Making trade missions work: a best practice guide to international business and commercial diplomacy
Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made b...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2018
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| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Zusammenfassung: | Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars |
| Beschreibung: | 1 Online-Ressource (xii, 81 Seiten) cm |
| ISBN: | 9781786354716 |
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| 505 | 8 | |a Prelims -- Chapter 1 Trade missions in today's global economy: international business meets international relations -- Chapter 2 Trade missions at the heart of commercial diplomacy -- Chapter 3 Trade missions: definitions and objectives -- Chapter 4 Organizing a research-informed trade mission -- Chapter 5 A three-staged trade mission: a real-life example -- Chapter 6 Conclusion: the future of trade missions -- References -- Index | |
| 520 | 3 | |a Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars | |
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Datensatz im Suchindex
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| author | Ruël, Huub |
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| contents | Prelims -- Chapter 1 Trade missions in today's global economy: international business meets international relations -- Chapter 2 Trade missions at the heart of commercial diplomacy -- Chapter 3 Trade missions: definitions and objectives -- Chapter 4 Organizing a research-informed trade mission -- Chapter 5 A three-staged trade mission: a real-life example -- Chapter 6 Conclusion: the future of trade missions -- References -- Index |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Ruël, Huub Verfasser aut Making trade missions work a best practice guide to international business and commercial diplomacy Huub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands) Bingley, U.K. Emerald Publishing Limited 2018 ©2019 1 Online-Ressource (xii, 81 Seiten) cm txt rdacontent c rdamedia cr rdacarrier Prelims -- Chapter 1 Trade missions in today's global economy: international business meets international relations -- Chapter 2 Trade missions at the heart of commercial diplomacy -- Chapter 3 Trade missions: definitions and objectives -- Chapter 4 Organizing a research-informed trade mission -- Chapter 5 A three-staged trade mission: a real-life example -- Chapter 6 Conclusion: the future of trade missions -- References -- Index Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars Business & Economics International International business Exports Trade missions Erscheint auch als Druckausgabe 9781786354723 https://www.emerald.com/insight/publication/doi/10.1108/9781786354716 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ruël, Huub Making trade missions work a best practice guide to international business and commercial diplomacy Prelims -- Chapter 1 Trade missions in today's global economy: international business meets international relations -- Chapter 2 Trade missions at the heart of commercial diplomacy -- Chapter 3 Trade missions: definitions and objectives -- Chapter 4 Organizing a research-informed trade mission -- Chapter 5 A three-staged trade mission: a real-life example -- Chapter 6 Conclusion: the future of trade missions -- References -- Index Business & Economics International International business Exports Trade missions |
| title | Making trade missions work a best practice guide to international business and commercial diplomacy |
| title_auth | Making trade missions work a best practice guide to international business and commercial diplomacy |
| title_exact_search | Making trade missions work a best practice guide to international business and commercial diplomacy |
| title_exact_search_txtP | Making trade missions work a best practice guide to international business and commercial diplomacy |
| title_full | Making trade missions work a best practice guide to international business and commercial diplomacy Huub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands) |
| title_fullStr | Making trade missions work a best practice guide to international business and commercial diplomacy Huub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands) |
| title_full_unstemmed | Making trade missions work a best practice guide to international business and commercial diplomacy Huub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands) |
| title_short | Making trade missions work |
| title_sort | making trade missions work a best practice guide to international business and commercial diplomacy |
| title_sub | a best practice guide to international business and commercial diplomacy |
| topic | Business & Economics International International business Exports Trade missions |
| topic_facet | Business & Economics International business Exports Trade missions |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781786354716 |
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