Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Routeldge Taylor & Francis Group
2023
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 326 pages Illustrationen |
| ISBN: | 9781032370767 9781032370774 |
Internformat
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Contents Acknowledgments Foreword Introduction: The Experience Imperative—Experience or Bust! ix xi 1 PART 1 Experience Analytics Essentials for Closing Blindspots and Connecting the Dots 9 1 What Ingredients Make for a Good Experience? 11 2 Where Are the Blindspots in the Traditional Digital Intelligence Ecosystem? 22 A Map of Digital Experience Analytics and Metrics 39 3 ЗА Experience Analysis 47 3B Automated Experience Insights 71 3 C Impact Quantification, Customer Insights, and Segmentation 87 4 Connect the Dots Between Experience and the Digital Intelligence Ecosystem 95
viii Contents PART II Solve Everyday Business Challenges Faster with Experience Analytics 5 Solve Common Challenges at the Top of the Funnel 105 107 5A Solve Marketing Acquisition Challenges 109 SB Solve Brand Marketing and Content Challenges 127 6 Solve Common Challenges at the Middle of the Funnel 145 6A Solve Ecommerce and Ebusiness Sales Challenges 146 6B Solve Visual Merchandising Challenges 168 7 Solve Common Challenges at the Bottom of the Funnel 180 7A Solve Customer feedback Management Challenges 181 7B Solve Operations, Triage, and Technical Performance Challenges 194 8 Solve Common Challenges at the Flip Side of the Funnel 215 8A Solve Customer Experience, Service, and Support Challenges 217 8B Solve Customer Marketing Challenges 230 9 Solve Challenges Across the Entire Customer Journey 246 9A Solve Product and UX/CX Challenges 247 9B Solve Conversion Rate Optimization and Analytics Challenges 266 PART III See Into the Future with Experience Analytics 289 10 Target and Personalize Marketing Experiences Based on Digital Body Language 291 11 Extend Experience Analytics to New Channels 305 Table of С-Suites and Case Studies Index 314 321 |
| adam_txt |
Contents Acknowledgments Foreword Introduction: The Experience Imperative—Experience or Bust! ix xi 1 PART 1 Experience Analytics Essentials for Closing Blindspots and Connecting the Dots 9 1 What Ingredients Make for a Good Experience? 11 2 Where Are the Blindspots in the Traditional Digital Intelligence Ecosystem? 22 A Map of Digital Experience Analytics and Metrics 39 3 ЗА Experience Analysis 47 3B Automated Experience Insights 71 3 C Impact Quantification, Customer Insights, and Segmentation 87 4 Connect the Dots Between Experience and the Digital Intelligence Ecosystem 95
viii Contents PART II Solve Everyday Business Challenges Faster with Experience Analytics 5 Solve Common Challenges at the Top of the Funnel 105 107 5A Solve Marketing Acquisition Challenges 109 SB Solve Brand Marketing and Content Challenges 127 6 Solve Common Challenges at the Middle of the Funnel 145 6A Solve Ecommerce and Ebusiness Sales Challenges 146 6B Solve Visual Merchandising Challenges 168 7 Solve Common Challenges at the Bottom of the Funnel 180 7A Solve Customer feedback Management Challenges 181 7B Solve Operations, Triage, and Technical Performance Challenges 194 8 Solve Common Challenges at the Flip Side of the Funnel 215 8A Solve Customer Experience, Service, and Support Challenges 217 8B Solve Customer Marketing Challenges 230 9 Solve Challenges Across the Entire Customer Journey 246 9A Solve Product and UX/CX Challenges 247 9B Solve Conversion Rate Optimization and Analytics Challenges 266 PART III See Into the Future with Experience Analytics 289 10 Target and Personalize Marketing Experiences Based on Digital Body Language 291 11 Extend Experience Analytics to New Channels 305 Table of С-Suites and Case Studies Index 314 321 |
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| author | Arikan, Akin 1969- |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T21:29:23Z |
| indexdate | 2024-10-30T09:02:29Z |
| institution | BVB |
| isbn | 9781032370767 9781032370774 |
| language | English |
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| spelling | Arikan, Akin 1969- Verfasser (DE-588)135637961 aut Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions Akin Arikan ; foreword by Thomas H. Davenport New York Routeldge Taylor & Francis Group 2023 XIII, 326 pages Illustrationen txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenforschung (DE-588)4418979-5 gnd rswk-swf Webdesign (DE-588)1041632088 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenforschung (DE-588)4418979-5 s Kundenorientierung (DE-588)4316837-1 s Webdesign (DE-588)1041632088 s Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-000-82898-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034073819&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Arikan, Akin 1969- Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions Online-Marketing (DE-588)7706419-7 gnd Kundenforschung (DE-588)4418979-5 gnd Webdesign (DE-588)1041632088 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4418979-5 (DE-588)1041632088 (DE-588)4316837-1 |
| title | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions |
| title_auth | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions |
| title_exact_search | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions |
| title_exact_search_txtP | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions |
| title_full | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions Akin Arikan ; foreword by Thomas H. Davenport |
| title_fullStr | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions Akin Arikan ; foreword by Thomas H. Davenport |
| title_full_unstemmed | Customer Experience Analytics How Customers Can Better Guide Your Web and App Design Decisions Akin Arikan ; foreword by Thomas H. Davenport |
| title_short | Customer Experience Analytics |
| title_sort | customer experience analytics how customers can better guide your web and app design decisions |
| title_sub | How Customers Can Better Guide Your Web and App Design Decisions |
| topic | Online-Marketing (DE-588)7706419-7 gnd Kundenforschung (DE-588)4418979-5 gnd Webdesign (DE-588)1041632088 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Online-Marketing Kundenforschung Webdesign Kundenorientierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034073819&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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