Advances in business and management forecasting:

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is...

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Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley, U.K. Emerald 2009
Schriftenreihe:Advances in business and management forecasting
Schlagworte:
Online-Zugang:DE-634
DE-1043
DE-M347
DE-523
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DE-19
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DE-703
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DE-824
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URL des Erstveröffentlichers
Zusammenfassung:The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is applications- and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant
Beschreibung:1 Online-Ressource (xi, 266 Seiten) ill
ISBN:9781848555495

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