Schlüsselwerke der Werbeforschung:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
SpringerVS
2022
|
| Schlagworte: | |
| Beschreibung: | XIV, 389 Seiten Illustrationen |
| ISBN: | 9783658365073 |
Internformat
MARC
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| 245 | 1 | 0 | |a Schlüsselwerke der Werbeforschung |c Tino G.K. Meitz, Nils S. Borchers, Brigitte Naderer, Hrsg. |
| 264 | 1 | |a Wiesbaden |b SpringerVS |c 2022 | |
| 300 | |a XIV, 389 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Organizational and Strategic Communication | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Media Sociology | |
| 650 | 4 | |a Sociological Theory | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Communication in organizations | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Mass media | |
| 650 | 4 | |a Sociology | |
| 650 | 4 | |a Marketing | |
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| 700 | 1 | |a Meitz, Tino Georg Konrad |d 1973- |0 (DE-588)137722923 |4 edt | |
| 700 | 1 | |a Borchers, Nils S. |d 1982- |0 (DE-588)1053685009 |4 edt | |
| 700 | 1 | |a Naderer, Brigitte |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-36508-0 |
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Datensatz im Suchindex
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| adam_txt | |
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| author2 | Meitz, Tino Georg Konrad 1973- Borchers, Nils S. 1982- Naderer, Brigitte |
| author2_role | edt edt edt |
| author2_variant | t g k m tgk tgkm n s b ns nsb b n bn |
| author_GND | (DE-588)137722923 (DE-588)1053685009 |
| author_facet | Meitz, Tino Georg Konrad 1973- Borchers, Nils S. 1982- Naderer, Brigitte |
| building | Verbundindex |
| bvnumber | BV048678908 |
| classification_rvk | AP 17200 QP 630 QP 631 |
| classification_tum | SOZ 000 JUR 000 |
| ctrlnum | (OCoLC)1286824470 (DE-599)BVBBV048678908 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Rechtswissenschaft Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Rechtswissenschaft Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048678908 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:24:49Z |
| indexdate | 2024-07-10T09:45:53Z |
| institution | BVB |
| isbn | 9783658365073 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034053305 |
| oclc_num | 1286824470 |
| open_access_boolean | |
| owner | DE-N2 DE-355 DE-BY-UBR DE-1051 |
| owner_facet | DE-N2 DE-355 DE-BY-UBR DE-1051 |
| physical | XIV, 389 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | SpringerVS |
| record_format | marc |
| spelling | Schlüsselwerke der Werbeforschung Tino G.K. Meitz, Nils S. Borchers, Brigitte Naderer, Hrsg. Wiesbaden SpringerVS 2022 XIV, 389 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Organizational and Strategic Communication Advertising Media Sociology Sociological Theory Marketing Communication in organizations Mass media Sociology Werbeforschung (DE-588)4461741-0 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Wissenschaftliche Literatur (DE-588)4066586-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbeforschung (DE-588)4461741-0 s Wissenschaftliche Literatur (DE-588)4066586-0 s Werbung (DE-588)4065541-6 s Werbewirkung (DE-588)4189647-6 s Werbepsychologie (DE-588)4140889-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Meitz, Tino Georg Konrad 1973- (DE-588)137722923 edt Borchers, Nils S. 1982- (DE-588)1053685009 edt Naderer, Brigitte edt Erscheint auch als Online-Ausgabe 978-3-658-36508-0 |
| spellingShingle | Schlüsselwerke der Werbeforschung Organizational and Strategic Communication Advertising Media Sociology Sociological Theory Marketing Communication in organizations Mass media Sociology Werbeforschung (DE-588)4461741-0 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Wissenschaftliche Literatur (DE-588)4066586-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4461741-0 (DE-588)4140889-5 (DE-588)4065541-6 (DE-588)4066586-0 (DE-588)4062644-1 (DE-588)4189647-6 |
| title | Schlüsselwerke der Werbeforschung |
| title_auth | Schlüsselwerke der Werbeforschung |
| title_exact_search | Schlüsselwerke der Werbeforschung |
| title_exact_search_txtP | Schlüsselwerke der Werbeforschung |
| title_full | Schlüsselwerke der Werbeforschung Tino G.K. Meitz, Nils S. Borchers, Brigitte Naderer, Hrsg. |
| title_fullStr | Schlüsselwerke der Werbeforschung Tino G.K. Meitz, Nils S. Borchers, Brigitte Naderer, Hrsg. |
| title_full_unstemmed | Schlüsselwerke der Werbeforschung Tino G.K. Meitz, Nils S. Borchers, Brigitte Naderer, Hrsg. |
| title_short | Schlüsselwerke der Werbeforschung |
| title_sort | schlusselwerke der werbeforschung |
| topic | Organizational and Strategic Communication Advertising Media Sociology Sociological Theory Marketing Communication in organizations Mass media Sociology Werbeforschung (DE-588)4461741-0 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Wissenschaftliche Literatur (DE-588)4066586-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Organizational and Strategic Communication Advertising Media Sociology Sociological Theory Marketing Communication in organizations Mass media Sociology Werbeforschung Werbepsychologie Werbung Wissenschaftliche Literatur Verbraucherverhalten Werbewirkung |
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