Strategic communication: an introduction to theory and global practice
"This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Zusammenfassung: | "This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Advanced Undergraduate and Postgraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden"-- |
| Beschreibung: | Literaturverzeichnis: Seite 223-245 |
| Beschreibung: | xiv, 254 Seiten Illustrationen |
| ISBN: | 9780367769260 9780367769291 |
Internformat
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| 500 | |a Literaturverzeichnis: Seite 223-245 | ||
| 520 | 3 | |a "This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Advanced Undergraduate and Postgraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden"-- | |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV048653577 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:20:31Z |
| indexdate | 2024-07-10T09:45:08Z |
| institution | BVB |
| isbn | 9780367769260 9780367769291 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034028312 |
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| physical | xiv, 254 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spelling | Falkheimer, Jesper 1970- Verfasser (DE-588)116290433X aut Strategic communication an introduction to theory and global practice Jesper Falkheimer and Mats Heide Second edition London ; New York Routledge 2023 xiv, 254 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 223-245 "This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Advanced Undergraduate and Postgraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden"-- Communication in organizations Communication in management Heide, Mats Verfasser (DE-588)1080869646 aut Erscheint auch als Online-Ausgabe 978-1-003-16899-7 |
| spellingShingle | Falkheimer, Jesper 1970- Heide, Mats Strategic communication an introduction to theory and global practice |
| title | Strategic communication an introduction to theory and global practice |
| title_auth | Strategic communication an introduction to theory and global practice |
| title_exact_search | Strategic communication an introduction to theory and global practice |
| title_exact_search_txtP | Strategic communication an introduction to theory and global practice |
| title_full | Strategic communication an introduction to theory and global practice Jesper Falkheimer and Mats Heide |
| title_fullStr | Strategic communication an introduction to theory and global practice Jesper Falkheimer and Mats Heide |
| title_full_unstemmed | Strategic communication an introduction to theory and global practice Jesper Falkheimer and Mats Heide |
| title_short | Strategic communication |
| title_sort | strategic communication an introduction to theory and global practice |
| title_sub | an introduction to theory and global practice |
| work_keys_str_mv | AT falkheimerjesper strategiccommunicationanintroductiontotheoryandglobalpractice AT heidemats strategiccommunicationanintroductiontotheoryandglobalpractice |