Sport consumer behaviour: marketing strategies
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiv, 338 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367552435 9780367552411 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | CONTENTS List of figures List of tables Contributor biography Preface va ix x¡ ха PARTI The sport consumer marketplace 1 Introduction to sport consumer behaviour 2 The sport product and empirical generalizations 3 Sport consumer research and segmentation 4 Sport consumer brand management 1 3 19 49 72 PART 2 Sport consumers as decision-makers 91 Sport consumer decision-making 93 5 б A psychological model of sport consumption and decisions 113 PART3 Sport consumers as individuals 131 7 Sport consumer motivation 133 8 Sport consumer involvement 157 9 Constraints in sport engagement 178
vi Contents 10 Sport consumer attitudes 204 11 Sport team identification 229 12 Perceptions of service quality and customer satisfaction 246 13 Personality and sport consumers 271 PART 4 Sport consumers in their social world 291 14 Influence of the social-cultural environment 293 15 Technology and sport consumer experiences 311 Index 327
|
| adam_txt |
CONTENTS List of figures List of tables Contributor biography Preface va ix x¡ ха PARTI The sport consumer marketplace 1 Introduction to sport consumer behaviour 2 The sport product and empirical generalizations 3 Sport consumer research and segmentation 4 Sport consumer brand management 1 3 19 49 72 PART 2 Sport consumers as decision-makers 91 Sport consumer decision-making 93 5 б A psychological model of sport consumption and decisions 113 PART3 Sport consumers as individuals 131 7 Sport consumer motivation 133 8 Sport consumer involvement 157 9 Constraints in sport engagement 178
vi Contents 10 Sport consumer attitudes 204 11 Sport team identification 229 12 Perceptions of service quality and customer satisfaction 246 13 Personality and sport consumers 271 PART 4 Sport consumers in their social world 291 14 Influence of the social-cultural environment 293 15 Technology and sport consumer experiences 311 Index 327 |
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| author | Funk, Daniel C. 1964- Alexandris, Kostas McDonald, Heath |
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| author_facet | Funk, Daniel C. 1964- Alexandris, Kostas McDonald, Heath |
| author_role | aut aut aut |
| author_sort | Funk, Daniel C. 1964- |
| author_variant | d c f dc dcf k a ka h m hm |
| building | Verbundindex |
| bvnumber | BV048681286 |
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| ctrlnum | (OCoLC)1370407880 (DE-599)BVBBV048681286 |
| discipline | Sport Wirtschaftswissenschaften |
| discipline_str_mv | Sport Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T21:25:26Z |
| indexdate | 2024-07-10T09:45:56Z |
| institution | BVB |
| isbn | 9780367552435 9780367552411 |
| language | English |
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| physical | xiv, 338 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
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| publisher | Routledge |
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| spelling | Funk, Daniel C. 1964- Verfasser (DE-588)1059471736 aut Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris, and Heath McDonald 2nd edition London ; New York Routledge 2023 xiv, 338 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sport (DE-588)4056366-2 s Marketingstrategie (DE-588)4120697-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Alexandris, Kostas Verfasser (DE-588)1274378133 aut McDonald, Heath Verfasser (DE-588)140844457 aut Erscheint auch als Onlineausgabe 978-1-003-09253-7 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034055647&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Funk, Daniel C. 1964- Alexandris, Kostas McDonald, Heath Sport consumer behaviour marketing strategies Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4056366-2 |
| title | Sport consumer behaviour marketing strategies |
| title_auth | Sport consumer behaviour marketing strategies |
| title_exact_search | Sport consumer behaviour marketing strategies |
| title_exact_search_txtP | Sport consumer behaviour marketing strategies |
| title_full | Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris, and Heath McDonald |
| title_fullStr | Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris, and Heath McDonald |
| title_full_unstemmed | Sport consumer behaviour marketing strategies Daniel C. Funk, Kostas Alexandris, and Heath McDonald |
| title_short | Sport consumer behaviour |
| title_sort | sport consumer behaviour marketing strategies |
| title_sub | marketing strategies |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Verbraucherverhalten Marketingstrategie Sport |
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