Verfügbarkeit: International marketing in times of sustainability and digitalization

International marketing in times of sustainability and digitalization:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Graf, Erika (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Berlin ; Boston De Gruyter [2023]
Schriftenreihe:	Business & Economics
Schlagworte:	Digitalisierung Marketing Nachhaltigkeit Internationales Marketing Online-Marketing Internationales Management Global Marketing Nachhaltigkeitsmarketing Digital Marketing Sustainable Marketing Digitalization in Marketing
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XX, 301 Seiten Illustrationen, Diagramme, Karten 24 cm x 17 cm
ISBN:	9783110772227

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS ACKNOWLEDGEMENTS - V ADVANCE PRAISE - VII ABOUT THE AUTHOR - IX PREFACE - XIX CHAPTER 1 SCOPE AND CHALLENGES OF INTERNATIONAL MARKETING - 1 INTRODUCTION - 1 GLOBALIZATION - MEANING AND DEVELOPMENT - 1 DEFINITION AND A SHORT HISTORY OF GLOBALIZATION - 1 DIMENSIONS OF GLOBALIZATION - 3 BENEFITS AND DRAWBACKS OF GLOBALIZATION - 4 DISTINGUISHING GLOBALIZATION FROM INTERNATIONALIZATION - 5 FROM SUSTAINABILITY TO CORPORATE SOCIAL RESPONSIBILITY - 6 DEVELOPMENT AND MEANING OF SUSTAINABILITY - 6 THE UN SUSTAINABLE DEVELOPMENT GOALS - 8 SUSTAINABLE DEVELOPMENT IN WORLD REGIONS - 11 SUSTAINABLE DEVELOPMENT IN EUROPE AND GERMANY - 13 CORPORATE SOCIAL RESPONSIBILITY - 13 THE DEVELOPMENT OF MARKETING AND INTERNATIONAL MARKETING - 14 MARKETING AND SUSTAINABLE MARKETING - 14 INTERNATIONAL MARKETING - 18 THE DILEMMA: STANDARDIZATION VERSUS ADAPTATION - 19 DIGITALIZATION IN INTERNATIONAL MARKETING - 20 CHAPTER 2 ASSESSMENT AND SELECTION OF INTERNATIONAL MARKETS - 25 INTRODUCTION - 25 THE DECISION OF A COMPANY TO INTERNATIONALIZE - 25 STRATEGIC CONSIDERATIONS - 25 FROM CORPORATE MISSION TO CORPORATE PURPOSE - 26 THE INTEGRATION-RESPONSIVENESS FRAMEWORK - 27 THE AAA FRAMEWORK - 28 MOTIVATIONS FOR INTERNATIONALIZATION - 29 DEVELOPMENT STAGES OF COUNTRIES - 32 MARKETING IN INDUSTRIALIZED, DEVELOPING AND EMERGING COUNTRIES - 33 THE ETHICAL AND SOCIAL RESPONSIBILITY OF MARKETING - 35 XII - CONTENTS TRUST IN BUSINESS ---- 36 COUNTRY ASSESSMENT AND SELECTION PROCESS ---- 38 SLEPTS ANALYSIS ---- 38 SCORING MODELS - 40 DIGITALIZATION AND DIGITAL COMPETITIVENESS OF COUNTRIES - 41 CHAPTER 3 CONSUMER BEHAVIOR IN INTERNATIONAL MARKETS - 43 INTRODUCTION ---- 43 INTERNATIONAL CONSUMER BEHAVIOR - 43 FACTORS INFLUENCING INTERNATIONAL CONSUMER BEHAVIOR - 43 MEASURING CULTURE-SPECIFIC BEHAVIOR ---- 45 UNIVERSAL AND CULTURE-SPECIFIC CONSUMPTION PATTERNS ---- 46 GLOBAL BRAND CHARACTERISTICS -----47 CONSUMER BEHAVIOR AND SUSTAINABILITY ---- 48 SUSTAINABLE CONSUMPTION AND PRODUCTION - 48 ADDICTIVE CONSUMPTION - 51 ATTITUDE-BEHAVIOR GAP ---- 52 LABELING AND NUDGING ----- 55 THE IMPACT OF CULTURE ON SUSTAINABILITY - 58 CONSUMER BEHAVIOR IN THE DIGITAL AGE - 59 DIGITAL BEHAVIOR AND CONSUMPTION - 59 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR - 61 THE DIGITAL DIVIDE ---- 62 CHAPTER 4 INTERNATIONAL MARKETING RESEARCH - 65 INTRODUCTION ---- 65 RESEARCHING INTERNATIONAL MARKETS ---- 65 NATURE AND TYPES OF MARKETING RESEARCH - 65 SOURCES AND USE OF SECONDARY DATA - 66 COLLECTING PRIMARY DATA ---- 70 CHALLENGES IN INTERNATIONAL MARKETING RESEARCH - 74 GLOBAL MARKETING RESEARCH INSTITUTIONS ---- 76 DIGITAL TRENDS IN MARKETING RESEARCH - 78 MARKETING INFORMATION SYSTEMS/DASHBOARDS ---- 78 RESEARCH USING THE INTERNET AND SOCIAL MEDIA ---- 78 BIG DATA, ERP AND CRM ---- 81 BLOCKCHAIN TECHNOLOGY ---- 82 DATA PROTECTION - 84 COLLECTING CUSTOMER DATA ONLINE - 84 INTERNATIONAL DATA PROTECTION ---- 85 CONTENTS - XIII CHAPTER 5 SEGMENTATION, TARGETING AND POSITIONING - 87 INTRODUCTION ---- 87 SEGMENTATION IN INTERNATIONAL MARKETING - 87 TARGETING - 92 TARGET GROUPS AND PERSONAS - 93 SEGMENTATION AND TARGETING WITH SOCIAL MEDIA - 94 GOOGLE ANALYTICS - 96 CURRENT ISSUES WITH SOCIAL MEDIA TARGETING - 100 DIFFERENTIATION - 104 POSITIONING - 105 SUSTAINABLE CONSUMERS - 107 TYPOLOGY OF CONSUMER AWARENESS IN RELATION TO SUSTAINABLE CONSUMPTION - 107 LOHAS ---- 109 COMPARING REASONS FOR PURCHASING SUSTAINABLE PRODUCTS IN SIX COUNTRIES - 110 CHAPTER 6 FOREIGN OPERATION MODES - 113 INTRODUCTION - 113 THE CHOICE OF ENTRY MODES - 113 STRATEGIC FIT AND MOTIVATION FOR INTERNATIONAL EXPANSION - 113 UPPSALA MODEL AND PSYCHIC DISTANCE - 114 THE OLI FRAMEWORK - 115 EXPORT - 117 LICENSING AND FRANCHISING - 123 LICENSING - 123 FRANCHISING ---- 124 JOINT VENTURES - 126 FOREIGN DIRECT INVESTMENT - 129 IMPACT OF OPERATION MODES ON SUSTAINABILITY - 131 FOREIGN OPERATION MODES IN THE DIGITAL AGE - 133 CHAPTER 7 INTERNATIONAL PRODUCT AND SERVICE DECISIONS - 137 INTRODUCTION - 137 INTERNATIONAL PRODUCT DECISIONS - 137 STANDARDIZATION VERSUS ADAPTATION - 137 PRODUCT DIMENSIONS - 139 STRATEGIC ALTERNATIVES FOR INTERNATIONAL PRODUCT PLANNING - 140 XIV - CONTENTS BRAND/PRODUCT PORTFOLIO - 143 PRODUCTS VERSUS BRANDS - 143 INTERNATIONAL BRAND/PRODUCT PORTFOLIOS - 143 COUNTRY-OF-ORIGIN EFFECT - 146 LEGAL ISSUES IN INTERNATIONAL BRANDING - 147 BLOCKCHAIN - COMBAT PRODUCT PIRACY AND MONITOR VALUE CHAINS - 149 INTERNATIONAL PRODUCT DEVELOPMENT - 150 THE NEW PRODUCT DEVELOPMENT PROCESS - 150 TIMING OF PRODUCT LAUNCH: SPRINKLER OR WATERFALL STRATEGY - 153 INTERNATIONAL PRODUCT LIFE CYCLE - 154 SUSTAINABLE PRODUCT DEVELOPMENT - 156 DESIGN FOCUSING ON EFFICIENCY, RECYCLABILITY, DURABILITY, DECOMPOSABILITY - 156 SUSTAINABLE USE OF MATERIALS - 158 SUSTAINABILITY LABELS - 159 PRODUCT USE VERSUS PRODUCT OWNERSHIP - 160 CHAPTER 8 INTERNATIONAL PRICING DECISIONS - 163 INTRODUCTION - 163 FACTORS INFLUENCING INTERNATIONAL PRICING - 163 THE SIGNIFICANCE OF PRICE DECISIONS IN INTERNATIONAL MARKETING - 163 INTERNAL FACTORS - 164 MARKET FACTORS - 165 ENVIRONMENTAL FACTORS - 167 MANAGERIAL ISSUES - 167 OVERVIEW ---- 167 TRANSFER PRICING - 167 FOREIGN EXCHANGE RATES - 168 PARALLEL IMPORTS AND GRAY MARKETS - 169 EXPORT PRICE ESCALATION - 170 TERMS OF PAYMENT - 171 TERMS OF DELIVERY - 172 COUNTERTRADE - 173 PRICING STRATEGIES - 175 EXTERNAL COSTS, TRUE COSTS AND VOLUNTARY CARBON OFFSETS - 176 PRICING IN THE DIGITAL ECONOMY - 178 CHAPTER 9 INTERNATIONAL DISTRIBUTION DECISIONS - 183 INTRODUCTION - 183 DISTRIBUTION IN INTERNATIONAL MARKETS - 183 CONTENTS - XV THE NATURE OF DISTRIBUTION - 183 FOOD RETAILING IN GERMANY - 184 FOOD RETAILING IN CHINA AND INDIA - 185 CUSTOMER CHARACTERISTICS AND COMPETITION - 187 CULTURE - 187 INTERNATIONAL RETAIL TYPES - 188 CHANNEL DESIGN - 193 MARKET COVERAGE - 194 DISTRIBUTION LEVELS AND CHANNELS - 195 CHANNEL FUNCTIONS - 197 CAPITAL, COST, CONTROL AND CONTINUITY - 198 CHANNEL MANAGEMENT - 199 SELECTING CHANNEL PARTNERS - 199 MOTIVATING CHANNEL PARTNERS - 199 CHANNEL CONTROL - 200 CHANNEL CONFLICT - 200 SUPPLY CHAIN AND LOGISTICS - 201 PHYSICAL DISTRIBUTION - 201 TRANSPORTATION MODES - 203 REVERSE LOGISTICS - 203 DIGITAL INNOVATION IN THE DISTRIBUTION AND RETAIL SECTOR - 204 DIGITAL INNOVATION IN RETAIL - 204 INTERNATIONAL M-COMMERCE AND S-COMMERCE - 208 CHAPTER 10 INTERNATIONAL COMMUNICATION DECISIONS - 209 INTRODUCTION - 209 INTERNATIONAL MARKETING COMMUNICATION - 209 FORMS OF MARKETING COMMUNICATION - 209 INTEGRATING MARKETING COMMUNICATION - 210 STANDARDIZING VERSUS ADAPTATION OF ADVERTISING - 211 THE DEVELOPMENT OF INTERNATIONAL ADVERTISING - 215 AD SPENDING WORLDWIDE - 215 THE PROCESS OF DEVELOPING ADVERTISING - 216 THE CUSTOMER JOURNEY - 219 INTERNATIONAL DIGITAL COMMUNICATION - 220 DIGITAL COMMUNICATION FORMS - 220 DIGITAL MEDIA TYPES - 221 DEVELOPMENTS IN DIGITAL MARKETING COMMUNICATION - 223 BENEFITS OF DIGITAL MARKETING COMMUNICATIONS - 223 LIMITATIONS OF DIGITAL MARKETING COMMUNICATION - 224 XVI - CONTENTS THE IMPACT OF LEGISLATION ---- 226 SOCIETAL, POLITICAL AND ECONOMIC RISKS OF SOCIAL NETWORKS - 228 DIGITAL MARKETS ACT ---- 229 COMMUNICATING SUSTAINABLE INITIATIVES - PROS AND CONS - 230 CHAPTER 11 INTERNATIONAL SALES MANAGEMENT - 233 INTRODUCTION ---- 233 PERSONAL SELLING AND SALES MANAGEMENT ---- 233 SELLING AS PERSONAL ENCOUNTER BETWEEN SELLER AND BUYER - 233 ORGANIZATIONAL BUYERS - 234 TEAM SELLING AND KEY ACCOUNT MANAGEMENT ---- 235 THE STRATEGIC/CONSULTATIVE SALES MODEL - 236 TRANSACTION-ORIENTED VERSUS CONSULTATIVE SELLING - 236 CONSULTATIVE STRATEGIC SELLING - 237 REQUIREMENTS FOR INTERNATIONAL KEY ACCOUNT MANAGERS ---- 238 THE NEGOTIATION PROCESS IN AN INTERNATIONAL CONTEXT -----239 SALES FORCE MANAGEMENT - 241 SALES FORCE AUTOMATION - 243 CURRENT TRENDS IN SALES MANAGEMENT - 245 TREND 1: INVESTING IN FUTURE GROWTH ---- 245 TREND 2: FINDING GROWTH IN MICROMARKETS ---- 245 TREND 3: CAPTURING VALUE FROM BIG DATA AND ADVANCED ANALYTICS - 246 TREND 4: OUTSOURCING THE SALES FUNCTION - 246 TREND 5: UNDERSTANDING SOCIAL SELLING ---- 246 TREND 6: COLLABORATING MORE CLOSELY WITH MARKETING - 246 TREND 7: ADOPTING AUTOMATION AND ARTIFICIAL INTELLIGENCE - 247 ETHICAL ISSUES - COMBAT BRIBERY ---- 247 CHAPTER 12 ORGANIZATION, LEADERSHIP AND CONTROL IN INTERNATIONAL MARKETING - 251 INTRODUCTION ---- 251 CLASSIC ORGANIZATIONAL STRUCTURES - 251 DEVELOPMENT OF ORGANIZATIONAL STRUCTURES - 251 EXPORT DEPARTMENT AND INTERNATIONAL DIVISION - 251 GEOGRAPHICAL ORGANIZATIONAL STRUCTURES - 252 FUNCTIONAL ORGANIZATIONAL STRUCTURES - 253 PRODUCT STRUCTURES ---- 254 MATRIX STRUCTURES ---- 255 ORGANIZATIONS WITH REGIONAL HEADQUARTERS - 256 RELATIONSHIPS AMONG SUBSIDIARIES AND BETWEEN THE HEADQUARTERS - 257 NEW ORGANIZATIONAL STRUCTURES -----258 CONTENTS - XVII TRANSNATIONAL AND NETWORK ORGANIZATIONS - 258 PROJECT ORGANIZATIONS AND TEMPORARY CROSS-/COUNTRY-FUNCTION PROJECT TEAMS -----260 AGILITY AND MARKETING - 261 LEADERSHIP - 262 DIVERSITY AND FEMALE LEADERSHIP - 262 LEADERSHIP FOR SUSTAINABILITY - 264 IMPLEMENTATION OF SUSTAINABILITY IN A COMPANY - 265 STAKEHOLDER MANAGEMENT - 267 PLANNING, CONTROLLING AND SUSTAINABILITY REPORTING - 267 PLANNING AND CONTROLLING INTERNATIONAL MARKETING - 267 MEASURING SUSTAINABILITY - 269 CSR REPORTING AND BENCHMARKING - 269 REFERENCES - 273 LIST OF FIGURES - 295 LIST OF TABLES - 297 INDEX -----299
adam_txt	CONTENTS ACKNOWLEDGEMENTS - V ADVANCE PRAISE - VII ABOUT THE AUTHOR - IX PREFACE - XIX CHAPTER 1 SCOPE AND CHALLENGES OF INTERNATIONAL MARKETING - 1 INTRODUCTION - 1 GLOBALIZATION - MEANING AND DEVELOPMENT - 1 DEFINITION AND A SHORT HISTORY OF GLOBALIZATION - 1 DIMENSIONS OF GLOBALIZATION - 3 BENEFITS AND DRAWBACKS OF GLOBALIZATION - 4 DISTINGUISHING GLOBALIZATION FROM INTERNATIONALIZATION - 5 FROM SUSTAINABILITY TO CORPORATE SOCIAL RESPONSIBILITY - 6 DEVELOPMENT AND MEANING OF SUSTAINABILITY - 6 THE UN SUSTAINABLE DEVELOPMENT GOALS - 8 SUSTAINABLE DEVELOPMENT IN WORLD REGIONS - 11 SUSTAINABLE DEVELOPMENT IN EUROPE AND GERMANY - 13 CORPORATE SOCIAL RESPONSIBILITY - 13 THE DEVELOPMENT OF MARKETING AND INTERNATIONAL MARKETING - 14 MARKETING AND SUSTAINABLE MARKETING - 14 INTERNATIONAL MARKETING - 18 THE DILEMMA: STANDARDIZATION VERSUS ADAPTATION - 19 DIGITALIZATION IN INTERNATIONAL MARKETING - 20 CHAPTER 2 ASSESSMENT AND SELECTION OF INTERNATIONAL MARKETS - 25 INTRODUCTION - 25 THE DECISION OF A COMPANY TO INTERNATIONALIZE - 25 STRATEGIC CONSIDERATIONS - 25 FROM CORPORATE MISSION TO CORPORATE PURPOSE - 26 THE INTEGRATION-RESPONSIVENESS FRAMEWORK - 27 THE AAA FRAMEWORK - 28 MOTIVATIONS FOR INTERNATIONALIZATION - 29 DEVELOPMENT STAGES OF COUNTRIES - 32 MARKETING IN INDUSTRIALIZED, DEVELOPING AND EMERGING COUNTRIES - 33 THE ETHICAL AND SOCIAL RESPONSIBILITY OF MARKETING - 35 XII - CONTENTS TRUST IN BUSINESS ---- 36 COUNTRY ASSESSMENT AND SELECTION PROCESS ---- 38 SLEPTS ANALYSIS ---- 38 SCORING MODELS - 40 DIGITALIZATION AND DIGITAL COMPETITIVENESS OF COUNTRIES - 41 CHAPTER 3 CONSUMER BEHAVIOR IN INTERNATIONAL MARKETS - 43 INTRODUCTION ---- 43 INTERNATIONAL CONSUMER BEHAVIOR - 43 FACTORS INFLUENCING INTERNATIONAL CONSUMER BEHAVIOR - 43 MEASURING CULTURE-SPECIFIC BEHAVIOR ---- 45 UNIVERSAL AND CULTURE-SPECIFIC CONSUMPTION PATTERNS ---- 46 GLOBAL BRAND CHARACTERISTICS -----47 CONSUMER BEHAVIOR AND SUSTAINABILITY ---- 48 SUSTAINABLE CONSUMPTION AND PRODUCTION - 48 ADDICTIVE CONSUMPTION - 51 ATTITUDE-BEHAVIOR GAP ---- 52 LABELING AND NUDGING ----- 55 THE IMPACT OF CULTURE ON SUSTAINABILITY - 58 CONSUMER BEHAVIOR IN THE DIGITAL AGE - 59 DIGITAL BEHAVIOR AND CONSUMPTION - 59 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR - 61 THE DIGITAL DIVIDE ---- 62 CHAPTER 4 INTERNATIONAL MARKETING RESEARCH - 65 INTRODUCTION ---- 65 RESEARCHING INTERNATIONAL MARKETS ---- 65 NATURE AND TYPES OF MARKETING RESEARCH - 65 SOURCES AND USE OF SECONDARY DATA - 66 COLLECTING PRIMARY DATA ---- 70 CHALLENGES IN INTERNATIONAL MARKETING RESEARCH - 74 GLOBAL MARKETING RESEARCH INSTITUTIONS ---- 76 DIGITAL TRENDS IN MARKETING RESEARCH - 78 MARKETING INFORMATION SYSTEMS/DASHBOARDS ---- 78 RESEARCH USING THE INTERNET AND SOCIAL MEDIA ---- 78 BIG DATA, ERP AND CRM ---- 81 BLOCKCHAIN TECHNOLOGY ---- 82 DATA PROTECTION - 84 COLLECTING CUSTOMER DATA ONLINE - 84 INTERNATIONAL DATA PROTECTION ---- 85 CONTENTS - XIII CHAPTER 5 SEGMENTATION, TARGETING AND POSITIONING - 87 INTRODUCTION ---- 87 SEGMENTATION IN INTERNATIONAL MARKETING - 87 TARGETING - 92 TARGET GROUPS AND PERSONAS - 93 SEGMENTATION AND TARGETING WITH SOCIAL MEDIA - 94 GOOGLE ANALYTICS - 96 CURRENT ISSUES WITH SOCIAL MEDIA TARGETING - 100 DIFFERENTIATION - 104 POSITIONING - 105 SUSTAINABLE CONSUMERS - 107 TYPOLOGY OF CONSUMER AWARENESS IN RELATION TO SUSTAINABLE CONSUMPTION - 107 LOHAS ---- 109 COMPARING REASONS FOR PURCHASING SUSTAINABLE PRODUCTS IN SIX COUNTRIES - 110 CHAPTER 6 FOREIGN OPERATION MODES - 113 INTRODUCTION - 113 THE CHOICE OF ENTRY MODES - 113 STRATEGIC FIT AND MOTIVATION FOR INTERNATIONAL EXPANSION - 113 UPPSALA MODEL AND PSYCHIC DISTANCE - 114 THE OLI FRAMEWORK - 115 EXPORT - 117 LICENSING AND FRANCHISING - 123 LICENSING - 123 FRANCHISING ---- 124 JOINT VENTURES - 126 FOREIGN DIRECT INVESTMENT - 129 IMPACT OF OPERATION MODES ON SUSTAINABILITY - 131 FOREIGN OPERATION MODES IN THE DIGITAL AGE - 133 CHAPTER 7 INTERNATIONAL PRODUCT AND SERVICE DECISIONS - 137 INTRODUCTION - 137 INTERNATIONAL PRODUCT DECISIONS - 137 STANDARDIZATION VERSUS ADAPTATION - 137 PRODUCT DIMENSIONS - 139 STRATEGIC ALTERNATIVES FOR INTERNATIONAL PRODUCT PLANNING - 140 XIV - CONTENTS BRAND/PRODUCT PORTFOLIO - 143 PRODUCTS VERSUS BRANDS - 143 INTERNATIONAL BRAND/PRODUCT PORTFOLIOS - 143 COUNTRY-OF-ORIGIN EFFECT - 146 LEGAL ISSUES IN INTERNATIONAL BRANDING - 147 BLOCKCHAIN - COMBAT PRODUCT PIRACY AND MONITOR VALUE CHAINS - 149 INTERNATIONAL PRODUCT DEVELOPMENT - 150 THE NEW PRODUCT DEVELOPMENT PROCESS - 150 TIMING OF PRODUCT LAUNCH: SPRINKLER OR WATERFALL STRATEGY - 153 INTERNATIONAL PRODUCT LIFE CYCLE - 154 SUSTAINABLE PRODUCT DEVELOPMENT - 156 DESIGN FOCUSING ON EFFICIENCY, RECYCLABILITY, DURABILITY, DECOMPOSABILITY - 156 SUSTAINABLE USE OF MATERIALS - 158 SUSTAINABILITY LABELS - 159 PRODUCT USE VERSUS PRODUCT OWNERSHIP - 160 CHAPTER 8 INTERNATIONAL PRICING DECISIONS - 163 INTRODUCTION - 163 FACTORS INFLUENCING INTERNATIONAL PRICING - 163 THE SIGNIFICANCE OF PRICE DECISIONS IN INTERNATIONAL MARKETING - 163 INTERNAL FACTORS - 164 MARKET FACTORS - 165 ENVIRONMENTAL FACTORS - 167 MANAGERIAL ISSUES - 167 OVERVIEW ---- 167 TRANSFER PRICING - 167 FOREIGN EXCHANGE RATES - 168 PARALLEL IMPORTS AND GRAY MARKETS - 169 EXPORT PRICE ESCALATION - 170 TERMS OF PAYMENT - 171 TERMS OF DELIVERY - 172 COUNTERTRADE - 173 PRICING STRATEGIES - 175 EXTERNAL COSTS, TRUE COSTS AND VOLUNTARY CARBON OFFSETS - 176 PRICING IN THE DIGITAL ECONOMY - 178 CHAPTER 9 INTERNATIONAL DISTRIBUTION DECISIONS - 183 INTRODUCTION - 183 DISTRIBUTION IN INTERNATIONAL MARKETS - 183 CONTENTS - XV THE NATURE OF DISTRIBUTION - 183 FOOD RETAILING IN GERMANY - 184 FOOD RETAILING IN CHINA AND INDIA - 185 CUSTOMER CHARACTERISTICS AND COMPETITION - 187 CULTURE - 187 INTERNATIONAL RETAIL TYPES - 188 CHANNEL DESIGN - 193 MARKET COVERAGE - 194 DISTRIBUTION LEVELS AND CHANNELS - 195 CHANNEL FUNCTIONS - 197 CAPITAL, COST, CONTROL AND CONTINUITY - 198 CHANNEL MANAGEMENT - 199 SELECTING CHANNEL PARTNERS - 199 MOTIVATING CHANNEL PARTNERS - 199 CHANNEL CONTROL - 200 CHANNEL CONFLICT - 200 SUPPLY CHAIN AND LOGISTICS - 201 PHYSICAL DISTRIBUTION - 201 TRANSPORTATION MODES - 203 REVERSE LOGISTICS - 203 DIGITAL INNOVATION IN THE DISTRIBUTION AND RETAIL SECTOR - 204 DIGITAL INNOVATION IN RETAIL - 204 INTERNATIONAL M-COMMERCE AND S-COMMERCE - 208 CHAPTER 10 INTERNATIONAL COMMUNICATION DECISIONS - 209 INTRODUCTION - 209 INTERNATIONAL MARKETING COMMUNICATION - 209 FORMS OF MARKETING COMMUNICATION - 209 INTEGRATING MARKETING COMMUNICATION - 210 STANDARDIZING VERSUS ADAPTATION OF ADVERTISING - 211 THE DEVELOPMENT OF INTERNATIONAL ADVERTISING - 215 AD SPENDING WORLDWIDE - 215 THE PROCESS OF DEVELOPING ADVERTISING - 216 THE CUSTOMER JOURNEY - 219 INTERNATIONAL DIGITAL COMMUNICATION - 220 DIGITAL COMMUNICATION FORMS - 220 DIGITAL MEDIA TYPES - 221 DEVELOPMENTS IN DIGITAL MARKETING COMMUNICATION - 223 BENEFITS OF DIGITAL MARKETING COMMUNICATIONS - 223 LIMITATIONS OF DIGITAL MARKETING COMMUNICATION - 224 XVI - CONTENTS THE IMPACT OF LEGISLATION ---- 226 SOCIETAL, POLITICAL AND ECONOMIC RISKS OF SOCIAL NETWORKS - 228 DIGITAL MARKETS ACT ---- 229 COMMUNICATING SUSTAINABLE INITIATIVES - PROS AND CONS - 230 CHAPTER 11 INTERNATIONAL SALES MANAGEMENT - 233 INTRODUCTION ---- 233 PERSONAL SELLING AND SALES MANAGEMENT ---- 233 SELLING AS PERSONAL ENCOUNTER BETWEEN SELLER AND BUYER - 233 ORGANIZATIONAL BUYERS - 234 TEAM SELLING AND KEY ACCOUNT MANAGEMENT ---- 235 THE STRATEGIC/CONSULTATIVE SALES MODEL - 236 TRANSACTION-ORIENTED VERSUS CONSULTATIVE SELLING - 236 CONSULTATIVE STRATEGIC SELLING - 237 REQUIREMENTS FOR INTERNATIONAL KEY ACCOUNT MANAGERS ---- 238 THE NEGOTIATION PROCESS IN AN INTERNATIONAL CONTEXT -----239 SALES FORCE MANAGEMENT - 241 SALES FORCE AUTOMATION - 243 CURRENT TRENDS IN SALES MANAGEMENT - 245 TREND 1: INVESTING IN FUTURE GROWTH ---- 245 TREND 2: FINDING GROWTH IN MICROMARKETS ---- 245 TREND 3: CAPTURING VALUE FROM BIG DATA AND ADVANCED ANALYTICS - 246 TREND 4: OUTSOURCING THE SALES FUNCTION - 246 TREND 5: UNDERSTANDING SOCIAL SELLING ---- 246 TREND 6: COLLABORATING MORE CLOSELY WITH MARKETING - 246 TREND 7: ADOPTING AUTOMATION AND ARTIFICIAL INTELLIGENCE - 247 ETHICAL ISSUES - COMBAT BRIBERY ---- 247 CHAPTER 12 ORGANIZATION, LEADERSHIP AND CONTROL IN INTERNATIONAL MARKETING - 251 INTRODUCTION ---- 251 CLASSIC ORGANIZATIONAL STRUCTURES - 251 DEVELOPMENT OF ORGANIZATIONAL STRUCTURES - 251 EXPORT DEPARTMENT AND INTERNATIONAL DIVISION - 251 GEOGRAPHICAL ORGANIZATIONAL STRUCTURES - 252 FUNCTIONAL ORGANIZATIONAL STRUCTURES - 253 PRODUCT STRUCTURES ---- 254 MATRIX STRUCTURES ---- 255 ORGANIZATIONS WITH REGIONAL HEADQUARTERS - 256 RELATIONSHIPS AMONG SUBSIDIARIES AND BETWEEN THE HEADQUARTERS - 257 NEW ORGANIZATIONAL STRUCTURES -----258 CONTENTS - XVII TRANSNATIONAL AND NETWORK ORGANIZATIONS - 258 PROJECT ORGANIZATIONS AND TEMPORARY CROSS-/COUNTRY-FUNCTION PROJECT TEAMS -----260 AGILITY AND MARKETING - 261 LEADERSHIP - 262 DIVERSITY AND FEMALE LEADERSHIP - 262 LEADERSHIP FOR SUSTAINABILITY - 264 IMPLEMENTATION OF SUSTAINABILITY IN A COMPANY - 265 STAKEHOLDER MANAGEMENT - 267 PLANNING, CONTROLLING AND SUSTAINABILITY REPORTING - 267 PLANNING AND CONTROLLING INTERNATIONAL MARKETING - 267 MEASURING SUSTAINABILITY - 269 CSR REPORTING AND BENCHMARKING - 269 REFERENCES - 273 LIST OF FIGURES - 295 LIST OF TABLES - 297 INDEX -----299
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id	DE-604.BV048805791
illustrated	Illustrated
index_date	2024-07-03T21:29:03Z
indexdate	2024-07-10T09:46:26Z
institution	BVB
institution_GND	(DE-588)10095502-2
isbn	9783110772227
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-034071837
oclc_num	1374570798
open_access_boolean
owner	DE-1102 DE-945 DE-92 DE-1029 DE-703 DE-1050
owner_facet	DE-1102 DE-945 DE-92 DE-1029 DE-703 DE-1050
physical	XX, 301 Seiten Illustrationen, Diagramme, Karten 24 cm x 17 cm
publishDate	2023
publishDateSearch	2023
publishDateSort	2023
publisher	De Gruyter
record_format	marc
series2	Business & Economics
spelling	Graf, Erika Verfasser (DE-588)1240245246 aut International marketing in times of sustainability and digitalization Erika Graf Berlin ; Boston De Gruyter [2023] © 2023 XX, 301 Seiten Illustrationen, Diagramme, Karten 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Business & Economics Digitalisierung (DE-588)4123065-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Global Marketing Nachhaltigkeitsmarketing Digital Marketing Sustainable Marketing Digitalization in Marketing Internationales Marketing (DE-588)4125431-4 s Nachhaltigkeit (DE-588)4326464-5 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s Internationales Management (DE-588)4114040-0 s Walter de Gruyter GmbH & Co. KG (DE-588)10095502-2 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-11-077231-9 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-077240-1 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034071837&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20221117 DE-101 https://d-nb.info/provenance/plan#vlb
spellingShingle	Graf, Erika International marketing in times of sustainability and digitalization Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Internationales Marketing (DE-588)4125431-4 gnd Online-Marketing (DE-588)7706419-7 gnd Internationales Management (DE-588)4114040-0 gnd
subject_GND	(DE-588)4123065-6 (DE-588)4037589-4 (DE-588)4326464-5 (DE-588)4125431-4 (DE-588)7706419-7 (DE-588)4114040-0
title	International marketing in times of sustainability and digitalization
title_auth	International marketing in times of sustainability and digitalization
title_exact_search	International marketing in times of sustainability and digitalization
title_exact_search_txtP	International marketing in times of sustainability and digitalization
title_full	International marketing in times of sustainability and digitalization Erika Graf
title_fullStr	International marketing in times of sustainability and digitalization Erika Graf
title_full_unstemmed	International marketing in times of sustainability and digitalization Erika Graf
title_short	International marketing in times of sustainability and digitalization
title_sort	international marketing in times of sustainability and digitalization
topic	Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Internationales Marketing (DE-588)4125431-4 gnd Online-Marketing (DE-588)7706419-7 gnd Internationales Management (DE-588)4114040-0 gnd
topic_facet	Digitalisierung Marketing Nachhaltigkeit Internationales Marketing Online-Marketing Internationales Management
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034071837&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT graferika internationalmarketingintimesofsustainabilityanddigitalization AT walterdegruytergmbhcokg internationalmarketingintimesofsustainabilityanddigitalization

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