Reviving traditions in research on international market entry:
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Boston
JAI
2003
|
| Schriftenreihe: | Advances in international marketing
v. 14 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Zusammenfassung: | In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice |
| Beschreibung: | 1 Online-Ressource (ix, 169 Seiten) ill., map |
| ISBN: | 1849502285 9781849502283 |
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| contents | Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry / Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang -- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng -- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga |
| ctrlnum | (ZDB-1-EPB)ocn647334144 (DE-599)BVBBV048845419 |
| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV048845419 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:39:03Z |
| indexdate | 2025-01-15T19:00:59Z |
| institution | BVB |
| isbn | 1849502285 9781849502283 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034110759 |
| oclc_num | 647334144 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 |
| owner_facet | DE-634 DE-1043 DE-M347 DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046 |
| physical | 1 Online-Ressource (ix, 169 Seiten) ill., map |
| psigel | ZDB-1-EPB |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | JAI |
| record_format | marc |
| series2 | Advances in international marketing |
| spelling | Reviving traditions in research on international market entry edited by Tiger Li Amsterdam ; Boston JAI 2003 1 Online-Ressource (ix, 169 Seiten) ill., map c rdamedia cr rdacarrier Advances in international marketing v. 14 Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry / Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang -- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng -- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice Business & Economics International Business & Economics Marketing Business ethics Company law International business Competition, International Export marketing Research International business enterprises Marketing research New products Research Marktzugang (DE-588)4074590-9 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Weltmarkt (DE-588)4117627-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Weltmarkt (DE-588)4117627-3 s Marktzugang (DE-588)4074590-9 s DE-604 Internationales Marketing (DE-588)4125431-4 s Markteintrittsstrategie (DE-588)4326311-2 s Li, Tiger Sonstige oth Erscheint auch als Druck-Ausgabe Reviving traditions in research on international market entry 1st ed Amsterdam ; Boston : JAI, 2003 0762310448 https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)14 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Reviving traditions in research on international market entry Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry / Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / Shaoming Zou, Charles R Taylor, Er (Eric) Fang -- Channel integration decisions in new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng -- Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga Business & Economics International Business & Economics Marketing Business ethics Company law International business Competition, International Export marketing Research International business enterprises Marketing research New products Research Marktzugang (DE-588)4074590-9 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Internationales Marketing (DE-588)4125431-4 gnd Weltmarkt (DE-588)4117627-3 gnd |
| subject_GND | (DE-588)4074590-9 (DE-588)4326311-2 (DE-588)4125431-4 (DE-588)4117627-3 (DE-588)4143413-4 |
| title | Reviving traditions in research on international market entry |
| title_auth | Reviving traditions in research on international market entry |
| title_exact_search | Reviving traditions in research on international market entry |
| title_exact_search_txtP | Reviving traditions in research on international market entry |
| title_full | Reviving traditions in research on international market entry edited by Tiger Li |
| title_fullStr | Reviving traditions in research on international market entry edited by Tiger Li |
| title_full_unstemmed | Reviving traditions in research on international market entry edited by Tiger Li |
| title_short | Reviving traditions in research on international market entry |
| title_sort | reviving traditions in research on international market entry |
| topic | Business & Economics International Business & Economics Marketing Business ethics Company law International business Competition, International Export marketing Research International business enterprises Marketing research New products Research Marktzugang (DE-588)4074590-9 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Internationales Marketing (DE-588)4125431-4 gnd Weltmarkt (DE-588)4117627-3 gnd |
| topic_facet | Business & Economics Business ethics Company law International business Competition, International Export marketing Research International business enterprises Marketing research New products Research Marktzugang Markteintrittsstrategie Internationales Marketing Weltmarkt Aufsatzsammlung |
| url | https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2003)14 |
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