Research Methodologies for Business Management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge Taylor & Francis Group
2023
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 142 Seiten |
| ISBN: | 9781032323374 9781032323381 |
Internformat
MARC
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Datensatz im Suchindex
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CONTENTS List of tables Preface Acknowledgements 1 Advances in business management research methodology Introduction 1 Learning objectives 1 What is research? 1 Access to data 2 Mixed methods research 3 Research designs 4 Innovation in research methods 5 Large-scale research projects 7 Methodological appendices 7 Theory development 8 Credibility of scientific findings 10 Guidelines 12 Developing expertise 12 Pitch 12 Checklist 12 Conclusion 12 Review questions 13 Suggested activities 13 Web exercise 13 Multiple choice questions 13 xii xiii xv 1
vi Contents References 14 Further reading 15 Levels of analysis in business management research Introduction 16 Learning objectives 16 Usage of different levels of analysis 16 Self-awareness 17 Thematic analysis 18 Writing a research proposal 19 Types of research approaches 20 Exploratory research 20 Descriptive research 20 Theoretical research 21 Experimental research 21 Simulation research 22 Analytical research 22 Creative research 22 Theory-driven research 22 Participant-centred approach 23 Recognition of power dynamic and social location 24 Choosing a field site 24 Memory work 25 2 Guidelines 26 Developing expertise 26 Pitch 26 Checklist 26 Conclusion 27 Review questions 27 Suggested activities 27 Debate question 221 Web exercise 27 Multiple choice questions 27 References 28 Further reading 29 3 Designing effective business management research studies Introduction 30 Finding information 31 Developing conceptual articles 32 Productivity in academic writing 33 References 35 16
Contents vìi Peer review 36 The process of writing 36 Guidelines 37 Developing expertise 37 Quality of scholarship 38 Pitch 39 Different types of title 39 Structure of a research paper 40 Checklist 41 Conclusion 41 Review questions 41 Suggested activity 42 Web exercise 42 Multiple choice questions 42 References 43 4 Qualitative business management research methodologies Introduction 44 Learning objectives 44 Qualitative data 44 Reason for qualitative research 46 Qualitative research philosophy 47 Qualitative data analysis 48 Qualitative data collection 50 Case studies 51 Ethnography 54 Participant-centred approach 55 Netnography 56 Guidelines 57 Pitch 58 Checklist 58 Conclusion 58 Review questions 58 Suggested activity 58 Web exercise 58 Multiple choice questions 58 References 59 Further reading 60 44
viii 5 Contents Conducting interviews and focus groups 61 Introduction 61 Learning objectives 61 Interviewing techniques 61 Obtaining contextual information 63 Open-ended questions 65 Interviewing through verbal histories 66 Group interviews 67 Telephone interviews 68 Email interviews 69 Go-along interviews 70 Focus groups 71 Guidelines 73 Pitch 73 Checklist 73 Conclusion 73 Review questions 73 Web exercise 73 Multiple choice questions 74 References 74 Further reading 75 6 Qualitative data analysis Introduction 76 Learning objectives 76 Role of qualitative research 76 Data analysis 79 Coding data 80 Gioia methodology 81 Manual content analysis 82 Social listening analysis 83 Using drawings in research 83 Using photographs in research 83 Guidelines 84 Pitch 84 Checklist 84 Conclusion 84 Review questions 85 Suggested activity 85 Web exercise 85 Multiple choice questions 85 References 86 Further reading 86 76
Contents 7 Quantitative business management research methodologies Introduction 88 Learning objectives 88 Surveys and questionnaire design 88 Analytics 89 Experiments 90 Bias in research studies 91 Social network analysis 92 Structural equation modelling 94 Cognitive mapping 95 Fuzzy set qualitative comparative analysis 97 Guidelines 97 Developing expertise 98 Pitch 98 Checklist 98 Conclusion 98 Review questions 98 Suggested activities 98 Web exercise 98 Multiple choice questions 99 References 99 Further reading 100 8 Bibliometrics and literature reviews in business management Introduction 101 Learning objectives 101 Systematic literature reviews 102 How to conduct a hterature review 104 Critical literature reviews 106 Meta analysis 107 Bibliometrics 107 Pitch 108 Guidelines 109 Developing expertise 109 Checklist 109 Conclusion 109 Review questions 109 Suggested activity 109 Web exercise 109 Multiple choice questions 110 References 110 Further reading 111 їх 88 101
x Contents 9 United Nations sustainable development goals and research engagement Introduction 113 Learning objectives 113 Sustainable development goals 113 No poverty 114 Zero hunger 115 Good health and wellbeing 116 Quality education 116 Gender equality 117 Clean water and sanitation 117 Affordable and clean energy 118 Decent work and economic growth 118 Industry, innovation and infrastructure 118 Reduced inequalities 119 Sustainable cities and communities 119 Responsible consumption and production 119 Climate action 120 Life below water 120 Life on land 121 Peacejustice and strong institutions 121 Partnerships for the goals 121 Checklist 121 Research engagement and impact 122 Engaging in impactful research 122 Academic entrepreneurship 123 Guidelines 123 Developing expertise 124 Pitch 124 Suggested activities 124 Web exercise 124 Conclusion 124 Review questions 124 Multiple choice questions 125 References 125 Further reading 126 10 Artificial intelligence and machine learning Introduction 127 Learning objectives 127 Origins of artificial intelligence 127 Digital transformation of research 129 113 127
Contents xî Artificial intelligence and human interaction 130 Types of digital technologies 131 Machine learning 131 Immersive technologies 132 Storytelling 133 Neurophysiological research methods 133 EEG and ERP 134 ßlRI 134 JNIRS 135 MEG 135 PET 135 SST 135 TMS 136 Biological research methods 136 Eye tracking 136 Facial expression 136 Skin conductance response 136 Heart rate 137 Guidelines 137 Developing expertise 137 Pitch 137 Checklist 138 Conclusion 138 Review questions 138 Suggested activity 138 Web exercise 138 Multiple choice questions 138 References 139 Further reading 140 Index 141 |
| adam_txt |
CONTENTS List of tables Preface Acknowledgements 1 Advances in business management research methodology Introduction 1 Learning objectives 1 What is research? 1 Access to data 2 Mixed methods research 3 Research designs 4 Innovation in research methods 5 Large-scale research projects 7 Methodological appendices 7 Theory development 8 Credibility of scientific findings 10 Guidelines 12 Developing expertise 12 Pitch 12 Checklist 12 Conclusion 12 Review questions 13 Suggested activities 13 Web exercise 13 Multiple choice questions 13 xii xiii xv 1
vi Contents References 14 Further reading 15 Levels of analysis in business management research Introduction 16 Learning objectives 16 Usage of different levels of analysis 16 Self-awareness 17 Thematic analysis 18 Writing a research proposal 19 Types of research approaches 20 Exploratory research 20 Descriptive research 20 Theoretical research 21 Experimental research 21 Simulation research 22 Analytical research 22 Creative research 22 Theory-driven research 22 Participant-centred approach 23 Recognition of power dynamic and social location 24 Choosing a field site 24 Memory work 25 2 Guidelines 26 Developing expertise 26 Pitch 26 Checklist 26 Conclusion 27 Review questions 27 Suggested activities 27 Debate question 221 Web exercise 27 Multiple choice questions 27 References 28 Further reading 29 3 Designing effective business management research studies Introduction 30 Finding information 31 Developing conceptual articles 32 Productivity in academic writing 33 References 35 16
Contents vìi Peer review 36 The process of writing 36 Guidelines 37 Developing expertise 37 Quality of scholarship 38 Pitch 39 Different types of title 39 Structure of a research paper 40 Checklist 41 Conclusion 41 Review questions 41 Suggested activity 42 Web exercise 42 Multiple choice questions 42 References 43 4 Qualitative business management research methodologies Introduction 44 Learning objectives 44 Qualitative data 44 Reason for qualitative research 46 Qualitative research philosophy 47 Qualitative data analysis 48 Qualitative data collection 50 Case studies 51 Ethnography 54 Participant-centred approach 55 Netnography 56 Guidelines 57 Pitch 58 Checklist 58 Conclusion 58 Review questions 58 Suggested activity 58 Web exercise 58 Multiple choice questions 58 References 59 Further reading 60 44
viii 5 Contents Conducting interviews and focus groups 61 Introduction 61 Learning objectives 61 Interviewing techniques 61 Obtaining contextual information 63 Open-ended questions 65 Interviewing through verbal histories 66 Group interviews 67 Telephone interviews 68 Email interviews 69 Go-along interviews 70 Focus groups 71 Guidelines 73 Pitch 73 Checklist 73 Conclusion 73 Review questions 73 Web exercise 73 Multiple choice questions 74 References 74 Further reading 75 6 Qualitative data analysis Introduction 76 Learning objectives 76 Role of qualitative research 76 Data analysis 79 Coding data 80 Gioia methodology 81 Manual content analysis 82 Social listening analysis 83 Using drawings in research 83 Using photographs in research 83 Guidelines 84 Pitch 84 Checklist 84 Conclusion 84 Review questions 85 Suggested activity 85 Web exercise 85 Multiple choice questions 85 References 86 Further reading 86 76
Contents 7 Quantitative business management research methodologies Introduction 88 Learning objectives 88 Surveys and questionnaire design 88 Analytics 89 Experiments 90 Bias in research studies 91 Social network analysis 92 Structural equation modelling 94 Cognitive mapping 95 Fuzzy set qualitative comparative analysis 97 Guidelines 97 Developing expertise 98 Pitch 98 Checklist 98 Conclusion 98 Review questions 98 Suggested activities 98 Web exercise 98 Multiple choice questions 99 References 99 Further reading 100 8 Bibliometrics and literature reviews in business management Introduction 101 Learning objectives 101 Systematic literature reviews 102 How to conduct a hterature review 104 Critical literature reviews 106 Meta analysis 107 Bibliometrics 107 Pitch 108 Guidelines 109 Developing expertise 109 Checklist 109 Conclusion 109 Review questions 109 Suggested activity 109 Web exercise 109 Multiple choice questions 110 References 110 Further reading 111 їх 88 101
x Contents 9 United Nations sustainable development goals and research engagement Introduction 113 Learning objectives 113 Sustainable development goals 113 No poverty 114 Zero hunger 115 Good health and wellbeing 116 Quality education 116 Gender equality 117 Clean water and sanitation 117 Affordable and clean energy 118 Decent work and economic growth 118 Industry, innovation and infrastructure 118 Reduced inequalities 119 Sustainable cities and communities 119 Responsible consumption and production 119 Climate action 120 Life below water 120 Life on land 121 Peacejustice and strong institutions 121 Partnerships for the goals 121 Checklist 121 Research engagement and impact 122 Engaging in impactful research 122 Academic entrepreneurship 123 Guidelines 123 Developing expertise 124 Pitch 124 Suggested activities 124 Web exercise 124 Conclusion 124 Review questions 124 Multiple choice questions 125 References 125 Further reading 126 10 Artificial intelligence and machine learning Introduction 127 Learning objectives 127 Origins of artificial intelligence 127 Digital transformation of research 129 113 127
Contents xî Artificial intelligence and human interaction 130 Types of digital technologies 131 Machine learning 131 Immersive technologies 132 Storytelling 133 Neurophysiological research methods 133 EEG and ERP 134 ßlRI 134 JNIRS 135 MEG 135 PET 135 SST 135 TMS 136 Biological research methods 136 Eye tracking 136 Facial expression 136 Skin conductance response 136 Heart rate 137 Guidelines 137 Developing expertise 137 Pitch 137 Checklist 138 Conclusion 138 Review questions 138 Suggested activity 138 Web exercise 138 Multiple choice questions 138 References 139 Further reading 140 Index 141 |
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| spellingShingle | Ratten, Vanessa Research Methodologies for Business Management Management (DE-588)4037278-9 gnd Methodologie (DE-588)4139716-2 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschung (DE-588)4017894-8 gnd |
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| title | Research Methodologies for Business Management |
| title_auth | Research Methodologies for Business Management |
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| title_full | Research Methodologies for Business Management Vanessa Ratten |
| title_fullStr | Research Methodologies for Business Management Vanessa Ratten |
| title_full_unstemmed | Research Methodologies for Business Management Vanessa Ratten |
| title_short | Research Methodologies for Business Management |
| title_sort | research methodologies for business management |
| topic | Management (DE-588)4037278-9 gnd Methodologie (DE-588)4139716-2 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschung (DE-588)4017894-8 gnd |
| topic_facet | Management Methodologie Betriebswirtschaftslehre Forschung Lehrbuch |
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