Marketing concepts and strategies:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Andover, Hampshire
Cengage
[2023]
|
| Ausgabe: | 9th edition |
| Beschreibung: | xvii, 796 Seiten Illustrationen |
| ISBN: | 9781473778580 |
Internformat
MARC
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| 100 | 1 | |a Dibb, Sally |d 1963- |0 (DE-588)1099944635 |4 aut | |
| 245 | 1 | 0 | |a Marketing concepts and strategies |c Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Ceventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Center for Ethical Organizational Cultures, Auburn University) |
| 250 | |a 9th edition | ||
| 264 | 1 | |a Andover, Hampshire |b Cengage |c [2023] | |
| 300 | |a xvii, 796 Seiten |b Illustrationen | ||
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| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Simkin, Lyndon |d 1961- |0 (DE-588)113519419X |4 aut | |
| 700 | 1 | |a Pride, William M. |0 (DE-588)170564193 |4 aut | |
| 700 | 1 | |a Ferrell, O. C. |d 1943- |0 (DE-588)124804926 |4 aut | |
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Datensatz im Suchindex
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| author | Dibb, Sally 1963- Simkin, Lyndon 1961- Pride, William M. Ferrell, O. C. 1943- |
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| author_facet | Dibb, Sally 1963- Simkin, Lyndon 1961- Pride, William M. Ferrell, O. C. 1943- |
| author_role | aut aut aut aut |
| author_sort | Dibb, Sally 1963- |
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| building | Verbundindex |
| bvnumber | BV048846897 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1372481955 (DE-599)BVBBV048846897 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 9th edition |
| format | Book |
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| id | DE-604.BV048846897 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:39:07Z |
| indexdate | 2024-07-10T09:47:41Z |
| institution | BVB |
| isbn | 9781473778580 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034112236 |
| oclc_num | 1372481955 |
| open_access_boolean | |
| owner | DE-1050 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-898 DE-BY-UBR |
| physical | xvii, 796 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Cengage |
| record_format | marc |
| spelling | Dibb, Sally 1963- (DE-588)1099944635 aut Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Ceventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Center for Ethical Organizational Cultures, Auburn University) 9th edition Andover, Hampshire Cengage [2023] xvii, 796 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Simkin, Lyndon 1961- (DE-588)113519419X aut Pride, William M. (DE-588)170564193 aut Ferrell, O. C. 1943- (DE-588)124804926 aut |
| spellingShingle | Dibb, Sally 1963- Simkin, Lyndon 1961- Pride, William M. Ferrell, O. C. 1943- Marketing concepts and strategies |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_exact_search | Marketing concepts and strategies |
| title_exact_search_txtP | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Ceventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Center for Ethical Organizational Cultures, Auburn University) |
| title_fullStr | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Ceventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Center for Ethical Organizational Cultures, Auburn University) |
| title_full_unstemmed | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Ceventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Center for Ethical Organizational Cultures, Auburn University) |
| title_short | Marketing concepts and strategies |
| title_sort | marketing concepts and strategies |
| work_keys_str_mv | AT dibbsally marketingconceptsandstrategies AT simkinlyndon marketingconceptsandstrategies AT pridewilliamm marketingconceptsandstrategies AT ferrelloc marketingconceptsandstrategies |