Behavioural research for marketing: a practitioner's handbook
* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and co...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schriftenreihe: | Business & management
|
| Schlagworte: | |
| Online-Zugang: | UER01 Volltext |
| Zusammenfassung: | * Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience |
| Beschreibung: | 1 Online-Ressource Illustrationen |
| ISBN: | 9781003169932 |
| DOI: | 10.4324/9781003169932 |
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Datensatz im Suchindex
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| spelling | Adams, Julian Verfasser (DE-588)1267678763 aut Behavioural research for marketing a practitioner's handbook Julian Adams London ; New York Routledge 2023 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Business & management * Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-77133-1 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-77131-7 https://doi.org/10.4324/9781003169932 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Adams, Julian Behavioural research for marketing a practitioner's handbook Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Behavioural research for marketing a practitioner's handbook |
| title_auth | Behavioural research for marketing a practitioner's handbook |
| title_exact_search | Behavioural research for marketing a practitioner's handbook |
| title_exact_search_txtP | Behavioural research for marketing a practitioner's handbook |
| title_full | Behavioural research for marketing a practitioner's handbook Julian Adams |
| title_fullStr | Behavioural research for marketing a practitioner's handbook Julian Adams |
| title_full_unstemmed | Behavioural research for marketing a practitioner's handbook Julian Adams |
| title_short | Behavioural research for marketing |
| title_sort | behavioural research for marketing a practitioner s handbook |
| title_sub | a practitioner's handbook |
| topic | Marketingmanagement (DE-588)4168907-0 gnd |
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