Review of marketing research:
"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2005
|
| Schriftenreihe: | Review of marketing research
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Zusammenfassung: | "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xi, 240 Seiten) ill |
| ISBN: | 9780857247247 |
Internformat
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| 505 | 8 | |a Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek | |
| 520 | 3 | |a "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. | |
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| contents | Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek |
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| format | Electronic eBook |
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| id | DE-604.BV048845624 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:39:04Z |
| indexdate | 2025-01-15T19:00:59Z |
| institution | BVB |
| isbn | 9780857247247 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034110964 |
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| physical | 1 Online-Ressource (xi, 240 Seiten) ill |
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| series2 | Review of marketing research |
| spelling | Review of marketing research edited by Naresh K. Malhotra Bingley, U.K. Emerald 2005 1 Online-Ressource (xi, 240 Seiten) ill c rdamedia cr rdacarrier Review of marketing research Includes index Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Business & Economics Marketing Market research Marketing research Malhotra, Naresh K. Sonstige oth https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Review of marketing research Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek Business & Economics Marketing Market research Marketing research |
| title | Review of marketing research |
| title_auth | Review of marketing research |
| title_exact_search | Review of marketing research |
| title_exact_search_txtP | Review of marketing research |
| title_full | Review of marketing research edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research edited by Naresh K. Malhotra |
| title_short | Review of marketing research |
| title_sort | review of marketing research |
| topic | Business & Economics Marketing Market research Marketing research |
| topic_facet | Business & Economics Market research Marketing research |
| url | https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2 |
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