Consumer behavior:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2023
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 313, G-19, I-10 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119912415 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048811938 | ||
| 003 | DE-604 | ||
| 005 | 20230525 | ||
| 007 | t | ||
| 008 | 230213s2023 a||| |||| 00||| eng d | ||
| 020 | |a 9781119912415 |9 978-1-119-91241-5 | ||
| 035 | |a (OCoLC)1368025454 | ||
| 035 | |a (DE-599)BVBBV048811938 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-945 |a DE-1050 |a DE-898 | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Ruvio, Ayallah A. |e Verfasser |0 (DE-588)1264937288 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University) |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2023 | |
| 300 | |a XV, 313, G-19, I-10 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Iacobucci, Dawn |d 1960- |e Verfasser |0 (DE-588)1136620109 |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034077854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034077854 | ||
Datensatz im Suchindex
| _version_ | 1804184897125875712 |
|---|---|
| adam_text | Brief Contents Acknowledgments v Preface vii About the Authors xv Introduction: Consumer Behavior Insights Part i 1 Introduction: Consumers are Key to aCompany’s Success 2 Consumers’ Insights as Drivers of Marketing Strategies 16 3 How (and Why) to Listen to Consumers 41 Part II 2 Consumer Buying Process 4 How Consumers Make Decisions 58 5 Post-Purchase Behavior 79 6 The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making 98 Part III Unveiling The Black Box of the Consumer Buying Process 7 Consumer Motivation and Emotions 120 8 Consumer Personality and Self-Concept 142 9 Learning and Memory 163 Consumer Attitude Formation and Change 184 11 Consumers Perception 205 12 Consumers Social and Cultural Context 224 10 Part IV Diverse Perspectives That Comprise Us All 13 The Global Consumer 246 14 Social Media 273 15 Do Good Consumption 296 Theory Glossary G-l Keyword Glossary C-5 Index 1-1
Contents Acknowledgments v Preface vii About the Authors xv Part i Introduction: Consumer Behavior Insights 1 Introduction: Consumers are Key to a Company’s Success 2 Consumer Behavior as a Multifaceted Phenomenon 3 The Buyer-Seller Interaction 4 Why Is Consumer Behavior So Challenging? 11 2 Consumers’ Insights as Drivers of Marketing Strategies 16 Successful Businesses Provide Solutions 16 Consumer-Centric Strategy 17 What to Offer Consumers: A Unique Value Proposition 18 Finding the Right Consumer: Segmentation, Targeting, and Positioning 23 How to Get the Product to the Consumer: The Marketing Mix 35 3 How (and Why) to Listen to Consumers Listening to Consumers as a Marketing Strategy 41 Kinds of Marketing Research Data 43 Big Data 49 Part II Consumer Buying Process 4 How Consumers Make Decisions Consumer Decision-Making 58 Inside the Black Box 59 Making Decisions About a New Product 73 58 41
5 Post-Purchase Behavior 79 Understanding Post-Purchase Behavior 79 Consumer Loyalty 83 Loyalty Rewards Programs 87 Word-of-Mouth Messages and Complaints 90 Disposal of Products 93 6 The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making 98 The Irrational Consumer 98 Heuristicsand Cognitive Processing 99 Importance and Difficulty in the Purchasing Decision 100 Heuristicsand Potential Decision-Making Biases 102 Situational Factors 109 Part III Unveiling the Black Box of the Consumer Buying Process 7 Consumer Motivation and Emotions 120 Motivation 120 Emotions 134 8 Consumer Personality and Self-Concept 142 Personality 142 Theories of Personality 144 Self-Concept 150 9 Learning and Memory 163 Consumer Learning 163 Memory 177 10 Consumer Attitude Formation and Change 184 Attitudes 184 Can Marketers Change Consumers’ Attitudes? 196 11 Consumers’ Perception 205 How Consumers View the World 205 The Perceptual Process 206 How Do Marketers Use Information on Consumer Perception? 215
12 Consumers’ Social and Cultural Context 224 Refe renceGroups 225 Different Bases of Reference Groups 226 How Subcultures Work 234 Paŕt IV Diverse Perspectives That Comprise Us All 13 The Global Consumer 246 Going Global? 246 Exploring Global Options 248 Selecting a Global Market to Enter 251 Deciding How to Enter the Market 256 Deciding on the Marketing Mix: How Do We Market and Communicate with These New Consumers? 260 Developing Global Brands 267 14 Social Media 273 Social Media in the Context of Marketing Strategy 274 Social Networks and Influencers 286 15 Do Good Consumption 296 Do Good as a Strategic Decision 296 Corporate Social Responsibility 298 Ethics 299 Ethics and Marketing 301 Theory Glossary G-l Keyword Glossary G-5 Index 1-1
|
| adam_txt |
Brief Contents Acknowledgments v Preface vii About the Authors xv Introduction: Consumer Behavior Insights Part i 1 Introduction: Consumers are Key to aCompany’s Success 2 Consumers’ Insights as Drivers of Marketing Strategies 16 3 How (and Why) to Listen to Consumers 41 Part II 2 Consumer Buying Process 4 How Consumers Make Decisions 58 5 Post-Purchase Behavior 79 6 The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making 98 Part III Unveiling The Black Box of the Consumer Buying Process 7 Consumer Motivation and Emotions 120 8 Consumer Personality and Self-Concept 142 9 Learning and Memory 163 Consumer Attitude Formation and Change 184 11 Consumers' Perception 205 12 Consumers'Social and Cultural Context 224 10 Part IV Diverse Perspectives That Comprise Us All 13 The Global Consumer 246 14 Social Media 273 15 Do Good Consumption 296 Theory Glossary G-l Keyword Glossary C-5 Index 1-1
Contents Acknowledgments v Preface vii About the Authors xv Part i Introduction: Consumer Behavior Insights 1 Introduction: Consumers are Key to a Company’s Success 2 Consumer Behavior as a Multifaceted Phenomenon 3 The Buyer-Seller Interaction 4 Why Is Consumer Behavior So Challenging? 11 2 Consumers’ Insights as Drivers of Marketing Strategies 16 Successful Businesses Provide Solutions 16 Consumer-Centric Strategy 17 What to Offer Consumers: A Unique Value Proposition 18 Finding the Right Consumer: Segmentation, Targeting, and Positioning 23 How to Get the Product to the Consumer: The Marketing Mix 35 3 How (and Why) to Listen to Consumers Listening to Consumers as a Marketing Strategy 41 Kinds of Marketing Research Data 43 Big Data 49 Part II Consumer Buying Process 4 How Consumers Make Decisions Consumer Decision-Making 58 Inside the Black Box 59 Making Decisions About a New Product 73 58 41
5 Post-Purchase Behavior 79 Understanding Post-Purchase Behavior 79 Consumer Loyalty 83 Loyalty Rewards Programs 87 Word-of-Mouth Messages and Complaints 90 Disposal of Products 93 6 The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making 98 The Irrational Consumer 98 Heuristicsand Cognitive Processing 99 Importance and Difficulty in the Purchasing Decision 100 Heuristicsand Potential Decision-Making Biases 102 Situational Factors 109 Part III Unveiling the Black Box of the Consumer Buying Process 7 Consumer Motivation and Emotions 120 Motivation 120 Emotions 134 8 Consumer Personality and Self-Concept 142 Personality 142 Theories of Personality 144 Self-Concept 150 9 Learning and Memory 163 Consumer Learning 163 Memory 177 10 Consumer Attitude Formation and Change 184 Attitudes 184 Can Marketers Change Consumers’ Attitudes? 196 11 Consumers’ Perception 205 How Consumers View the World 205 The Perceptual Process 206 How Do Marketers Use Information on Consumer Perception? 215
12 Consumers’ Social and Cultural Context 224 Refe renceGroups 225 Different Bases of Reference Groups 226 How Subcultures Work 234 Paŕt IV Diverse Perspectives That Comprise Us All 13 The Global Consumer 246 Going Global? 246 Exploring Global Options 248 Selecting a Global Market to Enter 251 Deciding How to Enter the Market 256 Deciding on the Marketing Mix: How Do We Market and Communicate with These New Consumers? 260 Developing Global Brands 267 14 Social Media 273 Social Media in the Context of Marketing Strategy 274 Social Networks and Influencers 286 15 Do Good Consumption 296 "Do Good" as a Strategic Decision 296 Corporate Social Responsibility 298 Ethics 299 Ethics and Marketing 301 Theory Glossary G-l Keyword Glossary G-5 Index 1-1 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Ruvio, Ayallah A. Iacobucci, Dawn 1960- |
| author_GND | (DE-588)1264937288 (DE-588)1136620109 |
| author_facet | Ruvio, Ayallah A. Iacobucci, Dawn 1960- |
| author_role | aut aut |
| author_sort | Ruvio, Ayallah A. |
| author_variant | a a r aa aar d i di |
| building | Verbundindex |
| bvnumber | BV048811938 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)1368025454 (DE-599)BVBBV048811938 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01452nam a2200325 c 4500</leader><controlfield tag="001">BV048811938</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230525 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">230213s2023 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119912415</subfield><subfield code="9">978-1-119-91241-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1368025454</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048811938</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ruvio, Ayallah A.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1264937288</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="c">Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 313, G-19, I-10 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Iacobucci, Dawn</subfield><subfield code="d">1960-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1136620109</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034077854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034077854</subfield></datafield></record></collection> |
| id | DE-604.BV048811938 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:30:33Z |
| indexdate | 2024-07-10T09:46:38Z |
| institution | BVB |
| isbn | 9781119912415 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034077854 |
| oclc_num | 1368025454 |
| open_access_boolean | |
| owner | DE-739 DE-945 DE-1050 DE-898 DE-BY-UBR |
| owner_facet | DE-739 DE-945 DE-1050 DE-898 DE-BY-UBR |
| physical | XV, 313, G-19, I-10 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Wiley |
| record_format | marc |
| spelling | Ruvio, Ayallah A. Verfasser (DE-588)1264937288 aut Consumer behavior Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University) Hoboken, NJ Wiley 2023 XV, 313, G-19, I-10 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Iacobucci, Dawn 1960- Verfasser (DE-588)1136620109 aut Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034077854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ruvio, Ayallah A. Iacobucci, Dawn 1960- Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_exact_search_txtP | Consumer behavior |
| title_full | Consumer behavior Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University) |
| title_fullStr | Consumer behavior Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University) |
| title_full_unstemmed | Consumer behavior Ayalla Ruvio (Eli Broad College of Business, Michigan State University) and Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University) |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034077854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ruvioayallaha consumerbehavior AT iacobuccidawn consumerbehavior |