Verfügbarkeit: The influencer industry

The influencer industry: the quest for authenticity on Social Media

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Bibliographische Detailangaben
1. Verfasser:	Hund, Emily ca. 20./21. Jh (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Princeton ; Oxford Princeton University Press [2023]
Schlagworte:	Online-Marketing Social Media Influencer
Online-Zugang:	DE-M347 DE-188 DE-2070s Volltext
Beschreibung:	Description based on publisher supplied metadata and other sources
Beschreibung:	1 Online-Ressource (xiii, 218 Seiten)
ISBN:	9780691234076
DOI:	10.1515/9780691234076

Internformat

MARC


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Datensatz im Suchindex

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contents	Cover -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Groundwork -- 2. Setting the Terms for a Transactional Industry -- 3. Making Influence Efficient -- 4. Revealing and Repositioning the Machinations of Influence -- 5. The Industry Becomes Boundaryless -- 6. The Cost of Being Real -- Appendix -- Notes -- References -- Index
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discipline	Allgemeines Wirtschaftswissenschaften
discipline_str_mv	Allgemeines Wirtschaftswissenschaften
doi_str_mv	10.1515/9780691234076
format	Electronic eBook
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isbn	9780691234076
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spelling	Hund, Emily ca. 20./21. Jh. Verfasser (DE-588)1286591422 aut The influencer industry the quest for authenticity on Social Media Emily Hund Princeton ; Oxford Princeton University Press [2023] © 2023 1 Online-Ressource (xiii, 218 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Influencer (DE-588)1164030825 gnd rswk-swf Social Media (DE-588)4639271-3 s Influencer (DE-588)1164030825 s Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Druck-Ausgabe 9780691231020 Hund, Emily The Influencer Industry Princeton : Princeton University Press,c2023 https://doi.org/10.1515/9780691234076 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Hund, Emily ca. 20./21. Jh The influencer industry the quest for authenticity on Social Media Cover -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Groundwork -- 2. Setting the Terms for a Transactional Industry -- 3. Making Influence Efficient -- 4. Revealing and Repositioning the Machinations of Influence -- 5. The Industry Becomes Boundaryless -- 6. The Cost of Being Real -- Appendix -- Notes -- References -- Index Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Influencer (DE-588)1164030825 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4639271-3 (DE-588)1164030825
title	The influencer industry the quest for authenticity on Social Media
title_auth	The influencer industry the quest for authenticity on Social Media
title_exact_search	The influencer industry the quest for authenticity on Social Media
title_exact_search_txtP	The Influencer Industry The Quest for Authenticity on Social Media
title_full	The influencer industry the quest for authenticity on Social Media Emily Hund
title_fullStr	The influencer industry the quest for authenticity on Social Media Emily Hund
title_full_unstemmed	The influencer industry the quest for authenticity on Social Media Emily Hund
title_short	The influencer industry
title_sort	the influencer industry the quest for authenticity on social media
title_sub	the quest for authenticity on Social Media
topic	Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Influencer (DE-588)1164030825 gnd
topic_facet	Online-Marketing Social Media Influencer
url	https://doi.org/10.1515/9780691234076
work_keys_str_mv	AT hundemily theinfluencerindustrythequestforauthenticityonsocialmedia

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