Cross-cultural buyer behavior:
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Oxford
Elsevier JAI
2007
|
| Schriftenreihe: | Advances in international marketing
v. 18 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 URL des Erstveröffentlichers |
| Zusammenfassung: | The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure |
| Beschreibung: | 1 Online-Ressource (xv, 292 Seiten) ill |
| ISBN: | 1849504857 9781849504850 |
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| contents | Introduction: cross-cultural issues in buyer behavior / Charles R. Taylor, Doo-Hee Lee -- Does DTC prescription drug advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker, and Marcel Weverbergh -- Emotional responses: a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen, and Larry Percy -- "Trading up": a consumption value approach / Eunju Ko, Heewon Sung -- The we-me culture: marketing to Korean consumers / Dae-Ryun Chang -- Do the little emperors rule? comparing informativeness and appeal types in Chinese vs. American and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos, and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements: a Korean perspective / Hee-Sook Yoon and Doo Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa, and Ildefonso Grande -- An empirical classification of web site structure: a cross-national comparison / Koo Won Suh, Charles R. Taylor and Doo Hee Lee |
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| index_date | 2024-07-03T21:39:04Z |
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| series2 | Advances in international marketing |
| spelling | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee Amsterdam ; Oxford Elsevier JAI 2007 1 Online-Ressource (xv, 292 Seiten) ill c rdamedia cr rdacarrier Advances in international marketing v. 18 Introduction: cross-cultural issues in buyer behavior / Charles R. Taylor, Doo-Hee Lee -- Does DTC prescription drug advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker, and Marcel Weverbergh -- Emotional responses: a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen, and Larry Percy -- "Trading up": a consumption value approach / Eunju Ko, Heewon Sung -- The we-me culture: marketing to Korean consumers / Dae-Ryun Chang -- Do the little emperors rule? comparing informativeness and appeal types in Chinese vs. American and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos, and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements: a Korean perspective / Hee-Sook Yoon and Doo Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa, and Ildefonso Grande -- An empirical classification of web site structure: a cross-national comparison / Koo Won Suh, Charles R. Taylor and Doo Hee Lee The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context. The first of the four sections of the book focuses on a controversial topic: the impact of direct to consumer prescription drug advertising on consumers. Next is a group of papers that looks at the role of emotions in advertising and retailing contexts and their impact on buyers. The third section of the book examines cultural factors as they pertain to buyer behavior in multiple contexts, including explaining apparently paradoxical buyer behavior among Koreans and examining drivers of satisfaction with industrial goods across markets. The final set of chapters examines a truly hot topic in international buyer behavior research: interactive marketing in international contexts. Papers in these chapters examine current issues such as developing loyalty to on-line communities, reactions to mobile gaming and banner advertisements, and cross-national differences in website structure Business & Economics Consumer Behavior International business Market research Consumer behavior Cross-cultural studies Lee, Doo-Hee Sonstige oth Taylor, Charles R. 1961- Sonstige oth Erscheint auch als Druck-Ausgabe Cross-cultural buyer behavior Amsterdam ; Oxford : Elsevier JAI, 2007 9780762314126 0762314125 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2007)18 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cross-cultural buyer behavior Introduction: cross-cultural issues in buyer behavior / Charles R. Taylor, Doo-Hee Lee -- Does DTC prescription drug advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker, and Marcel Weverbergh -- Emotional responses: a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen, and Larry Percy -- "Trading up": a consumption value approach / Eunju Ko, Heewon Sung -- The we-me culture: marketing to Korean consumers / Dae-Ryun Chang -- Do the little emperors rule? comparing informativeness and appeal types in Chinese vs. American and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos, and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements: a Korean perspective / Hee-Sook Yoon and Doo Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa, and Ildefonso Grande -- An empirical classification of web site structure: a cross-national comparison / Koo Won Suh, Charles R. Taylor and Doo Hee Lee Business & Economics Consumer Behavior International business Market research Consumer behavior Cross-cultural studies |
| title | Cross-cultural buyer behavior |
| title_auth | Cross-cultural buyer behavior |
| title_exact_search | Cross-cultural buyer behavior |
| title_exact_search_txtP | Cross-cultural buyer behavior |
| title_full | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee |
| title_fullStr | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee |
| title_full_unstemmed | Cross-cultural buyer behavior edited by Charles R. Taylor, Doo-Hee Lee |
| title_short | Cross-cultural buyer behavior |
| title_sort | cross cultural buyer behavior |
| topic | Business & Economics Consumer Behavior International business Market research Consumer behavior Cross-cultural studies |
| topic_facet | Business & Economics International business Market research Consumer behavior Cross-cultural studies |
| url | https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2007)18 |
| work_keys_str_mv | AT leedoohee crossculturalbuyerbehavior AT taylorcharlesr crossculturalbuyerbehavior |