Online, onscreen: motion picture promotion via the Internet
The film distribution industry has, in recent decades, adapted new technologies to fit its promotional practices, largely using traditional strategies to control the promotional potential of media such as television and video. The Internet is the latest technology to offer promotional potential to t...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
2001
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The film distribution industry has, in recent decades, adapted new technologies to fit its promotional practices, largely using traditional strategies to control the promotional potential of media such as television and video. The Internet is the latest technology to offer promotional potential to the film industry, as recognized by the case of the film, 'The Blair Witch Project '. The novelty of this film's Internet-based promotion led to characterizations of the Internet as an important means of film promotion. The Internet, however, poses new challenges to the film industry, as it resists adaptation for traditional promotional purposes. Its interactivity facilitates fan participation exceeding the limited interactivity of established media. Drawing upon a variety of sources, including academic studies, personal interviews and Internet websites, this thesis argues that the Internet must be approached differently than traditional promotional media, insofar as the Internet functions in ways that subvert traditional forms of film industry control. |
| Beschreibung: | 182 S. |
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| spelling | Johnson, Mary Paulette Adeline Verfasser aut Online, onscreen motion picture promotion via the Internet Mary Paulette Adeline Johnson 2001 182 S. txt rdacontent c rdamedia cr rdacarrier Ottawa, Ontario, Carleton Univ., Film Studies, Master of Arts, 2001 The film distribution industry has, in recent decades, adapted new technologies to fit its promotional practices, largely using traditional strategies to control the promotional potential of media such as television and video. The Internet is the latest technology to offer promotional potential to the film industry, as recognized by the case of the film, 'The Blair Witch Project '. The novelty of this film's Internet-based promotion led to characterizations of the Internet as an important means of film promotion. The Internet, however, poses new challenges to the film industry, as it resists adaptation for traditional promotional purposes. Its interactivity facilitates fan participation exceeding the limited interactivity of established media. Drawing upon a variety of sources, including academic studies, personal interviews and Internet websites, this thesis argues that the Internet must be approached differently than traditional promotional media, insofar as the Internet functions in ways that subvert traditional forms of film industry control. (DE-588)4113937-9 Hochschulschrift gnd-content http://amicus.nlc-bnc.ca/s4-bin/Main/ItemDisplay?l=0&l_ef_l=-1&id=531775.1323410&v=1&lvl=1&coll=18&rt=1&itm=27304671&rsn=S_WWWtaaVJcvUn&all=1&dt=AW+%7Cjohnson,%7C+AND+%7CMary%7C&spi=-&rp=1&vo=1 Volltext |
| spellingShingle | Johnson, Mary Paulette Adeline Online, onscreen motion picture promotion via the Internet |
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| title | Online, onscreen motion picture promotion via the Internet |
| title_auth | Online, onscreen motion picture promotion via the Internet |
| title_exact_search | Online, onscreen motion picture promotion via the Internet |
| title_exact_search_txtP | Online, onscreen motion picture promotion via the Internet |
| title_full | Online, onscreen motion picture promotion via the Internet Mary Paulette Adeline Johnson |
| title_fullStr | Online, onscreen motion picture promotion via the Internet Mary Paulette Adeline Johnson |
| title_full_unstemmed | Online, onscreen motion picture promotion via the Internet Mary Paulette Adeline Johnson |
| title_short | Online, onscreen |
| title_sort | online onscreen motion picture promotion via the internet |
| title_sub | motion picture promotion via the Internet |
| topic_facet | Hochschulschrift |
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