Corporate social responsibility, sustainability, and ethical public relations: strengthening synergies with human resources
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these ar...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2017
|
| Schriftenreihe: | The changing context of managing people
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 URL des Erstveröffentlichers |
| Zusammenfassung: | Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization's culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S. |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xiii, 307 Seiten) |
| ISBN: | 9781787145856 |
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| spelling | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources Donnalyn Pompper (University of Oregon) Bingley, U.K. Emerald Publishing Limited 2017 ©2018 1 Online-Ressource (xiii, 307 Seiten) txt rdacontent c rdamedia cr rdacarrier The changing context of managing people Includes index Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization's culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S. Business communication Social responsibility of business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Nachhaltigkeit (DE-588)4326464-5 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Pompper, Donnalyn 1960- edt Erscheint auch als Druckausgabe 9781787145863 https://www.emerald.com/insight/publication/doi/10.1108/9781787145856 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources Business communication Social responsibility of business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
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| title | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources |
| title_auth | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources |
| title_exact_search | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources |
| title_exact_search_txtP | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources |
| title_full | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources Donnalyn Pompper (University of Oregon) |
| title_fullStr | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources Donnalyn Pompper (University of Oregon) |
| title_full_unstemmed | Corporate social responsibility, sustainability, and ethical public relations strengthening synergies with human resources Donnalyn Pompper (University of Oregon) |
| title_short | Corporate social responsibility, sustainability, and ethical public relations |
| title_sort | corporate social responsibility sustainability and ethical public relations strengthening synergies with human resources |
| title_sub | strengthening synergies with human resources |
| topic | Business communication Social responsibility of business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Business communication Social responsibility of business Öffentlichkeitsarbeit Corporate Social Responsibility Nachhaltigkeit |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781787145856 |
| work_keys_str_mv | AT pompperdonnalyn corporatesocialresponsibilitysustainabilityandethicalpublicrelationsstrengtheningsynergieswithhumanresources |