Public relations and the power of creativity: strategic opportunities, innovation and critical challenges
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2018
|
| Schriftenreihe: | Advances in public relations and communication management
volume 3 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Zusammenfassung: | Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xi, 237 Seiten) cm |
| ISBN: | 9781787692916 |
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| 520 | 3 | |a Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity | |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9781787692916 |
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| spelling | Public relations and the power of creativity strategic opportunities, innovation and critical challenges edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen Bingley, U.K. Emerald Publishing Limited 2018 ©2018 1 Online-Ressource (xi, 237 Seiten) cm txt rdacontent c rdamedia cr rdacarrier Advances in public relations and communication management volume 3 Includes index Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity Business & Economics, Public Relations Public relations Creative ability Crookes, Adrian edt Ihlen, Øyvind edt Roberts-Bowman, Sarah 1965- edt Romenti, Stefania edt Erscheint auch als Druckausgabe 9781787692923 https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Public relations and the power of creativity strategic opportunities, innovation and critical challenges Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index Business & Economics, Public Relations Public relations Creative ability |
| title | Public relations and the power of creativity strategic opportunities, innovation and critical challenges |
| title_auth | Public relations and the power of creativity strategic opportunities, innovation and critical challenges |
| title_exact_search | Public relations and the power of creativity strategic opportunities, innovation and critical challenges |
| title_exact_search_txtP | Public relations and the power of creativity strategic opportunities, innovation and critical challenges |
| title_full | Public relations and the power of creativity strategic opportunities, innovation and critical challenges edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen |
| title_fullStr | Public relations and the power of creativity strategic opportunities, innovation and critical challenges edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen |
| title_full_unstemmed | Public relations and the power of creativity strategic opportunities, innovation and critical challenges edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen |
| title_short | Public relations and the power of creativity |
| title_sort | public relations and the power of creativity strategic opportunities innovation and critical challenges |
| title_sub | strategic opportunities, innovation and critical challenges |
| topic | Business & Economics, Public Relations Public relations Creative ability |
| topic_facet | Business & Economics, Public Relations Public relations Creative ability |
| url | https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183 |
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