Services marketing: integrating customer focus across the firm
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
McGraw-Hill
[2021]
© 2021 |
| Ausgabe: | Fourth edition, [European edition] |
| Schlagworte: | |
| Online-Zugang: | UBT01 |
| Beschreibung: | "This fourth European edition (...)" (Preface, S. xii) |
| Beschreibung: | 1 Online-Ressource (xvii, 514 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781526847812 |
Internformat
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Datensatz im Suchindex
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| author | Wilson, Alan M. Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- |
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| author_facet | Wilson, Alan M. Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- |
| author_role | aut aut aut aut |
| author_sort | Wilson, Alan M. |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth edition, [European edition] |
| format | Electronic eBook |
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| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV048647375 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:18:38Z |
| indexdate | 2024-07-10T09:44:56Z |
| institution | BVB |
| isbn | 9781526847812 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034022231 |
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| physical | 1 Online-Ressource (xvii, 514 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PQE UBT_Einzelkauf_2023 |
| publishDate | 2021 |
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| spelling | Wilson, Alan M. Verfasser (DE-588)1011282380 aut Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler Fourth edition, [European edition] London McGraw-Hill [2021] © 2021 1 Online-Ressource (xvii, 514 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier "This fourth European edition (...)" (Preface, S. xii) Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s DE-604 Europa (DE-588)4015701-5 g Dienstleistungsbetrieb (DE-588)4012181-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Qualitätsmanagement (DE-588)4219057-5 s Kundenorientierung (DE-588)4316837-1 s Zeithaml, Valarie A. Verfasser (DE-588)113065035 aut Bitner, Mary Jo Verfasser (DE-588)134158091 aut Gremler, Dwayne D. 1958- Verfasser (DE-588)138211183 aut Erscheint auch als Druck-Ausgabe 978-1-5268-4780-5 |
| spellingShingle | Wilson, Alan M. Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- Services marketing integrating customer focus across the firm Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4236865-0 (DE-588)4219057-5 (DE-588)4316837-1 (DE-588)4200234-5 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4015701-5 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_exact_search_txtP | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| title_fullStr | Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistungsbetrieb Kundenmanagement Qualitätsmanagement Kundenorientierung Wettbewerbsstrategie Dienstleistung Marketing Europa Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT wilsonalanm servicesmarketingintegratingcustomerfocusacrossthefirm AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm |