, 20, 83, 84, 87-90, 92, 94, 96, 99, 101-103, 105, 116, 269, 277 О Olympic Games, 217, 218 Rally, 216, 220 Regatta, 217, 218 Reichsstelle für Rauchwaren (Reich Office for Fur Products), 124 Reichszentrale für
Pelztier- und Rauchwarenforschunjj (Reich agency for the research of furry animals and fur products), 120 Reklaamiklubi, 224 Reklama, 57, 206, 209, 210, 213, 214, 216, 221, 226, 230-232 Ruby Queen, 246 Russenauktionen (Russian auctions), 118
302 SUBJECT INDEX Russian-Germans, 61, 69, 75 V Vneshtorgreklama, 213, 233 S Second World War, 13, 15, 20, 143, 247, 249, 251, 252, 256 Self-perception, 9, 10, 23 Socialism, 11, 12, 14-16, 21, 127, 156, 157, 173, 184, 186, 188, 195, 197-200, 207, 275 Soft power, 22, 23, 221, 227 Soitiztorgreklama^ 211, 213, 232 Sojuzpushnina., 122, 123, 126, 127 Sovietization, 127, 284 Spinnaker, 217 Sputnik, 258 T Tailinnfilm, 211, 212, 214, 215, 226, 235 Textiles, 19, 33, 35, 36, 38, 39, 44—18, 50, 51, 71, 72, 74, 115, 123, 194 W Weltpelzkongress (World Fur Congress), 122 Western, Westernization, 4-6, 8, 11 12, 14, 15, 17, 20-23, 35, 45, 57, 75, 87, 89, 103, 115, 137, 149, 156-162, 164, 165, 168-174, 181-183, 186, 193-195, 199, 200, 205, 208-210, 215, 216, 218-220, 222, 225, 227, 228, 233, 243, 246, 248, 250, 252, 254, 259, 260, 267-269, 272, 274-276, 280, 281, 283, 286 Workshops, 18, 36-38, 42—14, 46, 48-50, 118, 121 |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Russland (DE-588)4076899-5 gnd Sowjetunion (DE-588)4077548-3 gnd Osteuropa (DE-588)4075739-0 gnd |
| geographic_facet | Russland Sowjetunion Osteuropa |
| id | DE-604.BV048849930 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:39:49Z |
| indexdate | 2024-07-10T09:47:46Z |
| institution | BVB |
| isbn | 9783031202032 9783031202063 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034115215 |
| oclc_num | 1376408903 |
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| owner_facet | DE-473 DE-BY-UBG DE-12 DE-Re13 DE-BY-UBR DE-29 |
| physical | xxi, 302 Seiten Illustrationen |
| psigel | BSB_NED_20230920 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) Cham, Switzerland Palgrave Macmillan [2023] © 2023 xxi, 302 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region Geschichte 1900-2000 gnd rswk-swf Europe, Eastern—History Soviet Union—History Social history Economic history Russia—History Verbrauch (DE-588)4078777-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Sowjetunion (DE-588)4077548-3 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Osteuropa (DE-588)4075739-0 g Sowjetunion (DE-588)4077548-3 g Werbung (DE-588)4065541-6 s Verbrauch (DE-588)4078777-1 s Geschichte 1900-2000 z DE-604 Russland (DE-588)4076899-5 g Eriksröd-Burger, Magdalena (DE-588)1257241613 edt Hein-Kircher, Heidi 1969- (DE-588)123357373 edt Malitska, Julia 1983- (DE-588)1169694810 edt Erscheint auch als Online-Ausgabe 978-3-031-20204-9 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034115215&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034115215&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Register // Personenregister Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034115215&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Register // Ortsregister Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034115215&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA Register // Sachregister |
| spellingShingle | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) Europe, Eastern—History Soviet Union—History Social history Economic history Russia—History Verbrauch (DE-588)4078777-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4078777-1 (DE-588)4065541-6 (DE-588)4076899-5 (DE-588)4077548-3 (DE-588)4075739-0 (DE-588)4143413-4 |
| title | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_auth | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_exact_search | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_exact_search_txtP | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_full | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_fullStr | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_full_unstemmed | Consumption and advertising in Eastern Europe and Russia in the Twentieth century Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| title_short | Consumption and advertising in Eastern Europe and Russia in the Twentieth century |
| title_sort | consumption and advertising in eastern europe and russia in the twentieth century magdalena eriksroed burger heidi hein kircher julia malitska editors |
| title_sub | Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska (editors) |
| topic | Europe, Eastern—History Soviet Union—History Social history Economic history Russia—History Verbrauch (DE-588)4078777-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Europe, Eastern—History Soviet Union—History Social history Economic history Russia—History Verbrauch Werbung Russland Sowjetunion Osteuropa Aufsatzsammlung |
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