Nation branding: concepts, issues, practice
"Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and it...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2022
|
| Ausgabe: | 3rd Edition |
| Schlagworte: | |
| Zusammenfassung: | "Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach"-- |
| Beschreibung: | Revised edition of the author's Nation branding, 2016 Includes bibliographical references and index |
| Beschreibung: | xxxiii, 267 Seiten Diagramme |
| ISBN: | 9780367569884 9780367569891 |
Internformat
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| 500 | |a Revised edition of the author's Nation branding, 2016 | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach"-- | |
| 653 | 0 | |a Nation-state | |
| 653 | 0 | |a Place marketing | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a International relations | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV048649193 |
| classification_rvk | QG 000 |
| ctrlnum | (OCoLC)1362873254 (DE-599)KXP1774521768 |
| dewey-full | 352.7/48 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 352 - General considerations of public administration |
| dewey-raw | 352.7/48 |
| dewey-search | 352.7/48 |
| dewey-sort | 3352.7 248 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3rd Edition |
| format | Book |
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| id | DE-604.BV048649193 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:19:09Z |
| indexdate | 2025-02-17T09:01:16Z |
| institution | BVB |
| isbn | 9780367569884 9780367569891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034024021 |
| oclc_num | 1362873254 |
| open_access_boolean | |
| owner | DE-1050 DE-N2 |
| owner_facet | DE-1050 DE-N2 |
| physical | xxxiii, 267 Seiten Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Dinnie, Keith Verfasser (DE-588)173979106 aut Nation branding concepts, issues, practice Keith Dinnie 3rd Edition London ; New York Routledge, Taylor & Francis Group 2022 xxxiii, 267 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of the author's Nation branding, 2016 Includes bibliographical references and index "Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach"-- Nation-state Place marketing Branding (Marketing) International relations 9781003100249 (ebook) Erscheint auch als Online-Ausgabe Dinnie, Keith Nation branding 3rd edition London : New York, 2022 1 online resource 9781003100249 1003100244 9781000564471 1000564479 9781000564495 1000564495 Erscheint auch als Online-Ausgabe Dinnie, Keith Nation branding Third edition London : Routledge, 2022 1 Online-Ressource (xxxiii, 267 Seiten) 9781000564495 |
| spellingShingle | Dinnie, Keith Nation branding concepts, issues, practice |
| title | Nation branding concepts, issues, practice |
| title_auth | Nation branding concepts, issues, practice |
| title_exact_search | Nation branding concepts, issues, practice |
| title_exact_search_txtP | Nation branding concepts, issues, practice |
| title_full | Nation branding concepts, issues, practice Keith Dinnie |
| title_fullStr | Nation branding concepts, issues, practice Keith Dinnie |
| title_full_unstemmed | Nation branding concepts, issues, practice Keith Dinnie |
| title_short | Nation branding |
| title_sort | nation branding concepts issues practice |
| title_sub | concepts, issues, practice |
| work_keys_str_mv | AT dinniekeith nationbrandingconceptsissuespractice |