Marketing communications: fame, influencers and agility
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London
Pearson
2023
|
| Ausgabe: | Ninth edition |
| Schlagworte: | |
| Beschreibung: | xxvii, 628 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292400327 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048825253 | ||
| 003 | DE-604 | ||
| 005 | 20240423 | ||
| 007 | t | ||
| 008 | 230222s2023 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781292400327 |c Broschur |9 978-1-292-40032-7 | ||
| 035 | |a (OCoLC)1345509141 | ||
| 035 | |a (DE-599)BVBBV048825253 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-1102 |a DE-1043 |a DE-898 |a DE-1050 |a DE-521 |a DE-862 |a DE-N2 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 082 | 0 | |a 658.8/02 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Fill, Chris |d 1953- |e Verfasser |0 (DE-588)17306549X |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b fame, influencers and agility |c Chris Fill and Sarah Turnbull |
| 250 | |a Ninth edition | ||
| 259 | |a 9 | ||
| 264 | 1 | |a Harlow, England ; London |b Pearson |c 2023 | |
| 300 | |a xxvii, 628 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsmodell |0 (DE-588)4140666-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | 3 | |a Kommunikationsmodell |0 (DE-588)4140666-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Turnbull, Sarah |e Verfasser |0 (DE-588)1136152067 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-292-40030-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-292-40031-0 |
| 787 | 0 | 8 | |i Überarbeitung von |b 8. ed. |d 2019 |z 978-1-292-23497-7 |w (DE-604)BV046181212 |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034090911 | |
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 600 F484(9) |
| DE-BY-FWS_katkey | 1037594 |
| DE-BY-FWS_media_number | 083000527337 |
| _version_ | 1812037525635596288 |
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Fill, Chris 1953- Turnbull, Sarah |
| author_GND | (DE-588)17306549X (DE-588)1136152067 |
| author_facet | Fill, Chris 1953- Turnbull, Sarah |
| author_role | aut aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf s t st |
| building | Verbundindex |
| bvnumber | BV048825253 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1345509141 (DE-599)BVBBV048825253 |
| dewey-full | 658.8 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/02 |
| dewey-search | 658.8 658.8/02 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV048825253</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240423</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">230222s2023 xxka||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292400327</subfield><subfield code="c">Broschur</subfield><subfield code="9">978-1-292-40032-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1345509141</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048825253</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.123</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fill, Chris</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17306549X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing communications</subfield><subfield code="b">fame, influencers and agility</subfield><subfield code="c">Chris Fill and Sarah Turnbull</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Ninth edition</subfield></datafield><datafield tag="259" ind1=" " ind2=" "><subfield code="a">9</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England ; London</subfield><subfield code="b">Pearson</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxvii, 628 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsmodell</subfield><subfield code="0">(DE-588)4140666-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Kommunikationsmodell</subfield><subfield code="0">(DE-588)4140666-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Turnbull, Sarah</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1136152067</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-292-40030-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-292-40031-0</subfield></datafield><datafield tag="787" ind1="0" ind2="8"><subfield code="i">Überarbeitung von</subfield><subfield code="b">8. ed.</subfield><subfield code="d">2019</subfield><subfield code="z">978-1-292-23497-7</subfield><subfield code="w">(DE-604)BV046181212</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034090911</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV048825253 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:34:16Z |
| indexdate | 2024-10-05T04:00:48Z |
| institution | BVB |
| isbn | 9781292400327 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034090911 |
| oclc_num | 1345509141 |
| open_access_boolean | |
| owner | DE-1102 DE-1043 DE-898 DE-BY-UBR DE-1050 DE-521 DE-862 DE-BY-FWS DE-N2 |
| owner_facet | DE-1102 DE-1043 DE-898 DE-BY-UBR DE-1050 DE-521 DE-862 DE-BY-FWS DE-N2 |
| physical | xxvii, 628 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing communications fame, influencers and agility Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4140666-7 (DE-588)4131075-5 (DE-588)4123623-3 |
| title | Marketing communications fame, influencers and agility |
| title_auth | Marketing communications fame, influencers and agility |
| title_exact_search | Marketing communications fame, influencers and agility |
| title_exact_search_txtP | Marketing communications fame, influencers and agility |
| title_full | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_short | Marketing communications |
| title_sort | marketing communications fame influencers and agility |
| title_sub | fame, influencers and agility |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Kommunikationsstrategie Marketing Unternehmen Kommunikationsmodell Marktkommunikation Lehrbuch |
| work_keys_str_mv | AT fillchris marketingcommunicationsfameinfluencersandagility AT turnbullsarah marketingcommunicationsfameinfluencersandagility |
Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 600 F484(9) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |