Strategic public relations leadership:
"Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing deman...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2023
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Zusammenfassung: | "Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications - especially for those students who wish to pursue a successful career as a professional PR specialist, able to operate strategically at the top of successful organisations"-- |
| Beschreibung: | First edition published by Routledge 2013 |
| Beschreibung: | xi, 227 Seiten Illustrationen |
| ISBN: | 9781032027999 9781032028019 |
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| 245 | 1 | 0 | |a Strategic public relations leadership |c Anne Gregory and Paul Willis |
| 250 | |a Second edition | ||
| 264 | 1 | |a London ; New York, NY |b Routledge |c 2023 | |
| 300 | |a xi, 227 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a First edition published by Routledge 2013 | ||
| 520 | 3 | |a "Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications - especially for those students who wish to pursue a successful career as a professional PR specialist, able to operate strategically at the top of successful organisations"-- | |
| 653 | 0 | |a Public relations | |
| 700 | 1 | |a Willis, Paul |e Verfasser |0 (DE-588)1162733454 |4 aut | |
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Datensatz im Suchindex
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| author | Gregory, Anne 1953- Willis, Paul |
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| ctrlnum | (OCoLC)1346849036 (DE-599)KXP1783424141 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV048653719 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:20:32Z |
| indexdate | 2024-07-10T09:45:08Z |
| institution | BVB |
| isbn | 9781032027999 9781032028019 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034028451 |
| oclc_num | 1346849036 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xi, 227 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spelling | Gregory, Anne 1953- Verfasser (DE-588)173634397 aut Strategic public relations leadership Anne Gregory and Paul Willis Second edition London ; New York, NY Routledge 2023 xi, 227 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier First edition published by Routledge 2013 "Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications - especially for those students who wish to pursue a successful career as a professional PR specialist, able to operate strategically at the top of successful organisations"-- Public relations Willis, Paul Verfasser (DE-588)1162733454 aut Erscheint auch als Online-Ausgabe 978-1-003-18525-3 |
| spellingShingle | Gregory, Anne 1953- Willis, Paul Strategic public relations leadership |
| title | Strategic public relations leadership |
| title_auth | Strategic public relations leadership |
| title_exact_search | Strategic public relations leadership |
| title_exact_search_txtP | Strategic public relations leadership |
| title_full | Strategic public relations leadership Anne Gregory and Paul Willis |
| title_fullStr | Strategic public relations leadership Anne Gregory and Paul Willis |
| title_full_unstemmed | Strategic public relations leadership Anne Gregory and Paul Willis |
| title_short | Strategic public relations leadership |
| title_sort | strategic public relations leadership |
| work_keys_str_mv | AT gregoryanne strategicpublicrelationsleadership AT willispaul strategicpublicrelationsleadership |