Negotiating a community space in the state media: the development of cable television in China ; a case study of a community cable TV station in Tianjin

The spread of cable television in the 1990s has seriously challenged the historically rooted place of Chinese mass media as an organ of the state propaganda machine. One of the more acute features in the cable development was the establishment of cable stations run largely by communal work units kno...

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1. Verfasser: Wu, Mei (VerfasserIn)
Format: Abschlussarbeit Elektronisch E-Book
Sprache:English
Veröffentlicht: 1998
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Zusammenfassung:The spread of cable television in the 1990s has seriously challenged the historically rooted place of Chinese mass media as an organ of the state propaganda machine. One of the more acute features in the cable development was the establishment of cable stations run largely by communal work units known as "'danwei'" in Chinese. This thesis probes the "micro locale" of a Chinese ' danwei' community and investigates how the communist propaganda is distilled at the grass-roots level and, furthermore, how the indigenous resistance and defiance against the central domination are negotiated and translated into community-based cable television. It seeks to illuminate the nature of the media development in reform-era China from the perspective of community media--or 'danwei' media, as the most appropriate term and, consequently, map out the changing patterns of control, contestation and conciliation between the twin actors of community media and state propaganda. Chinese 'danwei' communities have constituted a basicunit of the social organization of communist China and occupied a prima position in the communist establishment of mass media. It is in the ultimate interests of the state to control media undertakings at the grass-roots in order to dominate the local space of communication and entertainment with the official language and ideology. However, this objective of absolute control on the part of the central government becomes definitely impossible, particularly in the age of economic reform of the 1990s, when the once omnipotent power of the Party-state has withered away remarkably in terms of permeating the daily life of the 'danwei' communities.
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