Handbook on ethics and marketing:
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover the...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Edward Elgar Pub. Ltd
2015
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| Schriftenreihe: | Edward Elgar E-Book Archive
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Zusammenfassung: | Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today. This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide guidance for company executives and policy decision makers |
| Beschreibung: | 1 Online-Ressource (456 Seiten) |
| ISBN: | 9781781003435 |
| DOI: | 10.4337/9781781003435 |
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| title_exact_search | Handbook on ethics and marketing |
| title_exact_search_txtP | Handbook on ethics and marketing |
| title_full | Handbook on ethics and marketing edited by Alexander Nill |
| title_fullStr | Handbook on ethics and marketing edited by Alexander Nill |
| title_full_unstemmed | Handbook on ethics and marketing edited by Alexander Nill |
| title_short | Handbook on ethics and marketing |
| title_sort | handbook on ethics and marketing |
| topic | Business ethics Marketing Moral and ethical aspects Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Business ethics Marketing Moral and ethical aspects Marketing Ethik Aufsatzsammlung |
| url | https://doi.org/10.4337/9781781003435 |
| work_keys_str_mv | AT nillalexander handbookonethicsandmarketing |