Marketing analytics: a machine learning approach
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Palm Bay, FL
Apple Academic Press
2023
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 350 Seiten Ilustrationen, Diagramme |
| ISBN: | 9781774910894 9781774910887 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text |
Contents Contributors. ix Abbreviations.xi Introduction. xiii Preface. xv 1. Introduction to Marketing Analytics. 1 A. Mansurali and P. Mary Jeyanthi 2. Statistics for Marketing. 23 P. V. Chandrika, Sandeep Kelkar, and Archana Arjun Ghatule 3. Evolution of Data Analytics.47 S. Radha Rammohan 4. Segmentation and Targeting Analysis. 63 S. Radha Rammohan 5. Important Marketing Metrics: A Snapshot. 85 K. Nagaraj an 6. Consumer Buying Behavior. 103 Ishpreet Kaur Saini 7. Understanding Consumer Behavior Using Market Basket Analysis. 125 B. Uma Maheswari and R. Sujatha 8. Neuromarketing Techniquesfor Consumer Analytics. 155 Siddique Kadavathe Peedikayil 9. New Product
Development.171 Lokesh Balasundaram 10. Natural Language Processing for Branding. 191 V. D. Krishnaveni
viii Contents 11. Forecasting Sales and Price. 223 P. V. Chandrika and Hema Doreswamy 12. Sales Prediction and Conversion. 243 R. Sujatha and B. Uma Maheswari 13. Role of Supply Chain Analytics in Marketing Analytics. 281 R. Vanathi, R. Swamynathan, and S. Thilagavathi 14. Web and Social Media Analytics. 303 Μ. Mallika Sankar, Fezeena Khadir, and P. Senthilmurugan 15. Marketing Analytics and Its Applications. 323 V. Harish Index. 339 |
| adam_txt |
Contents Contributors. ix Abbreviations.xi Introduction. xiii Preface. xv 1. Introduction to Marketing Analytics. 1 A. Mansurali and P. Mary Jeyanthi 2. Statistics for Marketing. 23 P. V. Chandrika, Sandeep Kelkar, and Archana Arjun Ghatule 3. Evolution of Data Analytics.47 S. Radha Rammohan 4. Segmentation and Targeting Analysis. 63 S. Radha Rammohan 5. Important Marketing Metrics: A Snapshot. 85 K. Nagaraj an 6. Consumer Buying Behavior. 103 Ishpreet Kaur Saini 7. Understanding Consumer Behavior Using Market Basket Analysis. 125 B. Uma Maheswari and R. Sujatha 8. Neuromarketing Techniquesfor Consumer Analytics. 155 Siddique Kadavathe Peedikayil 9. New Product
Development.171 Lokesh Balasundaram 10. Natural Language Processing for Branding. 191 V. D. Krishnaveni
viii Contents 11. Forecasting Sales and Price. 223 P. V. Chandrika and Hema Doreswamy 12. Sales Prediction and Conversion. 243 R. Sujatha and B. Uma Maheswari 13. Role of Supply Chain Analytics in Marketing Analytics. 281 R. Vanathi, R. Swamynathan, and S. Thilagavathi 14. Web and Social Media Analytics. 303 Μ. Mallika Sankar, Fezeena Khadir, and P. Senthilmurugan 15. Marketing Analytics and Its Applications. 323 V. Harish Index. 339 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| title | Marketing analytics a machine learning approach |
| title_auth | Marketing analytics a machine learning approach |
| title_exact_search | Marketing analytics a machine learning approach |
| title_exact_search_txtP | Marketing analytics a machine learning approach |
| title_full | Marketing analytics a machine learning approach edited by A. Mansurali, P. Mary Jeyanthi |
| title_fullStr | Marketing analytics a machine learning approach edited by A. Mansurali, P. Mary Jeyanthi |
| title_full_unstemmed | Marketing analytics a machine learning approach edited by A. Mansurali, P. Mary Jeyanthi |
| title_short | Marketing analytics |
| title_sort | marketing analytics a machine learning approach |
| title_sub | a machine learning approach |
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| topic_facet | Marketing Datenanalyse Maschinelles Lernen Aufsatzsammlung |
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