Pricing: a guide to pricing decisions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2023]
|
| Schlagworte: | |
| Online-Zugang: | https://www.degruyter.com/isbn/9783110998337 Inhaltsverzeichnis |
| Beschreibung: | X, 158 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
| ISBN: | 9783110998337 3110998335 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV048816709 | ||
| 003 | DE-604 | ||
| 005 | 20230223 | ||
| 007 | t | ||
| 008 | 230215s2023 gw a||| |||| 00||| eng d | ||
| 015 | |a 22,N44 |2 dnb | ||
| 016 | 7 | |a 1271369664 |2 DE-101 | |
| 020 | |a 9783110998337 |c : EUR 34.95 (DE) (freier Preis), EUR 34.95 (AT) (freier Preis) |9 978-3-11-099833-7 | ||
| 020 | |a 3110998335 |9 3-11-099833-5 | ||
| 024 | 3 | |a 9783110998337 | |
| 035 | |a (OCoLC)1349707442 | ||
| 035 | |a (DE-599)DNB1271369664 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 084 | |8 1\p |a 650 |2 23sdnb | ||
| 100 | 1 | |a Silkoset, Ragnhild |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Pricing |b a guide to pricing decisions |c Ragnhild Silkoset |
| 264 | 1 | |a Berlin ; Boston |b De Gruyter |c [2023] | |
| 300 | |a X, 158 Seiten |b Illustrationen, Diagramme |c 24 cm x 17 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Preisbildung |0 (DE-588)4047103-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenwert |0 (DE-588)4515875-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preiswettbewerb |0 (DE-588)4175636-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 653 | |a Preisstrategie | ||
| 653 | |a Preisgestaltung | ||
| 653 | |a Kundenwertanalyse | ||
| 653 | |a Sharing Economy | ||
| 653 | |a Pricing Strategy | ||
| 653 | |a Value Based Pricing | ||
| 653 | |a Marketing Pricing | ||
| 653 | |a Customer Value | ||
| 653 | |a Value to Customer Analysis | ||
| 653 | |a Sharing Economy Pricing | ||
| 653 | |a Pricing in Digital Markets | ||
| 689 | 0 | 0 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Preisbildung |0 (DE-588)4047103-2 |D s |
| 689 | 1 | 2 | |a Preiswettbewerb |0 (DE-588)4175636-8 |D s |
| 689 | 1 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 4 | |a Kundenwert |0 (DE-588)4515875-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 710 | 2 | |a Walter de Gruyter GmbH & Co. KG |0 (DE-588)10095502-2 |4 pbl | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-3-11-098710-2 |
| 856 | 4 | 2 | |m X:MVB |u https://www.degruyter.com/isbn/9783110998337 |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034082525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034082525 | ||
| 883 | 1 | |8 1\p |a vlb |d 20221027 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
Datensatz im Suchindex
| _version_ | 1804184905959079936 |
|---|---|
| adam_text | CONTENTS
PREFACE
-
V
CHAPTER
1
OBJECTIVES
FOR
THE
PRICING
STRATEGY
-
1
INTRODUCTION
-
1
CHOICE
OF
PRICING
STRATEGY
-
1
PRICING
STRATEGY
MATRIX
FOR
NEW
PRODUCTS
-
2
DIFFERENT
TYPES
OF
OBJECTIVES
WITH
THE
PRICING
POLICY
-
5
DEVELOPMENT
OF
THE
COMPANY
S
PRICING
STRATEGY
-
6
SUMMARY
----
8
CHAPTER
2
VALUE-BASED
PRICING
-
9
INTRODUCTION
----
9
VALUE,
PRICE,
AND
QUALITY
-
9
BENEFIT
-
11
STEPS
IN
VTC
ANALYSIS
-
12
MISTAKES
MADE
IN
VALUE-BASED
PRICING
-
15
PRACTICAL
EXAMPLE
OF
VTC
ANALYSIS
-
16
SUMMARY
-
16
ATTACHMENT:
VTC
ANALYSIS
FOR
THE
CASE
HARMONY
COTTAGE
VILLAGE
-
17
CHAPTER
3
MEASURE
CUSTOMERS
REACTIONS
TO
PRICE
CHANGES
-
19
INTRODUCTION
-
19
MEASURE
PRICE
SENSITIVITY
-
19
HISTORICAL
DATA
-
20
DIRECT
MEASUREMENTS
-
24
EXPERIMENT
-
25
SCENARIOS
-
25
THE
VAN
WESTENDORP
MODEL
FOR
PRICE
CALCULATIONS
-
26
STEPS
IN
THE
DEVELOPMENT
AND
IMPLEMENTATION
OF
THE
VAN
WESTENDORP
MODEL
-
26
CONJOINT
PRICE
ANALYSIS
-
29
STEPS
IN
THE
DEVELOPMENT
AND
IMPLEMENTATION
OF
CONJOINT
ANALYSIS
-
29
SUMMARY
-
41
CASE:
WHAT
SHOULD
THE
PRICE
BE
ON
YOUR
NEW
PRODUCTS?
-
41
VIII
-
CONTENTS
ATTACHMENT:
EXCEL
FOR
CONJOINT
ANALYSIS
OF
THE
FAN
EXAMPLE
-
44
ATTACHMENT:
EXCEL
FOR
CONJOINT
ANALYSIS
OF
THE
CASE
HARMONY
COTTAGE
VILLAGE
-
50
CHAPTER
4
DIFFERENT
PRICES
FOR
THE
SAME
PRODUCTS
-
59
INTRODUCTION
-
59
THE
BUYER
-
61
THE
LOCATION
-
62
THE
PRODUCT
-
64
THE
TIME
-
69
SUMMARY
-
71
CHAPTER
5
DIFFERENT
PRICES
FOR
THE
SAME
CUSTOMERS
-
72
INTRODUCTION
-
72
FINANCIAL
IMPACTS
ON
CUSTOMERS
WILLINGNESS
TO
PAY
-
72
PERCEPTUAL
INFLUENCES
ON
CUSTOMERS
WILLINGNESS
TO
PAY
-
76
SUMMARY
----
79
CHAPTER
6
FROM
PRICE
COMPETITION
TO
PRICE
WAR!
-
80
INTRODUCTION
-
80
STEPS
IN
DEALING
WITH
PRICE
WARS
-
81
PHASES
AND
REACTIONS
IN
A
PRICE
WAR
-
83
THE
RESULT
OF
A
PRICE
WAR
-
84
HOW
TO
WIN
A
PRICE
WAR
----
85
PRICE
WARS
IN
THE
GROCERY
INDUSTRY
-
85
SUMMARY
-
87
CHAPTER
7
UNFAIR
PRICE!
-
88
INTRODUCTION
-
88
STEPS
IN
DEALING
WITH
UNFAIR
PRICES
-
88
PRICING
MARKETING
GUIDELINES
-
92
GUIDELINES
FOR
PRICE
COOPERATION
-
94
ETHICS
AND
LEGISLATION
-
94
SUMMARY
-
95
CONTENTS
-
IX
CHAPTER
8
PRICE
TACTICS,
SALES
AND
PROMOTIONS
-
96
INTRODUCTION
-
96
STEPS
TO
DETERMINE
TACTICAL
PRICING
-
96
PRICE
PROMOTIONS
-
99
ADAPTATION
OF
PRICE
TACTICS
ACCORDING
TO
CUSTOMER
VALUE
-
104
PRICE
GUARANTEES
-
105
SUMMARY
-
105
CHAPTER
9
PRICING
PSYCHOLOGY
-
106
INTRODUCTION
-
106
HOW
MUCH
YOU
SAVE
IS
MORE
IMPORTANT
THAN
HOW
MUCH
YOU
PAY
-
106
NUMBER
MAGIC
ON
E-COMMERCE
SITES
-
107
STEPS
IN
PSYCHOLOGICAL
PRICING
-
109
SUMMARY
-
120
CHAPTER
10
E-COMMERCE
AND
PRICES
IN
DIGITAL
MARKETS
-
121
INTRODUCTION
-
121
STEPS
IN
THE
DEVELOPMENT
OF
PRICES
IN
E-COMMERCE
AND
DIGITAL
MARKETS
-
121
ONLINE
SALES
AND
GLOBAL
PLAYERS
-
127
PRICE
ROBOTS
AND
PRICE
COMPARISONS
-
128
SUMMARY
-
129
CHAPTER
11
PRICES
IN
THE
SHARING
ECONOMY
-
130
INTRODUCTION
-
130
SHARING
ECONOMY
AND
SHARING
PLATFORMS
-
130
DIFFERENCES
BETWEEN
SHARING
ECONOMY
AND
TRADITIONAL
ECONOMY
-
132
STEPS
TO
SET
PRICES
IN
THE
SHARING
ECONOMY
-
133
CIRCULAR
ECONOMY
AND
PRICE
-
135
SUMMARY
-
137
CHAPTER
12
PRICING
CALCULATIONS
-
138
INTRODUCTION
-
138
SIGNIFICANCE
OF
COSTS
-
138
CALCULATION
OF
PROFITABILITY
ANALYSIS
-
139
X
-
CONTENTS
CALCULATION
OF
PRICE
ELASTICITY
AND
CROSS-PRICE
ELASTICITY
-
143
SUMMARY
-
146
REFERENCES
-
147
ABOUT
THE
AUTHOR
-
151
LIST
OF
FIGURES
-
153
LIST
OF
TABLES
-
155
INDEX
-
157
|
| adam_txt |
CONTENTS
PREFACE
-
V
CHAPTER
1
OBJECTIVES
FOR
THE
PRICING
STRATEGY
-
1
INTRODUCTION
-
1
CHOICE
OF
PRICING
STRATEGY
-
1
PRICING
STRATEGY
MATRIX
FOR
NEW
PRODUCTS
-
2
DIFFERENT
TYPES
OF
OBJECTIVES
WITH
THE
PRICING
POLICY
-
5
DEVELOPMENT
OF
THE
COMPANY
'
S
PRICING
STRATEGY
-
6
SUMMARY
----
8
CHAPTER
2
VALUE-BASED
PRICING
-
9
INTRODUCTION
----
9
VALUE,
PRICE,
AND
QUALITY
-
9
BENEFIT
-
11
STEPS
IN
VTC
ANALYSIS
-
12
MISTAKES
MADE
IN
VALUE-BASED
PRICING
-
15
PRACTICAL
EXAMPLE
OF
VTC
ANALYSIS
-
16
SUMMARY
-
16
ATTACHMENT:
VTC
ANALYSIS
FOR
THE
CASE
"
HARMONY
COTTAGE
VILLAGE
"
-
17
CHAPTER
3
MEASURE
CUSTOMERS
'
REACTIONS
TO
PRICE
CHANGES
-
19
INTRODUCTION
-
19
MEASURE
PRICE
SENSITIVITY
-
19
HISTORICAL
DATA
-
20
DIRECT
MEASUREMENTS
-
24
EXPERIMENT
-
25
SCENARIOS
-
25
THE
VAN
WESTENDORP
MODEL
FOR
PRICE
CALCULATIONS
-
26
STEPS
IN
THE
DEVELOPMENT
AND
IMPLEMENTATION
OF
THE
VAN
WESTENDORP
MODEL
-
26
CONJOINT
PRICE
ANALYSIS
-
29
STEPS
IN
THE
DEVELOPMENT
AND
IMPLEMENTATION
OF
CONJOINT
ANALYSIS
-
29
SUMMARY
-
41
CASE:
WHAT
SHOULD
THE
PRICE
BE
ON
YOUR
NEW
PRODUCTS?
-
41
VIII
-
CONTENTS
ATTACHMENT:
EXCEL
FOR
CONJOINT
ANALYSIS
OF
THE
FAN
EXAMPLE
-
44
ATTACHMENT:
EXCEL
FOR
CONJOINT
ANALYSIS
OF
THE
CASE
"
HARMONY
COTTAGE
VILLAGE
"
-
50
CHAPTER
4
DIFFERENT
PRICES
FOR
THE
SAME
PRODUCTS
-
59
INTRODUCTION
-
59
THE
BUYER
-
61
THE
LOCATION
-
62
THE
PRODUCT
-
64
THE
TIME
-
69
SUMMARY
-
71
CHAPTER
5
DIFFERENT
PRICES
FOR
THE
SAME
CUSTOMERS
-
72
INTRODUCTION
-
72
FINANCIAL
IMPACTS
ON
CUSTOMERS
'
WILLINGNESS
TO
PAY
-
72
PERCEPTUAL
INFLUENCES
ON
CUSTOMERS
'
WILLINGNESS
TO
PAY
-
76
SUMMARY
----
79
CHAPTER
6
FROM
PRICE
COMPETITION
TO
PRICE
WAR!
-
80
INTRODUCTION
-
80
STEPS
IN
DEALING
WITH
PRICE
WARS
-
81
PHASES
AND
REACTIONS
IN
A
PRICE
WAR
-
83
THE
RESULT
OF
A
PRICE
WAR
-
84
HOW
TO
WIN
A
PRICE
WAR
----
85
PRICE
WARS
IN
THE
GROCERY
INDUSTRY
-
85
SUMMARY
-
87
CHAPTER
7
UNFAIR
PRICE!
-
88
INTRODUCTION
-
88
STEPS
IN
DEALING
WITH
UNFAIR
PRICES
-
88
PRICING
MARKETING
GUIDELINES
-
92
GUIDELINES
FOR
PRICE
COOPERATION
-
94
ETHICS
AND
LEGISLATION
-
94
SUMMARY
-
95
CONTENTS
-
IX
CHAPTER
8
PRICE
TACTICS,
SALES
AND
PROMOTIONS
-
96
INTRODUCTION
-
96
STEPS
TO
DETERMINE
TACTICAL
PRICING
-
96
PRICE
PROMOTIONS
-
99
ADAPTATION
OF
PRICE
TACTICS
ACCORDING
TO
CUSTOMER
VALUE
-
104
PRICE
GUARANTEES
-
105
SUMMARY
-
105
CHAPTER
9
PRICING
PSYCHOLOGY
-
106
INTRODUCTION
-
106
HOW
MUCH
YOU
SAVE
IS
MORE
IMPORTANT
THAN
HOW
MUCH
YOU
PAY
-
106
NUMBER
MAGIC
ON
E-COMMERCE
SITES
-
107
STEPS
IN
PSYCHOLOGICAL
PRICING
-
109
SUMMARY
-
120
CHAPTER
10
E-COMMERCE
AND
PRICES
IN
DIGITAL
MARKETS
-
121
INTRODUCTION
-
121
STEPS
IN
THE
DEVELOPMENT
OF
PRICES
IN
E-COMMERCE
AND
DIGITAL
MARKETS
-
121
ONLINE
SALES
AND
GLOBAL
PLAYERS
-
127
PRICE
ROBOTS
AND
PRICE
COMPARISONS
-
128
SUMMARY
-
129
CHAPTER
11
PRICES
IN
THE
SHARING
ECONOMY
-
130
INTRODUCTION
-
130
SHARING
ECONOMY
AND
SHARING
PLATFORMS
-
130
DIFFERENCES
BETWEEN
SHARING
ECONOMY
AND
TRADITIONAL
ECONOMY
-
132
STEPS
TO
SET
PRICES
IN
THE
SHARING
ECONOMY
-
133
CIRCULAR
ECONOMY
AND
PRICE
-
135
SUMMARY
-
137
CHAPTER
12
PRICING
CALCULATIONS
-
138
INTRODUCTION
-
138
SIGNIFICANCE
OF
COSTS
-
138
CALCULATION
OF
PROFITABILITY
ANALYSIS
-
139
X
-
CONTENTS
CALCULATION
OF
PRICE
ELASTICITY
AND
CROSS-PRICE
ELASTICITY
-
143
SUMMARY
-
146
REFERENCES
-
147
ABOUT
THE
AUTHOR
-
151
LIST
OF
FIGURES
-
153
LIST
OF
TABLES
-
155
INDEX
-
157 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Silkoset, Ragnhild |
| author_facet | Silkoset, Ragnhild |
| author_role | aut |
| author_sort | Silkoset, Ragnhild |
| author_variant | r s rs |
| building | Verbundindex |
| bvnumber | BV048816709 |
| classification_rvk | QP 622 |
| ctrlnum | (OCoLC)1349707442 (DE-599)DNB1271369664 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048816709 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:31:49Z |
| indexdate | 2024-07-10T09:46:46Z |
| institution | BVB |
| institution_GND | (DE-588)10095502-2 |
| isbn | 9783110998337 3110998335 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034082525 |
| oclc_num | 1349707442 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-1050 DE-523 DE-898 DE-BY-UBR DE-634 |
| owner_facet | DE-355 DE-BY-UBR DE-1050 DE-523 DE-898 DE-BY-UBR DE-634 |
| physical | X, 158 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Silkoset, Ragnhild Verfasser aut Pricing a guide to pricing decisions Ragnhild Silkoset Berlin ; Boston De Gruyter [2023] X, 158 Seiten Illustrationen, Diagramme 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Preisbildung (DE-588)4047103-2 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Preiswettbewerb (DE-588)4175636-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preisstrategie Preisgestaltung Kundenwertanalyse Sharing Economy Pricing Strategy Value Based Pricing Marketing Pricing Customer Value Value to Customer Analysis Sharing Economy Pricing Pricing in Digital Markets Preispolitik (DE-588)4047118-4 s DE-604 Marketing (DE-588)4037589-4 s Preisbildung (DE-588)4047103-2 s Preiswettbewerb (DE-588)4175636-8 s Verbraucherverhalten (DE-588)4062644-1 s Kundenwert (DE-588)4515875-7 s Walter de Gruyter GmbH & Co. KG (DE-588)10095502-2 pbl Erscheint auch als Online-Ausgabe, EPUB 978-3-11-098711-9 Erscheint auch als Online-Ausgabe, PDF 978-3-11-098710-2 X:MVB https://www.degruyter.com/isbn/9783110998337 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034082525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20221027 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Silkoset, Ragnhild Pricing a guide to pricing decisions Preisbildung (DE-588)4047103-2 gnd Kundenwert (DE-588)4515875-7 gnd Marketing (DE-588)4037589-4 gnd Preiswettbewerb (DE-588)4175636-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047103-2 (DE-588)4515875-7 (DE-588)4037589-4 (DE-588)4175636-8 (DE-588)4062644-1 (DE-588)4047118-4 |
| title | Pricing a guide to pricing decisions |
| title_auth | Pricing a guide to pricing decisions |
| title_exact_search | Pricing a guide to pricing decisions |
| title_exact_search_txtP | Pricing a guide to pricing decisions |
| title_full | Pricing a guide to pricing decisions Ragnhild Silkoset |
| title_fullStr | Pricing a guide to pricing decisions Ragnhild Silkoset |
| title_full_unstemmed | Pricing a guide to pricing decisions Ragnhild Silkoset |
| title_short | Pricing |
| title_sort | pricing a guide to pricing decisions |
| title_sub | a guide to pricing decisions |
| topic | Preisbildung (DE-588)4047103-2 gnd Kundenwert (DE-588)4515875-7 gnd Marketing (DE-588)4037589-4 gnd Preiswettbewerb (DE-588)4175636-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Preisbildung Kundenwert Marketing Preiswettbewerb Verbraucherverhalten Preispolitik |
| url | https://www.degruyter.com/isbn/9783110998337 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034082525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT silkosetragnhild pricingaguidetopricingdecisions AT walterdegruytergmbhcokg pricingaguidetopricingdecisions |