Animation and Advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
©2020 |
| Online-Zugang: | FKWA1 |
| Beschreibung: | Bibliography -- 7 'A Very Flexible Medium -- The Ministry of Information and Animated Propaganda Films on the Home Front -- The MoI Films Division -- Halas and Batchelor -- Francis Rodker and the Shell Film Unit -- 'A Very Flexible Medium of Propaganda' -- Bibliography -- Part III Brands -- 8 Animation Across Borders: Schicht Fat Factory and Its Transmedia and Transnational Advertising Strategies -- The Multinational Market, the Mass Viewer, and 'Serial Advertising' -- The Mechanized Language of Advertising and the Magic of Animated Film -- Transformative Repetition and Instruction for the Advancement of Schicht Film Advertising -- Conclusion -- Bibliography -- 9 Just Do It, Impossible Is Nothing: Animation and Sports Commercials -- Calling Forth -- Alluring Plays, Animated Anarchy -- Three Circles of Influence -- Physical Activity as Art -- Bibliography -- 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutic |
| Beschreibung: | 1 online resource (340 pages) |
| ISBN: | 9783030279394 |
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| 100 | 1 | |a Cook, Malcolm |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Animation and Advertising |
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| 264 | 1 | |c ©2020 | |
| 300 | |a 1 online resource (340 pages) | ||
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| 500 | |a Bibliography -- 7 'A Very Flexible Medium -- The Ministry of Information and Animated Propaganda Films on the Home Front -- The MoI Films Division -- Halas and Batchelor -- Francis Rodker and the Shell Film Unit -- 'A Very Flexible Medium of Propaganda' -- Bibliography -- Part III Brands -- 8 Animation Across Borders: Schicht Fat Factory and Its Transmedia and Transnational Advertising Strategies -- The Multinational Market, the Mass Viewer, and 'Serial Advertising' -- The Mechanized Language of Advertising and the Magic of Animated Film -- Transformative Repetition and Instruction for the Advancement of Schicht Film Advertising -- Conclusion -- Bibliography -- 9 Just Do It, Impossible Is Nothing: Animation and Sports Commercials -- Calling Forth -- Alluring Plays, Animated Anarchy -- Three Circles of Influence -- Physical Activity as Art -- Bibliography -- 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutic | ||
| 505 | 0 | |a Intro -- Acknowledgements -- Praise for Animation and Advertising -- Contents -- Notes on Contributors -- List of Figures -- 1 Introduction to Animation and Advertising -- The Importance of Advertising to Animation -- The Importance of Animation to Advertising -- Defining Advertising -- Key Issues -- Rational Communication and Emotional Appeal -- The (In)visibility of Animated Advertising -- The Commodity Object and the Animated Spokescharacter -- Intersections of Gender, Race and Nation -- Structure and Organisation -- Revisionist Histories -- Intermediality -- Brands -- Television -- Digital and Contemporary -- Bibliography -- Part I Revisionist Histories -- 2 George Pal's 'Cavalcade of Colours, Music and Dolls -- 1930s Advertising Films in Transnational Contexts -- Introduction -- Entertainment and Advertising -- Advertising Films in Transnational Contexts -- Experimenting with Materials and Innovative Technology -- Philips Company Advertising -- Advertising M | |
| 505 | 0 | |a Self-Funding -- Organisational Authority -- Communality -- Conclusions -- Bibliography -- Part V Digital and Contemporary -- 14 Promoting Computer Graphics Researc -- The Tech Demos of SIGGRAPH -- Conclusion -- Bibliography -- 15 'Movin' to a Different Beat': Commercial Pixar and the Simulated Ordinary -- Introduction -- Before the Buzz -- From the Wonder Years to the Ordinary -- Conclusion -- Bibliography -- 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents -- Bibliography -- Index of Film Titles -- Subject Index | |
| 700 | 1 | |a Thompson, Kirsten Moana |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034670402 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/filmuniversitaet/detail.action?docID=6000733 |x Aggregator |3 Volltext |l FKWA1 | |
Datensatz im Suchindex
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| author | Cook, Malcolm |
| author_facet | Cook, Malcolm |
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| building | Verbundindex |
| bvnumber | BV048726221 |
| contents | Intro -- Acknowledgements -- Praise for Animation and Advertising -- Contents -- Notes on Contributors -- List of Figures -- 1 Introduction to Animation and Advertising -- The Importance of Advertising to Animation -- The Importance of Animation to Advertising -- Defining Advertising -- Key Issues -- Rational Communication and Emotional Appeal -- The (In)visibility of Animated Advertising -- The Commodity Object and the Animated Spokescharacter -- Intersections of Gender, Race and Nation -- Structure and Organisation -- Revisionist Histories -- Intermediality -- Brands -- Television -- Digital and Contemporary -- Bibliography -- Part I Revisionist Histories -- 2 George Pal's 'Cavalcade of Colours, Music and Dolls -- 1930s Advertising Films in Transnational Contexts -- Introduction -- Entertainment and Advertising -- Advertising Films in Transnational Contexts -- Experimenting with Materials and Innovative Technology -- Philips Company Advertising -- Advertising M Self-Funding -- Organisational Authority -- Communality -- Conclusions -- Bibliography -- Part V Digital and Contemporary -- 14 Promoting Computer Graphics Researc -- The Tech Demos of SIGGRAPH -- Conclusion -- Bibliography -- 15 'Movin' to a Different Beat': Commercial Pixar and the Simulated Ordinary -- Introduction -- Before the Buzz -- From the Wonder Years to the Ordinary -- Conclusion -- Bibliography -- 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents -- Bibliography -- Index of Film Titles -- Subject Index |
| ctrlnum | (DE-599)BVBBV048726221 |
| format | Electronic eBook |
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| id | DE-604.BV048726221 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:57:09Z |
| indexdate | 2024-07-10T10:04:23Z |
| institution | BVB |
| isbn | 9783030279394 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034670402 |
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| owner | DE-Po75 |
| owner_facet | DE-Po75 |
| physical | 1 online resource (340 pages) |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer International Publishing AG |
| record_format | marc |
| spelling | Cook, Malcolm Verfasser aut Animation and Advertising Cham Springer International Publishing AG 2020 ©2020 1 online resource (340 pages) txt rdacontent c rdamedia cr rdacarrier Bibliography -- 7 'A Very Flexible Medium -- The Ministry of Information and Animated Propaganda Films on the Home Front -- The MoI Films Division -- Halas and Batchelor -- Francis Rodker and the Shell Film Unit -- 'A Very Flexible Medium of Propaganda' -- Bibliography -- Part III Brands -- 8 Animation Across Borders: Schicht Fat Factory and Its Transmedia and Transnational Advertising Strategies -- The Multinational Market, the Mass Viewer, and 'Serial Advertising' -- The Mechanized Language of Advertising and the Magic of Animated Film -- Transformative Repetition and Instruction for the Advancement of Schicht Film Advertising -- Conclusion -- Bibliography -- 9 Just Do It, Impossible Is Nothing: Animation and Sports Commercials -- Calling Forth -- Alluring Plays, Animated Anarchy -- Three Circles of Influence -- Physical Activity as Art -- Bibliography -- 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutic Intro -- Acknowledgements -- Praise for Animation and Advertising -- Contents -- Notes on Contributors -- List of Figures -- 1 Introduction to Animation and Advertising -- The Importance of Advertising to Animation -- The Importance of Animation to Advertising -- Defining Advertising -- Key Issues -- Rational Communication and Emotional Appeal -- The (In)visibility of Animated Advertising -- The Commodity Object and the Animated Spokescharacter -- Intersections of Gender, Race and Nation -- Structure and Organisation -- Revisionist Histories -- Intermediality -- Brands -- Television -- Digital and Contemporary -- Bibliography -- Part I Revisionist Histories -- 2 George Pal's 'Cavalcade of Colours, Music and Dolls -- 1930s Advertising Films in Transnational Contexts -- Introduction -- Entertainment and Advertising -- Advertising Films in Transnational Contexts -- Experimenting with Materials and Innovative Technology -- Philips Company Advertising -- Advertising M Self-Funding -- Organisational Authority -- Communality -- Conclusions -- Bibliography -- Part V Digital and Contemporary -- 14 Promoting Computer Graphics Researc -- The Tech Demos of SIGGRAPH -- Conclusion -- Bibliography -- 15 'Movin' to a Different Beat': Commercial Pixar and the Simulated Ordinary -- Introduction -- Before the Buzz -- From the Wonder Years to the Ordinary -- Conclusion -- Bibliography -- 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents -- Bibliography -- Index of Film Titles -- Subject Index Thompson, Kirsten Moana Sonstige oth |
| spellingShingle | Cook, Malcolm Animation and Advertising Intro -- Acknowledgements -- Praise for Animation and Advertising -- Contents -- Notes on Contributors -- List of Figures -- 1 Introduction to Animation and Advertising -- The Importance of Advertising to Animation -- The Importance of Animation to Advertising -- Defining Advertising -- Key Issues -- Rational Communication and Emotional Appeal -- The (In)visibility of Animated Advertising -- The Commodity Object and the Animated Spokescharacter -- Intersections of Gender, Race and Nation -- Structure and Organisation -- Revisionist Histories -- Intermediality -- Brands -- Television -- Digital and Contemporary -- Bibliography -- Part I Revisionist Histories -- 2 George Pal's 'Cavalcade of Colours, Music and Dolls -- 1930s Advertising Films in Transnational Contexts -- Introduction -- Entertainment and Advertising -- Advertising Films in Transnational Contexts -- Experimenting with Materials and Innovative Technology -- Philips Company Advertising -- Advertising M Self-Funding -- Organisational Authority -- Communality -- Conclusions -- Bibliography -- Part V Digital and Contemporary -- 14 Promoting Computer Graphics Researc -- The Tech Demos of SIGGRAPH -- Conclusion -- Bibliography -- 15 'Movin' to a Different Beat': Commercial Pixar and the Simulated Ordinary -- Introduction -- Before the Buzz -- From the Wonder Years to the Ordinary -- Conclusion -- Bibliography -- 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents -- Bibliography -- Index of Film Titles -- Subject Index |
| title | Animation and Advertising |
| title_auth | Animation and Advertising |
| title_exact_search | Animation and Advertising |
| title_exact_search_txtP | Animation and Advertising |
| title_full | Animation and Advertising |
| title_fullStr | Animation and Advertising |
| title_full_unstemmed | Animation and Advertising |
| title_short | Animation and Advertising |
| title_sort | animation and advertising |
| work_keys_str_mv | AT cookmalcolm animationandadvertising AT thompsonkirstenmoana animationandadvertising |