Product and market development for subsistence marketplaces:
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Boston
Elsevier/JAI
2007
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Advances in international management
v. 20 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Zusammenfassung: | This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management |
| Beschreibung: | Includes selected conference papers |
| Beschreibung: | 1 Online-Ressource (xv, 340 Seiten) ill |
| ISBN: | 1849504776 9781849504775 |
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| 520 | 3 | |a This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management | |
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| contents | Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose<U+00cc><U+0081> Antonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson -- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu -- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball |
| ctrlnum | (ZDB-1-EPB)ocn173682885 (DE-599)BVBBV048845646 |
| edition | 1st ed |
| format | Electronic eBook |
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| index_date | 2024-07-03T21:39:04Z |
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| owner | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xv, 340 Seiten) ill |
| psigel | ZDB-1-EPB |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elsevier/JAI |
| record_format | marc |
| series2 | Advances in international management |
| spelling | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan 1st ed Amsterdam ; Boston Elsevier/JAI 2007 1 Online-Ressource (xv, 340 Seiten) ill c rdamedia cr rdacarrier Advances in international management v. 20 Includes selected conference papers Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose<U+00cc><U+0081> Antonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson -- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu -- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management Business & Economics Marketing Sales & marketing management Sales & marketing Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses Rosa, José Antonio 1955- Sonstige oth Viswanathan, Madhu Sonstige oth Erscheint auch als Druck-Ausgabe Product and market development for subsistence marketplaces 1st ed Amsterdam ; Boston : Elsevier/JAI, 2007 9780762313969 076231396X https://www.emerald.com/insight/publication/doi/10.1016/S1571-5027(2007)20 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Product and market development for subsistence marketplaces Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose<U+00cc><U+0081> Antonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson -- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu -- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball Business & Economics Marketing Sales & marketing management Sales & marketing Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses |
| title | Product and market development for subsistence marketplaces |
| title_auth | Product and market development for subsistence marketplaces |
| title_exact_search | Product and market development for subsistence marketplaces |
| title_exact_search_txtP | Product and market development for subsistence marketplaces |
| title_full | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan |
| title_fullStr | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan |
| title_full_unstemmed | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan |
| title_short | Product and market development for subsistence marketplaces |
| title_sort | product and market development for subsistence marketplaces |
| topic | Business & Economics Marketing Sales & marketing management Sales & marketing Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses |
| topic_facet | Business & Economics Sales & marketing management Sales & marketing Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses |
| url | https://www.emerald.com/insight/publication/doi/10.1016/S1571-5027(2007)20 |
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