Public communication trends after COVID-19: Innovative practices across the OECD and in four Southeast Asian countries
Reflecting on the experiences of responding to the COVID-19 pandemic, this OECD working paper illustrates selected international trends that are driving innovation in the practice of public communication across the OECD to make it more inclusive, responsive and compelling. These include advanced use...
Gespeichert in:
1. Verfasser: | |
---|---|
Weitere Verfasser: | , , |
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Paris
OECD Publishing
2022
|
Schriftenreihe: | OECD Working Papers on Public Governance
no.55 |
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Reflecting on the experiences of responding to the COVID-19 pandemic, this OECD working paper illustrates selected international trends that are driving innovation in the practice of public communication across the OECD to make it more inclusive, responsive and compelling. These include advanced uses of "big data" and analytics to power precise, targeted communication, collaboration with trusted third-party messengers in diverse communities, and the application of behavioural insights (BI) to communication. In turn, these trends can help promote the use of public communication for policy, openness and dialogue. The paper reflects on the implications of these international trends for four countries in Southeast Asia, namely Indonesia, Malaysia, Singapore and Thailand. It looks at local lessons from the pandemic response and identifies avenues for adopting global good practices more widely. The paper focuses on a set of institutional prerequisites, including fostering a culture of innovation in public communication mandates and approaches, ensuring access to specialised skillsets, and strengthening ethical guidance in the use of new technologies and BI. |
Beschreibung: | 1 Online-Ressource (71 Seiten) |
DOI: | 10.1787/cb4de393-en |
Internformat
MARC
LEADER | 00000nam a22000001cb4500 | ||
---|---|---|---|
001 | BV048675084 | ||
003 | DE-604 | ||
007 | cr|uuu---uuuuu | ||
008 | 230125s2022 xx o|||| 00||| eng d | ||
024 | 7 | |a 10.1787/cb4de393-en |2 doi | |
035 | |a (ZDB-13-SOC)08300243X | ||
035 | |a (OCoLC)1369566460 | ||
035 | |a (DE-599)KEP08300243X | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-188 |a DE-521 |a DE-1028 |a DE-573 |a DE-92 |a DE-898 |a DE-1049 |a DE-861 |a DE-91 |a DE-384 |a DE-473 |a DE-355 |a DE-20 |a DE-824 |a DE-29 |a DE-739 | ||
100 | 1 | |a Alfonsi, Carlotta |e Verfasser |4 aut | |
245 | 1 | 0 | |a Public communication trends after COVID-19 |b Innovative practices across the OECD and in four Southeast Asian countries |c Carlotta, Alfonsi ... [et al] |
264 | 1 | |a Paris |b OECD Publishing |c 2022 | |
300 | |a 1 Online-Ressource (71 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a OECD Working Papers on Public Governance |v no.55 | |
520 | 3 | |a Reflecting on the experiences of responding to the COVID-19 pandemic, this OECD working paper illustrates selected international trends that are driving innovation in the practice of public communication across the OECD to make it more inclusive, responsive and compelling. These include advanced uses of "big data" and analytics to power precise, targeted communication, collaboration with trusted third-party messengers in diverse communities, and the application of behavioural insights (BI) to communication. In turn, these trends can help promote the use of public communication for policy, openness and dialogue. The paper reflects on the implications of these international trends for four countries in Southeast Asia, namely Indonesia, Malaysia, Singapore and Thailand. It looks at local lessons from the pandemic response and identifies avenues for adopting global good practices more widely. The paper focuses on a set of institutional prerequisites, including fostering a culture of innovation in public communication mandates and approaches, ensuring access to specialised skillsets, and strengthening ethical guidance in the use of new technologies and BI. | |
650 | 4 | |a Governance | |
700 | 1 | |a Varazzani, Chiara |4 ctb | |
700 | 1 | |a Hui Yan Tan, Ethel |4 ctb | |
700 | 1 | |a Sullivan-Paul, Michaela |4 ctb | |
856 | 4 | 0 | |u https://doi.org/10.1787/cb4de393-en |x Verlag |z kostenfrei |3 Volltext |
912 | |a ZDB-13-SOC | ||
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034049570 |
Datensatz im Suchindex
_version_ | 1818896544643940352 |
---|---|
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Alfonsi, Carlotta |
author2 | Varazzani, Chiara Hui Yan Tan, Ethel Sullivan-Paul, Michaela |
author2_role | ctb ctb ctb |
author2_variant | c v cv y t e h yte yteh m s p msp |
author_facet | Alfonsi, Carlotta Varazzani, Chiara Hui Yan Tan, Ethel Sullivan-Paul, Michaela |
author_role | aut |
author_sort | Alfonsi, Carlotta |
author_variant | c a ca |
building | Verbundindex |
bvnumber | BV048675084 |
collection | ZDB-13-SOC |
ctrlnum | (ZDB-13-SOC)08300243X (OCoLC)1369566460 (DE-599)KEP08300243X |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
doi_str_mv | 10.1787/cb4de393-en |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000001cb4500</leader><controlfield tag="001">BV048675084</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230125s2022 xx o|||| 00||| eng d</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1787/cb4de393-en</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-13-SOC)08300243X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1369566460</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP08300243X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Alfonsi, Carlotta</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public communication trends after COVID-19</subfield><subfield code="b">Innovative practices across the OECD and in four Southeast Asian countries</subfield><subfield code="c">Carlotta, Alfonsi ... [et al]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Paris</subfield><subfield code="b">OECD Publishing</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (71 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">OECD Working Papers on Public Governance</subfield><subfield code="v">no.55</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Reflecting on the experiences of responding to the COVID-19 pandemic, this OECD working paper illustrates selected international trends that are driving innovation in the practice of public communication across the OECD to make it more inclusive, responsive and compelling. These include advanced uses of "big data" and analytics to power precise, targeted communication, collaboration with trusted third-party messengers in diverse communities, and the application of behavioural insights (BI) to communication. In turn, these trends can help promote the use of public communication for policy, openness and dialogue. The paper reflects on the implications of these international trends for four countries in Southeast Asia, namely Indonesia, Malaysia, Singapore and Thailand. It looks at local lessons from the pandemic response and identifies avenues for adopting global good practices more widely. The paper focuses on a set of institutional prerequisites, including fostering a culture of innovation in public communication mandates and approaches, ensuring access to specialised skillsets, and strengthening ethical guidance in the use of new technologies and BI.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Governance</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Varazzani, Chiara</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hui Yan Tan, Ethel</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sullivan-Paul, Michaela</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1787/cb4de393-en</subfield><subfield code="x">Verlag</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-13-SOC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034049570</subfield></datafield></record></collection> |
id | DE-604.BV048675084 |
illustrated | Not Illustrated |
index_date | 2024-07-03T21:23:47Z |
indexdate | 2024-12-19T19:01:58Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034049570 |
oclc_num | 1369566460 |
open_access_boolean | 1 |
owner | DE-188 DE-521 DE-1028 DE-573 DE-92 DE-898 DE-BY-UBR DE-1049 DE-861 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-20 DE-824 DE-29 DE-739 |
owner_facet | DE-188 DE-521 DE-1028 DE-573 DE-92 DE-898 DE-BY-UBR DE-1049 DE-861 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-20 DE-824 DE-29 DE-739 |
physical | 1 Online-Ressource (71 Seiten) |
psigel | ZDB-13-SOC |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | OECD Publishing |
record_format | marc |
series2 | OECD Working Papers on Public Governance |
spelling | Alfonsi, Carlotta Verfasser aut Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries Carlotta, Alfonsi ... [et al] Paris OECD Publishing 2022 1 Online-Ressource (71 Seiten) txt rdacontent c rdamedia cr rdacarrier OECD Working Papers on Public Governance no.55 Reflecting on the experiences of responding to the COVID-19 pandemic, this OECD working paper illustrates selected international trends that are driving innovation in the practice of public communication across the OECD to make it more inclusive, responsive and compelling. These include advanced uses of "big data" and analytics to power precise, targeted communication, collaboration with trusted third-party messengers in diverse communities, and the application of behavioural insights (BI) to communication. In turn, these trends can help promote the use of public communication for policy, openness and dialogue. The paper reflects on the implications of these international trends for four countries in Southeast Asia, namely Indonesia, Malaysia, Singapore and Thailand. It looks at local lessons from the pandemic response and identifies avenues for adopting global good practices more widely. The paper focuses on a set of institutional prerequisites, including fostering a culture of innovation in public communication mandates and approaches, ensuring access to specialised skillsets, and strengthening ethical guidance in the use of new technologies and BI. Governance Varazzani, Chiara ctb Hui Yan Tan, Ethel ctb Sullivan-Paul, Michaela ctb https://doi.org/10.1787/cb4de393-en Verlag kostenfrei Volltext |
spellingShingle | Alfonsi, Carlotta Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries Governance |
title | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries |
title_auth | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries |
title_exact_search | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries |
title_exact_search_txtP | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries |
title_full | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries Carlotta, Alfonsi ... [et al] |
title_fullStr | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries Carlotta, Alfonsi ... [et al] |
title_full_unstemmed | Public communication trends after COVID-19 Innovative practices across the OECD and in four Southeast Asian countries Carlotta, Alfonsi ... [et al] |
title_short | Public communication trends after COVID-19 |
title_sort | public communication trends after covid 19 innovative practices across the oecd and in four southeast asian countries |
title_sub | Innovative practices across the OECD and in four Southeast Asian countries |
topic | Governance |
topic_facet | Governance |
url | https://doi.org/10.1787/cb4de393-en |
work_keys_str_mv | AT alfonsicarlotta publiccommunicationtrendsaftercovid19innovativepracticesacrosstheoecdandinfoursoutheastasiancountries AT varazzanichiara publiccommunicationtrendsaftercovid19innovativepracticesacrosstheoecdandinfoursoutheastasiancountries AT huiyantanethel publiccommunicationtrendsaftercovid19innovativepracticesacrosstheoecdandinfoursoutheastasiancountries AT sullivanpaulmichaela publiccommunicationtrendsaftercovid19innovativepracticesacrosstheoecdandinfoursoutheastasiancountries |