Digital communication and media linguistics: with case studies in journalism, PR, and community communication
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication prac...
Gespeichert in:
| Hauptverfasser: | , , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2023
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary |
| Beschreibung: | xviii, 308 Seiten Illustrationen, Diagramme |
| ISBN: | 9781108748278 9781108490191 |
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Datensatz im Suchindex
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| adam_text | Figures ix Tables xi of Capitalism xiii 2.1.3 Space of Flows 2.1.4 The Network Society Acknowledgments Preface xv 1.1.1 Society and Social Structures ì.1.2 Social Change and Technology 1.1.3 Sociability ¡π a Digital Society 1.1.4 Digital Divide 1.2 New Media (Wibke Weber) 1.2.1 What Does New Media Mean? 1.2.2 Characteristics of New Media 1.2.3 Ths Medium is the Message 1.3 Media Linguistics (Wibke Weber, Aleksandra Gnach) 1.3.1 What Is Media Linguistics? 1.3.2 Multimodality 1.3.3 1.3.4 Media Convergence Mediatization Key Terms Chapter Summary Further Reading Digital Society New Media Media Linguistics 2.2.1 1 2 2 3 7 8 10 12 13 16 22 23 24 28 28 30 33 34 35 35 35 35 2. Î. 1 From the industrial to the Digita! Age The Ideal oí a Public Sphere 2.2.2 Networked Publics 43 44 45 2.2.3 Public Communicationin a Networked 47 Public Sphere 2.3 Sociality and Social Media (Aleksandra Gnach) 50 2.3.1 50 52 53 54 56 57 58 59 59 59 59 Hetwork Sociality 2.3.2 Social Media 2.3.3 The Power of Weak Tibs 2.3.4 Social Capita! 2.3.5 Algorithmic Socialities Key Terms Chapter Summary Further Reading Network Theories Digitalization and PublicCommunication Sociality and Social Media 3 Practical Context: From Writing to Mimodal Communication 60 61 61 Preview Learning Objectives 3.1 Writing (Daniel Perrin) 3.1.1 The Relevance of Writing hi the Digital Age 3.1.2 From Handwriting to Digital Writing 2 Theoretical Context: Understanding Public Digital Communication Preview Learning Objectives 2.1 Network Theories (Aleksandra Gnach) 39 40 41 2.2 Digitalization and Public Communication (Aleksandra Gnach) 1
Starting Point: Digitai Society and Media Linguistics Preview Learning Objectives 1.1 Digital Society (Aleksandra Gnach) Z. 1.2 Weightless Economy and New Forms 61 63 3.1.3 Routinized Creative Writing on All Channels 65 3.1.4 Building Digital Writers Multimedia 37 38 38 38 Mindset 3.2 Visual Communication (Martin Engebretsen, Wibke Weber) 3.2.1 The Visua! Turn 67 69 69
vi Contents 3.2.2 A Social Semiotic Approach to Visual Communication 3.2.3 The Metafunctions 3.2.4 Symbolic and Hidden Meanings in Images 3.2.5 Visual Culture 3.3 Multimodal Communication (Martin Engebretsen, Wibke Weber) 3.3.1 What Is Multimodality? 3.3.2 What Is a Mode? 3.3.3 Different Modes - Different Affordances 3.3.4 Multimodal Interplay 3.3.5 Multimodal Cohesion 3.3.S Practicing Multimodal Communication Key Terms Chapter Summary Further Reading Writing Visual Communication Multimodal Communication 70 71 78 79 80 80 81 82 85 86 89 91 92 93 93 93 93 4.1.1 Digitalization Is Changing the Relationship between Journalism and PR 4.1.2 Digitalization in Journalism 4.1.3 Digitalization in PR 4.2 Why Digital Media Literacy Matters (Wibke Weber) 4.2.1 Media Literacy 4.2.2 Digital Literacies 95 96 96 96 101 105 111 111 114 4.3 Skills for Practitioners (Daniel Perrin, Wibke Weber, Martin Engebretsen, 116 Aleksandra Gnach) 4.3.1 Writing: The Key Characteristics of Writing in Digital Environments 4.4 Media Ethics (Wibke Weber) 4.4.1 Ethics in a Nutshell 4.4.2 Applied Ethics in Journalism and PR 4.4.3 From Media Ethics to Digital Media Ethics Key Terms Chapter Summary Further Reading Digitalization in Journalism and PR Media Literacy Skills for Practitioners Media Ethics 116 120 122 125 126 126 129 132 133 135 135 135 135 136 5 Doing Media Linguistic Research Preview Learning Objectives 5.1 Frameworks (Aleksandra Gnach, Daniel Perrin) 4 Professional Context: Journalism, PR, and Community Communication Preview Learning Objectives 4.1 Digitalization in Journalism and PR (Aleksandra
Gnach, Wibke Weber) 4.3.2 Multimodal Communication·. Masterin« Everything? 4.3.3 Community Communication: Knowing Your Target Audience 5.1.1 5.1,2 5.1.3 5.1.4 5.1.5 Linguistic Frameworks Ethnographic Frameworks Linguistic Ethnography Digital Ethnography Combining Online and Offline Methods in Digital Ethnography 5.2 Expanding Ethnography (Daniel Perrin) 5.2.1 Theory Building in the Framework of Grounded Theory (GT) 5.2.2 Learning from Experts in the Framework of Transdisciplinary Research (TD) 5.2.3 Contextualizing Activity in the Framework of Realist Social Theory (RST) 5.2.4 Expía ining Change in the Framework of Dynamic Systems Theory (OST) 137 138 138 139 141 143 145 147 148 148 149 150 150
Contents Key Terms Chapter Summary Further Reading Frameworks Expanding Ethnography 152 153 154 154 154 В Doing Media Lingüístic Analysis Preview Learning Objectives 6.1 Linguistic Analysis (Daniel Perrin) 6.1.1 The Materia! Focus: Tracking intertextual Chains with Version Analysts 6.1.2 The Mental Focus: identifying Practices with Progression Analysis 6,1.3 The Sočiai Focus: Revealing Audience Design with Variation Analysis 6.1.4 The Socio-Cognitive Focus: investigating Language Policying with Metadiscourse Analysis 6.2 Visual Analysis (Wibke Weber, Martin Engebretsen) 6.2.1 Visual Content Analysis 6.2.2 Semiotics 6.2.3 iconography and Iconology 6.3 Multimodal Analysis (Martin Engebretsen, Wibke Weber) 6.3.1 First Stage: Describing the Multimodal Text 6.3.2 Second Stage.· Analyzing the Meaning Potentials of the Multimodal Text 6.3.3 Third Stage: Putting the Multimodal Text into Context 6.3.4 Don’t Forget Intuition and Observation 6.4 Combining Quantitative and Qualitative Methods (Wibke Weber, Martin Engebretsen) 6.4.1 Quantitative or Qualitative? 6.4.2 Combining the Two Traditions: John Snow and the Cholera Map 6.4.3 Mixed Methods Approach 6.4.4 Strengths and Limitations 155 156 156 156 158 160 161 163 164 168 170 174 174 176 178 179 179 180 180 184 186 Key Terms Chapter Summary Further Reading Linguistic Analysis Visual Analysis Multimodal Analysis Combining Quantitative and Qualitative Methods 187 188 189 189 189 189 190 7 Case Studies Preview Learning Objectives 7.1 Writing in Journalism: Finding One’s Niche in the Dynamic Field of Professional Writing (Daniel Perrin)
7.1.1 Contextualizing the MD Case 7.1.2 Revesting the Constants during the Investigation Period 7.1.3 identifying the Change during the Investigation Period 7.1.4 Revealing Positive Deviants 7.1.5 Conclusion.· Thinking Outside the Mainstream Box 7.2 Multimodal Analysis in Data Journalism: How to Analyze Data Visualizations (Wibke Weber) 7.2.1 First Stage: Describing the Multimodal Text 7.2.2 Second Stage: Analyzing the Meaning Potentials of the Text 7.2.3 Third Stage: Putting the Multimodal Text into Context 7.2.4 Conclusion 7.3 Visual and Multimodal Analysis in PR: Corporate Storytelling (Martin Engebretsen) 7.3.1 First Stage: Describing the Multimodal Text 7.3.2 Second Stage: Meaning Potentials and Multimodal Interplay 7.3.3 Third Stage: Text as Social Action 7.3.4 Conclusion 191 192 192 193 194 195 196 199 200 200 205 209 211 212 213 213 217 219 . vii
viii Contents 8.1 Algorithms, Artificial Intelligence, and Machine Learning (Wibke Weber, Aleksandra Gnach) 236 220 8.2 Written by a Robot: Algorithms in 7.4.1 Doing Fieldwork in an Online Journalism (Wibke Weber) 240 Environment 220 8.3 Communicating with a Chatbot: 7.4.2 Making Sense of Ethnographic Algorithms in PR (Aleksandra Data 222 Gnach) 243 7.4.3 Deepening Ethnographic 8.4 Algorithms as Actors? (Wibke Insights through linguistic Weber) 245 Analysis 223 249 7.4.4 Verifying the Results 231 Chapter Summary Further Reading 250 7.4.5 Conclusion 233 Algorithms, Artificial intelligence, and Chapter Summary 234 Machine Learning 250 Further Reading 234 Algorithms as Actors 250 7.4 Community Communication.· Ethnographies of Sočiai Networks (Aleksandra Gnach) 8 Public Communication in Transformation: Algorithmic Culture Preview Learning Objectives 235 236 Appendix (Wibke Weber, Martin Engebretsen) Glossary References Index 251 265 279 307
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| adam_txt |
Figures ix Tables xi of Capitalism xiii 2.1.3 Space of Flows 2.1.4 The Network Society Acknowledgments Preface xv 1.1.1 Society and Social Structures ì.1.2 Social Change and Technology 1.1.3 Sociability ¡π a Digital Society 1.1.4 Digital Divide 1.2 New Media (Wibke Weber) 1.2.1 What Does New Media Mean? 1.2.2 Characteristics of New Media 1.2.3 Ths Medium is the Message 1.3 Media Linguistics (Wibke Weber, Aleksandra Gnach) 1.3.1 What Is Media Linguistics? 1.3.2 Multimodality 1.3.3 1.3.4 Media Convergence Mediatization Key Terms Chapter Summary Further Reading Digital Society New Media Media Linguistics 2.2.1 1 2 2 3 7 8 10 12 13 16 22 23 24 28 28 30 33 34 35 35 35 35 2. Î. 1 From the industrial to the Digita! Age The Ideal oí a Public Sphere 2.2.2 Networked Publics 43 44 45 2.2.3 Public Communicationin a Networked 47 Public Sphere 2.3 Sociality and Social Media (Aleksandra Gnach) 50 2.3.1 50 52 53 54 56 57 58 59 59 59 59 Hetwork Sociality 2.3.2 Social Media 2.3.3 The Power of Weak Tibs 2.3.4 Social Capita! 2.3.5 Algorithmic Socialities Key Terms Chapter Summary Further Reading Network Theories Digitalization and PublicCommunication Sociality and Social Media 3 Practical Context: From Writing to Mimodal Communication 60 61 61 Preview Learning Objectives 3.1 Writing (Daniel Perrin) 3.1.1 The Relevance of Writing hi the Digital Age 3.1.2 From Handwriting to Digital Writing 2 Theoretical Context: Understanding Public Digital Communication Preview Learning Objectives 2.1 Network Theories (Aleksandra Gnach) 39 40 41 2.2 Digitalization and Public Communication (Aleksandra Gnach) 1
Starting Point: Digitai Society and Media Linguistics Preview Learning Objectives 1.1 Digital Society (Aleksandra Gnach) Z. 1.2 Weightless Economy and New Forms 61 63 3.1.3 Routinized Creative Writing on All Channels 65 3.1.4 Building Digital Writers' Multimedia 37 38 38 38 Mindset 3.2 Visual Communication (Martin Engebretsen, Wibke Weber) 3.2.1 The Visua! Turn 67 69 69
vi Contents 3.2.2 A Social Semiotic Approach to Visual Communication 3.2.3 The Metafunctions 3.2.4 Symbolic and Hidden Meanings in Images 3.2.5 Visual Culture 3.3 Multimodal Communication (Martin Engebretsen, Wibke Weber) 3.3.1 What Is Multimodality? 3.3.2 What Is a Mode? 3.3.3 Different Modes - Different Affordances 3.3.4 Multimodal Interplay 3.3.5 Multimodal Cohesion 3.3.S Practicing Multimodal Communication Key Terms Chapter Summary Further Reading Writing Visual Communication Multimodal Communication 70 71 78 79 80 80 81 82 85 86 89 91 92 93 93 93 93 4.1.1 Digitalization Is Changing the Relationship between Journalism and PR 4.1.2 Digitalization in Journalism 4.1.3 Digitalization in PR 4.2 Why Digital Media Literacy Matters (Wibke Weber) 4.2.1 Media Literacy 4.2.2 Digital Literacies 95 96 96 96 101 105 111 111 114 4.3 Skills for Practitioners (Daniel Perrin, Wibke Weber, Martin Engebretsen, 116 Aleksandra Gnach) 4.3.1 Writing: The Key Characteristics of Writing in Digital Environments 4.4 Media Ethics (Wibke Weber) 4.4.1 Ethics in a Nutshell 4.4.2 Applied Ethics in Journalism and PR 4.4.3 From Media Ethics to Digital Media Ethics Key Terms Chapter Summary Further Reading Digitalization in Journalism and PR Media Literacy Skills for Practitioners Media Ethics 116 120 122 125 126 126 129 132 133 135 135 135 135 136 5 Doing Media Linguistic Research Preview Learning Objectives 5.1 Frameworks (Aleksandra Gnach, Daniel Perrin) 4 Professional Context: Journalism, PR, and Community Communication Preview Learning Objectives 4.1 Digitalization in Journalism and PR (Aleksandra
Gnach, Wibke Weber) 4.3.2 Multimodal Communication·. Masterin« Everything? 4.3.3 Community Communication: Knowing Your Target Audience 5.1.1 5.1,2 5.1.3 5.1.4 5.1.5 Linguistic Frameworks Ethnographic Frameworks Linguistic Ethnography Digital Ethnography Combining Online and Offline Methods in Digital Ethnography 5.2 Expanding Ethnography (Daniel Perrin) 5.2.1 Theory Building in the Framework of Grounded Theory (GT) 5.2.2 Learning from Experts in the Framework of Transdisciplinary Research (TD) 5.2.3 Contextualizing Activity in the Framework of Realist Social Theory (RST) 5.2.4 Expía ining Change in the Framework of Dynamic Systems Theory (OST) 137 138 138 139 141 143 145 147 148 148 149 150 150
Contents Key Terms Chapter Summary Further Reading Frameworks Expanding Ethnography 152 153 154 154 154 В Doing Media Lingüístic Analysis Preview Learning Objectives 6.1 Linguistic Analysis (Daniel Perrin) 6.1.1 The Materia! Focus: Tracking intertextual Chains with Version Analysts 6.1.2 The Mental Focus: identifying Practices with Progression Analysis 6,1.3 The Sočiai Focus: Revealing Audience Design with Variation Analysis 6.1.4 The Socio-Cognitive Focus: investigating Language Policying with Metadiscourse Analysis 6.2 Visual Analysis (Wibke Weber, Martin Engebretsen) 6.2.1 Visual Content Analysis 6.2.2 Semiotics 6.2.3 iconography and Iconology 6.3 Multimodal Analysis (Martin Engebretsen, Wibke Weber) 6.3.1 First Stage: Describing the Multimodal Text 6.3.2 Second Stage.· Analyzing the Meaning Potentials of the Multimodal Text 6.3.3 Third Stage: Putting the Multimodal Text into Context 6.3.4 Don’t Forget Intuition and Observation 6.4 Combining Quantitative and Qualitative Methods (Wibke Weber, Martin Engebretsen) 6.4.1 Quantitative or Qualitative? 6.4.2 Combining the Two Traditions: John Snow and the Cholera Map 6.4.3 Mixed Methods Approach 6.4.4 Strengths and Limitations 155 156 156 156 158 160 161 163 164 168 170 174 174 176 178 179 179 180 180 184 186 Key Terms Chapter Summary Further Reading Linguistic Analysis Visual Analysis Multimodal Analysis Combining Quantitative and Qualitative Methods 187 188 189 189 189 189 190 7 Case Studies Preview Learning Objectives 7.1 Writing in Journalism: Finding One’s Niche in the Dynamic Field of Professional Writing (Daniel Perrin)
7.1.1 Contextualizing the MD Case 7.1.2 Revesting the Constants during the Investigation Period 7.1.3 identifying the Change during the Investigation Period 7.1.4 Revealing Positive Deviants 7.1.5 Conclusion.· Thinking Outside the Mainstream Box 7.2 Multimodal Analysis in Data Journalism: How to Analyze Data Visualizations (Wibke Weber) 7.2.1 First Stage: Describing the Multimodal Text 7.2.2 Second Stage: Analyzing the Meaning Potentials of the Text 7.2.3 Third Stage: Putting the Multimodal Text into Context 7.2.4 Conclusion 7.3 Visual and Multimodal Analysis in PR: Corporate Storytelling (Martin Engebretsen) 7.3.1 First Stage: Describing the Multimodal Text 7.3.2 Second Stage: Meaning Potentials and Multimodal Interplay 7.3.3 Third Stage: Text as Social Action 7.3.4 Conclusion 191 192 192 193 194 195 196 199 200 200 205 209 211 212 213 213 217 219 . vii
viii Contents 8.1 Algorithms, Artificial Intelligence, and Machine Learning (Wibke Weber, Aleksandra Gnach) 236 220 8.2 Written by a Robot: Algorithms in 7.4.1 Doing Fieldwork in an Online Journalism (Wibke Weber) 240 Environment 220 8.3 Communicating with a Chatbot: 7.4.2 Making Sense of Ethnographic Algorithms in PR (Aleksandra Data 222 Gnach) 243 7.4.3 Deepening Ethnographic 8.4 Algorithms as Actors? (Wibke Insights through linguistic Weber) 245 Analysis 223 249 7.4.4 Verifying the Results 231 Chapter Summary Further Reading 250 7.4.5 Conclusion 233 Algorithms, Artificial intelligence, and Chapter Summary 234 Machine Learning 250 Further Reading 234 Algorithms as Actors 250 7.4 Community Communication.· Ethnographies of Sočiai Networks (Aleksandra Gnach) 8 Public Communication in Transformation: Algorithmic Culture Preview Learning Objectives 235 236 Appendix (Wibke Weber, Martin Engebretsen) Glossary References Index 251 265 279 307 |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV048849033 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:39:45Z |
| indexdate | 2024-07-10T09:47:45Z |
| institution | BVB |
| isbn | 9781108748278 9781108490191 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034114323 |
| oclc_num | 1346855652 |
| open_access_boolean | |
| owner | DE-20 DE-355 DE-BY-UBR DE-739 DE-11 |
| owner_facet | DE-20 DE-355 DE-BY-UBR DE-739 DE-11 |
| physical | xviii, 308 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Cambridge University Press |
| record_format | marc |
| spelling | Gnach, Aleksandra Verfasser (DE-588)1041244789 aut Digital communication and media linguistics with case studies in journalism, PR, and community communication Aleksandra Gnach, Zurich University of Applied Sciences, Wibke Weber, Zurich University of Applied Sciences, Martin Engerbretsen, Universidy of Agder, Norway, Daniel Perrin, Zurich University of Applied Sciences Cambridge Cambridge University Press 2023 xviii, 308 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary Computerunterstützte Kommunikation (DE-588)4535905-2 gnd rswk-swf Multimodalität (DE-588)7859426-1 gnd rswk-swf Linguistik (DE-588)4074250-7 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Computerunterstützte Kommunikation (DE-588)4535905-2 s Multimodalität (DE-588)7859426-1 s Medien (DE-588)4169187-8 s Linguistik (DE-588)4074250-7 s DE-604 Weber, Wibke 1965- Verfasser (DE-588)1037339436 aut Engebretsen, Martin 1961- Verfasser (DE-588)120916065X aut Perrin, Daniel 1961- Verfasser (DE-588)12472860X aut Erscheint auch als Online-Ausgabe 978-1-108-78044-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034114323&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gnach, Aleksandra Weber, Wibke 1965- Engebretsen, Martin 1961- Perrin, Daniel 1961- Digital communication and media linguistics with case studies in journalism, PR, and community communication Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Multimodalität (DE-588)7859426-1 gnd Linguistik (DE-588)4074250-7 gnd Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4535905-2 (DE-588)7859426-1 (DE-588)4074250-7 (DE-588)4169187-8 (DE-588)4123623-3 |
| title | Digital communication and media linguistics with case studies in journalism, PR, and community communication |
| title_auth | Digital communication and media linguistics with case studies in journalism, PR, and community communication |
| title_exact_search | Digital communication and media linguistics with case studies in journalism, PR, and community communication |
| title_exact_search_txtP | Digital communication and media linguistics with case studies in journalism, PR, and community communication |
| title_full | Digital communication and media linguistics with case studies in journalism, PR, and community communication Aleksandra Gnach, Zurich University of Applied Sciences, Wibke Weber, Zurich University of Applied Sciences, Martin Engerbretsen, Universidy of Agder, Norway, Daniel Perrin, Zurich University of Applied Sciences |
| title_fullStr | Digital communication and media linguistics with case studies in journalism, PR, and community communication Aleksandra Gnach, Zurich University of Applied Sciences, Wibke Weber, Zurich University of Applied Sciences, Martin Engerbretsen, Universidy of Agder, Norway, Daniel Perrin, Zurich University of Applied Sciences |
| title_full_unstemmed | Digital communication and media linguistics with case studies in journalism, PR, and community communication Aleksandra Gnach, Zurich University of Applied Sciences, Wibke Weber, Zurich University of Applied Sciences, Martin Engerbretsen, Universidy of Agder, Norway, Daniel Perrin, Zurich University of Applied Sciences |
| title_short | Digital communication and media linguistics |
| title_sort | digital communication and media linguistics with case studies in journalism pr and community communication |
| title_sub | with case studies in journalism, PR, and community communication |
| topic | Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Multimodalität (DE-588)7859426-1 gnd Linguistik (DE-588)4074250-7 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Computerunterstützte Kommunikation Multimodalität Linguistik Medien Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034114323&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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