Understanding political public relations techniques: an exploration of their value and function for political communication
This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
2023
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| Schlagworte: | |
| Zusammenfassung: | This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal "effects" on the general public, and offers a way of interpreting such "effects". Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations. Dr Albina Gayoso is an expert in political PR and behavioural psychology. Her academic career started in Russia where she completed a Bachelors with Honours in International Relations. She has been actively involved in UN volunteering during her years as a student, and in 2014 she became a recipient of a University of Newcastle (Australia) International Postgraduate Research Scholarship and UON Research Scholarship. She then moved to Australia to pursue her PhD project in Political Communication, where her research explored the practice of Political Public Relations techniques and their components, with a particular focus on the use of verbal and nonverbal communication in inaugural addresses of Russian and U.S. presidents with a focus on the years from 1981 through to 2013. Currently, she is working as Senior Stakeholder Engagement Officer at NSW Government and teaching at UN research and training centre CIFAL Newcastle |
| Beschreibung: | xxiv, 333 Seiten Illustrationen, Diagramme, Porträts 22 cm |
| ISBN: | 9789811975981 |
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| 520 | 3 | |a This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. | |
| 520 | 3 | |a This triangulation method allows us to investigate a combined effect of audio visual and verbal "effects" on the general public, and offers a way of interpreting such "effects". Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations. Dr Albina Gayoso is an expert in political PR and behavioural psychology. Her academic career started in Russia where she completed a Bachelors with Honours in International Relations. She has been actively involved in UN volunteering during her years as a student, and in 2014 she became a recipient of a University of Newcastle (Australia) International Postgraduate Research Scholarship and UON Research Scholarship. | |
| 520 | 3 | |a She then moved to Australia to pursue her PhD project in Political Communication, where her research explored the practice of Political Public Relations techniques and their components, with a particular focus on the use of verbal and nonverbal communication in inaugural addresses of Russian and U.S. presidents with a focus on the years from 1981 through to 2013. Currently, she is working as Senior Stakeholder Engagement Officer at NSW Government and teaching at UN research and training centre CIFAL Newcastle | |
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| spelling | Gayoso, Albina Verfasser (DE-588)1286779685 aut Understanding political public relations techniques an exploration of their value and function for political communication Albina Gayoso Singapore Palgrave Macmillan 2023 xxiv, 333 Seiten Illustrationen, Diagramme, Porträts 22 cm txt rdacontent n rdamedia nc rdacarrier This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal "effects" on the general public, and offers a way of interpreting such "effects". Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations. Dr Albina Gayoso is an expert in political PR and behavioural psychology. Her academic career started in Russia where she completed a Bachelors with Honours in International Relations. She has been actively involved in UN volunteering during her years as a student, and in 2014 she became a recipient of a University of Newcastle (Australia) International Postgraduate Research Scholarship and UON Research Scholarship. She then moved to Australia to pursue her PhD project in Political Communication, where her research explored the practice of Political Public Relations techniques and their components, with a particular focus on the use of verbal and nonverbal communication in inaugural addresses of Russian and U.S. presidents with a focus on the years from 1981 through to 2013. Currently, she is working as Senior Stakeholder Engagement Officer at NSW Government and teaching at UN research and training centre CIFAL Newcastle Geschichte 1980-2018 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Public relations and politics Communication in politics USA (DE-588)4078704-7 g Russland (DE-588)4076899-5 g Politische Kommunikation (DE-588)4134262-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte 1980-2018 z DE-604 Erscheint auch als Online-Ausgabe 978-981-19-7599-8 |
| spellingShingle | Gayoso, Albina Understanding political public relations techniques an exploration of their value and function for political communication Politische Kommunikation (DE-588)4134262-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4134262-8 (DE-588)4043188-5 (DE-588)4078704-7 (DE-588)4076899-5 |
| title | Understanding political public relations techniques an exploration of their value and function for political communication |
| title_auth | Understanding political public relations techniques an exploration of their value and function for political communication |
| title_exact_search | Understanding political public relations techniques an exploration of their value and function for political communication |
| title_exact_search_txtP | Understanding political public relations techniques an exploration of their value and function for political communication |
| title_full | Understanding political public relations techniques an exploration of their value and function for political communication Albina Gayoso |
| title_fullStr | Understanding political public relations techniques an exploration of their value and function for political communication Albina Gayoso |
| title_full_unstemmed | Understanding political public relations techniques an exploration of their value and function for political communication Albina Gayoso |
| title_short | Understanding political public relations techniques |
| title_sort | understanding political public relations techniques an exploration of their value and function for political communication |
| title_sub | an exploration of their value and function for political communication |
| topic | Politische Kommunikation (DE-588)4134262-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Politische Kommunikation Öffentlichkeitsarbeit USA Russland |
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