Business-to-Business-Marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Herne
NWB Verlag
2022
|
| Ausgabe: | 6th ed |
| Schriftenreihe: | Modernes Marketing für Studium und Praxis
|
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (273 Seiten) |
| ISBN: | 9783470009063 |
Internformat
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
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Datensatz im Suchindex
| _version_ | 1804184932753342464 |
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| author | Pförtsch, Waldemar |
| author_facet | Pförtsch, Waldemar |
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| author_sort | Pförtsch, Waldemar |
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| contents | Intro -- A. Neue Einflussfaktoren im Business-to-Business Marketing -- B. Grundlagen des Business-to-Business Marketing -- C. C ustomer Journey auf B2B-Märkten -- D. Produktpolitik -- E. Markenmanagement -- F. Pricing -- G. Distributionspolitik -- H. Vertrieb -- I. Kommunikationspolitik |
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| edition | 6th ed |
| format | Electronic eBook |
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| id | DE-604.BV048831227 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:35:28Z |
| indexdate | 2024-07-10T09:47:12Z |
| institution | BVB |
| isbn | 9783470009063 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034096804 |
| oclc_num | 1345586950 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (273 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | NWB Verlag |
| record_format | marc |
| series2 | Modernes Marketing für Studium und Praxis |
| spelling | Pförtsch, Waldemar Verfasser aut Business-to-Business-Marketing 6th ed Herne NWB Verlag 2022 ©2022 1 Online-Ressource (273 Seiten) txt rdacontent c rdamedia cr rdacarrier Modernes Marketing für Studium und Praxis Description based on publisher supplied metadata and other sources Intro -- A. Neue Einflussfaktoren im Business-to-Business Marketing -- B. Grundlagen des Business-to-Business Marketing -- C. C ustomer Journey auf B2B-Märkten -- D. Produktpolitik -- E. Markenmanagement -- F. Pricing -- G. Distributionspolitik -- H. Vertrieb -- I. Kommunikationspolitik Erscheint auch als Druck-Ausgabe Pförtsch, Waldemar Business-to-Business-Marketing Herne : NWB Verlag,c2022 9783470008967 |
| spellingShingle | Pförtsch, Waldemar Business-to-Business-Marketing Intro -- A. Neue Einflussfaktoren im Business-to-Business Marketing -- B. Grundlagen des Business-to-Business Marketing -- C. C ustomer Journey auf B2B-Märkten -- D. Produktpolitik -- E. Markenmanagement -- F. Pricing -- G. Distributionspolitik -- H. Vertrieb -- I. Kommunikationspolitik |
| title | Business-to-Business-Marketing |
| title_auth | Business-to-Business-Marketing |
| title_exact_search | Business-to-Business-Marketing |
| title_exact_search_txtP | Business-to-Business-Marketing |
| title_full | Business-to-Business-Marketing |
| title_fullStr | Business-to-Business-Marketing |
| title_full_unstemmed | Business-to-Business-Marketing |
| title_short | Business-to-Business-Marketing |
| title_sort | business to business marketing |
| work_keys_str_mv | AT pfortschwaldemar businesstobusinessmarketing |