Digital Value Creation in German SMEs: a return-on-investment perspective
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Leipzig
2022
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | 95 Seiten |
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Datensatz im Suchindex
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| adam_text | List of Tables................................................................ Ill List of Figures.................................................................................................................... IV Table of Abbreviations......................................................................................................V 1 2 3 Introduction.................................................................................................................. 7 1.1 Motivation and Research Objectives.....................................................................7 1.2 Summary of Research Papers............................................................................ 12 1.3 Presentation and Publication Status of Research Papers................................ 17 1.4 References............................................................................................................19 Returns on Digitisation in SMEs - A Systematic Literature Review................ 23 Measuring the Success of Digital Transformation in German SMEs............... 24 3.1 Introduction........................................................................................................... 25 3.2 Theoretical Background....................................................................................... 26 3.2.1 Digitisation, Digitai Transformation, and a Digital Strategy in SMEs...... 26 3.2.2 Measuring the ROI of Digital Technology Usage......................................28 3.3 3.3.1 Case Study
Design...................................................................................... 30 3.3.2 Data Collection and Analysis...................................................................... 32 3.4 5 Findings............................................................................................................... 34 3.4.1 Digital Value Creation.................................................................................. 34 3.4.2 Return on Investment.................................................................................. 38 3.4.3 Barriers and Resistance to Digitisation..................................................... 42 3.5 Discussion........................................................................................................... 43 3.6 Conclusion........................................................................................................... 45 3.6.1 Theoretical and Managerial Implications................................................... 46 3.6.2 Limitations and Further Research............................................................. 47 3.7 4 Research Methodology....................................................................................... 30 References......................................................................................................... 49 Digital Value Creation in German SMEs - A Return-on-Investment Analysis 53 Measuring Digitization in SMEs: A Digital ROI Model........................................ 54 5.1
Introduction.......................................................................................................... 55 5.2 Theoretical Background...................................................................................... 57 5.2.1 Digital Value Creation.................................................................................. 57 5.2.2 Measuring the ROI of Digital Technologies............................................... 57
5.2.3 5.3 Research Methodology........................................................................................ 60 5.3.1 Research Approach...................................................................................... 60 5.3.2 Sampling and Data Collection...................................................................... 61 5.3.3 Data Analysis................................................................................................. 63 5.4 Design and Artefact Development..................................................................... 63 5.5 Demonstrating the Toolkit.................................................................................... 68 5.6 Evaluating the Artefact.......................................................................................... 72 5.7 Conclusions........................................................................................................... 75 5.7.1 Theoretical Implications................................................................................ 75 5.7.2 Managerial Implications................................................................................ 76 5.7.3 Limitations and Further Research................................................................ 77 5.8 6 Problem Definition......................................................................................... 59 References............................................................................................................ 78
Conclusion.................................................................................................................. 82 6.1 Theoretical Contribution....................................................................................... 83 6.2 Practical Contribution............................................................................................ 87 6.3 Limitations and Further Research....................................................................... 90 6.4 References............................................................................................................ 93
This publication-based dissertation contains research on digital value creation in German SMEs described in six chapters. The first chapter introduces digital value creation in SMEs and sum marises the four research papers comprising this dissertation. The second chapter is a structu red literature review analyzing the return and benefits of digital solutions in SMEs. The analy sis reveals several verified added values classified in financial and strategic digital benefits. The third chapter is a multiple case study that investigates the digital transformation of German SMEs in-depth to examine the usage of digitization and measurements of the added value and return. This empirical research paper, based on six case studies, provides a rich overview of ad ded values, benefits, and ways SMEs can use of a variety of return on investment (ROD opportu nities. The fourth chapter is a research paper that empirically analyses how SME managers are adding value and achieving a measurable ROI using specific cutting-edge technologies. Based on 48 in-depth expert interviews, a set of 57 ROIs in multiple digital use cases are found, em phasizing the need to implement digital solutions, offering robust guidelines to support SMEs with their digitization strategy and helping to measure the concrete value of digital projects. The fifth chapter is a Design Science Research study building and evaluating an easy-to-use toolkit for a digital ROI analysis. Based on a design-oriented method with collaborative and iterative development, this research paper identifies helpful parameters and
KPIs. It translates these into a transparent measurement model for practitioners evaluated in a real-life context. The sixth chapter summarizes the contributions of this dissertation for research and practices, as well as its limitations and potential avenues for further research.
|
| adam_txt |
List of Tables. Ill List of Figures. IV Table of Abbreviations.V 1 2 3 Introduction. 7 1.1 Motivation and Research Objectives.7 1.2 Summary of Research Papers. 12 1.3 Presentation and Publication Status of Research Papers. 17 1.4 References.19 Returns on Digitisation in SMEs - A Systematic Literature Review. 23 Measuring the Success of Digital Transformation in German SMEs. 24 3.1 Introduction. 25 3.2 Theoretical Background. 26 3.2.1 Digitisation, Digitai Transformation, and a Digital Strategy in SMEs. 26 3.2.2 Measuring the ROI of Digital Technology Usage.28 3.3 3.3.1 Case Study
Design. 30 3.3.2 Data Collection and Analysis. 32 3.4 5 Findings. 34 3.4.1 Digital Value Creation. 34 3.4.2 Return on Investment. 38 3.4.3 Barriers and Resistance to Digitisation. 42 3.5 Discussion. 43 3.6 Conclusion. 45 3.6.1 Theoretical and Managerial Implications. 46 3.6.2 Limitations and Further Research. 47 3.7 4 Research Methodology. 30 References. 49 Digital Value Creation in German SMEs - A Return-on-Investment Analysis 53 Measuring Digitization in SMEs: A Digital ROI Model. 54 5.1
Introduction. 55 5.2 Theoretical Background. 57 5.2.1 Digital Value Creation. 57 5.2.2 Measuring the ROI of Digital Technologies. 57
5.2.3 5.3 Research Methodology. 60 5.3.1 Research Approach. 60 5.3.2 Sampling and Data Collection. 61 5.3.3 Data Analysis. 63 5.4 Design and Artefact Development. 63 5.5 Demonstrating the Toolkit. 68 5.6 Evaluating the Artefact. 72 5.7 Conclusions. 75 5.7.1 Theoretical Implications. 75 5.7.2 Managerial Implications. 76 5.7.3 Limitations and Further Research. 77 5.8 6 Problem Definition. 59 References. 78
Conclusion. 82 6.1 Theoretical Contribution. 83 6.2 Practical Contribution. 87 6.3 Limitations and Further Research. 90 6.4 References. 93
This publication-based dissertation contains research on digital value creation in German SMEs described in six chapters. The first chapter introduces digital value creation in SMEs and sum marises the four research papers comprising this dissertation. The second chapter is a structu red literature review analyzing the return and benefits of digital solutions in SMEs. The analy sis reveals several verified added values classified in financial and strategic digital benefits. The third chapter is a multiple case study that investigates the digital transformation of German SMEs in-depth to examine the usage of digitization and measurements of the added value and return. This empirical research paper, based on six case studies, provides a rich overview of ad ded values, benefits, and ways SMEs can use of a variety of return on investment (ROD opportu nities. The fourth chapter is a research paper that empirically analyses how SME managers are adding value and achieving a measurable ROI using specific cutting-edge technologies. Based on 48 in-depth expert interviews, a set of 57 ROIs in multiple digital use cases are found, em phasizing the need to implement digital solutions, offering robust guidelines to support SMEs with their digitization strategy and helping to measure the concrete value of digital projects. The fifth chapter is a Design Science Research study building and evaluating an easy-to-use toolkit for a digital ROI analysis. Based on a design-oriented method with collaborative and iterative development, this research paper identifies helpful parameters and
KPIs. It translates these into a transparent measurement model for practitioners evaluated in a real-life context. The sixth chapter summarizes the contributions of this dissertation for research and practices, as well as its limitations and potential avenues for further research. |
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| spelling | Pfister, Paul Verfasser (DE-588)1299380190 aut Digital Value Creation in German SMEs a return-on-investment perspective submitted by Paul Pfister Leipzig 2022 95 Seiten txt rdacontent n rdamedia nc rdacarrier Dissertation HHL Leipzig Graduate School of Managment 2022 Digitalisierung (DE-588)4123065-6 gnd rswk-swf Wertschöpfung (DE-588)4065685-8 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Wertschöpfung (DE-588)4065685-8 s Klein- und Mittelbetrieb (DE-588)4031031-0 s Digitalisierung (DE-588)4123065-6 s Deutschland (DE-588)4011882-4 g DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034056301&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034056301&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Pfister, Paul Digital Value Creation in German SMEs a return-on-investment perspective Digitalisierung (DE-588)4123065-6 gnd Wertschöpfung (DE-588)4065685-8 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
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| title | Digital Value Creation in German SMEs a return-on-investment perspective |
| title_auth | Digital Value Creation in German SMEs a return-on-investment perspective |
| title_exact_search | Digital Value Creation in German SMEs a return-on-investment perspective |
| title_exact_search_txtP | Digital Value Creation in German SMEs a return-on-investment perspective |
| title_full | Digital Value Creation in German SMEs a return-on-investment perspective submitted by Paul Pfister |
| title_fullStr | Digital Value Creation in German SMEs a return-on-investment perspective submitted by Paul Pfister |
| title_full_unstemmed | Digital Value Creation in German SMEs a return-on-investment perspective submitted by Paul Pfister |
| title_short | Digital Value Creation in German SMEs |
| title_sort | digital value creation in german smes a return on investment perspective |
| title_sub | a return-on-investment perspective |
| topic | Digitalisierung (DE-588)4123065-6 gnd Wertschöpfung (DE-588)4065685-8 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| topic_facet | Digitalisierung Wertschöpfung Klein- und Mittelbetrieb Deutschland Hochschulschrift |
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