Pricing: a guide to pricing decisions
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on pricing gives the reader a competitive a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2023]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FHI01 FHR01 FKE01 FLA01 TUM01 UBG01 UBY01 UEI03 UER01 UPA01 Volltext |
| Zusammenfassung: | This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides students in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. The book covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers' reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy. |
| Beschreibung: | 1 Online-Ressource (X, 158 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783110987102 |
| DOI: | 10.1515/9783110987102 |
Internformat
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Datensatz im Suchindex
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| author | Silkoset, Ragnhild |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110987102 |
| format | Electronic eBook |
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| id | DE-604.BV048828913 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:35:11Z |
| indexdate | 2024-07-10T09:47:07Z |
| institution | BVB |
| isbn | 9783110987102 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034094500 |
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| physical | 1 Online-Ressource (X, 158 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-23-DGG ZDB-23-DBV ZDB-23-DBV23 ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DGG FHR_PDA_DGG_PuC23 ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DBV TUM_Paketkauf_2023 ZDB-23-DGG UBG_PDA_DGG ZDB-23-DBV ZDB-23-DBV23 ZDB-23-DBV UER_Paketkauf_2023 ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Silkoset, Ragnhild Verfasser (DE-588)1292387017 aut Pricing a guide to pricing decisions Ragnhild Silkoset Berlin ; Boston De Gruyter [2023] © 2023 1 Online-Ressource (X, 158 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides students in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. The book covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers' reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy. Kundenwertanalyse Preisgestaltung Preisstrategie Sharing Economy Kundenwert (DE-588)4515875-7 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Preiswettbewerb (DE-588)4175636-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 s DE-604 Marketing (DE-588)4037589-4 s Preisbildung (DE-588)4047103-2 s Preiswettbewerb (DE-588)4175636-8 s Verbraucherverhalten (DE-588)4062644-1 s Kundenwert (DE-588)4515875-7 s Erscheint auch als Druck-Ausgabe 978-3-11-099833-7 https://doi.org/10.1515/9783110987102 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Silkoset, Ragnhild Pricing a guide to pricing decisions Kundenwertanalyse Preisgestaltung Preisstrategie Sharing Economy Kundenwert (DE-588)4515875-7 gnd Preispolitik (DE-588)4047118-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Marketing (DE-588)4037589-4 gnd Preiswettbewerb (DE-588)4175636-8 gnd |
| subject_GND | (DE-588)4515875-7 (DE-588)4047118-4 (DE-588)4062644-1 (DE-588)4047103-2 (DE-588)4037589-4 (DE-588)4175636-8 |
| title | Pricing a guide to pricing decisions |
| title_auth | Pricing a guide to pricing decisions |
| title_exact_search | Pricing a guide to pricing decisions |
| title_exact_search_txtP | Pricing a guide to pricing decisions |
| title_full | Pricing a guide to pricing decisions Ragnhild Silkoset |
| title_fullStr | Pricing a guide to pricing decisions Ragnhild Silkoset |
| title_full_unstemmed | Pricing a guide to pricing decisions Ragnhild Silkoset |
| title_short | Pricing |
| title_sort | pricing a guide to pricing decisions |
| title_sub | a guide to pricing decisions |
| topic | Kundenwertanalyse Preisgestaltung Preisstrategie Sharing Economy Kundenwert (DE-588)4515875-7 gnd Preispolitik (DE-588)4047118-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Marketing (DE-588)4037589-4 gnd Preiswettbewerb (DE-588)4175636-8 gnd |
| topic_facet | Kundenwertanalyse Preisgestaltung Preisstrategie Sharing Economy Kundenwert Preispolitik Verbraucherverhalten Preisbildung Marketing Preiswettbewerb |
| url | https://doi.org/10.1515/9783110987102 |
| work_keys_str_mv | AT silkosetragnhild pricingaguidetopricingdecisions |