Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London ; New York [und viele weitere]
Pearson
[2024]
|
| Ausgabe: | Nineteenth edition, global edition |
| Schlagworte: | |
| Beschreibung: | Authorized adaption from the United States edition, entitled Principles of Marketing, 19th Edition, ISBN 978-0-13-786489-8 by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, published by Pearson Education © 2024. Literaturverzeichnis Seite 689-737 |
| Beschreibung: | 768 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292449364 1292449365 |
Internformat
MARC
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| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina), Sridhar Balasubramanian (University of North Carolina) |
| 250 | |a Nineteenth edition, global edition | ||
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| 300 | |a 768 Seiten |b Illustrationen, Diagramme | ||
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| 500 | |a Authorized adaption from the United States edition, entitled Principles of Marketing, 19th Edition, ISBN 978-0-13-786489-8 by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, published by Pearson Education © 2024. | ||
| 500 | |a Literaturverzeichnis Seite 689-737 | ||
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Armstrong, Gary 1943- Balasubramanian, Sridhar 1967- |
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| author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Balasubramanian, Sridhar 1967- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga s b sb |
| building | Verbundindex |
| bvnumber | BV048825204 |
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| ctrlnum | (OCoLC)1379378966 (DE-599)BVBBV048825204 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Nineteenth edition, global edition |
| format | Book |
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| genre_facet | Lehrbuch Einführung |
| id | DE-604.BV048825204 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:34:15Z |
| indexdate | 2024-07-20T05:09:35Z |
| institution | BVB |
| isbn | 9781292449364 1292449365 |
| language | English |
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| physical | 768 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Pearson |
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| spelling | Kotler, Philip 1931- (DE-588)121409600 aut Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina), Sridhar Balasubramanian (University of North Carolina) Nineteenth edition, global edition Harlow, England ; London ; New York [und viele weitere] Pearson [2024] © 2024 768 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Authorized adaption from the United States edition, entitled Principles of Marketing, 19th Edition, ISBN 978-0-13-786489-8 by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, published by Pearson Education © 2024. Literaturverzeichnis Seite 689-737 Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Balasubramanian, Sridhar 1967- Verfasser (DE-588)1290324085 aut |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Balasubramanian, Sridhar 1967- Principles of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4123623-3 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_exact_search_txtP | Principles of marketing |
| title_full | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina), Sridhar Balasubramanian (University of North Carolina) |
| title_fullStr | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina), Sridhar Balasubramanian (University of North Carolina) |
| title_full_unstemmed | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina), Sridhar Balasubramanian (University of North Carolina) |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Lehrbuch Einführung |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT balasubramaniansridhar principlesofmarketing |