Research handbook on export marketing:
1. Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation / M.Y. Ali and A.K. Shamsuddoha -- 2. Dynamic capabilities and international performance of SMEs : the interaction effect of relational social capital / José Carlos Pinho -- 3. The impact of...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Edward Elgar Pub. Ltd
2014
|
| Schriftenreihe: | Edward Elgar E-Book Archive
Elgar original reference |
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Zusammenfassung: | 1. Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation / M.Y. Ali and A.K. Shamsuddoha -- 2. Dynamic capabilities and international performance of SMEs : the interaction effect of relational social capital / José Carlos Pinho -- 3. The impact of strategic orientations on export marketing strategy : new classification and typology / Yoel Asseraf and Aviv Shoham -- 4. Organizational characteristics and performance of public export promotion agencies : Portugal and Ireland compared / Inês Ferreira and Aurora A.C. Teixeira -- 5. Internationalization processes of professional service firms / Tage Koed Madsen -- 6. Pricing capabilities : design, development and validation of a scale and implications for export marketing / Stephan M. Lizou and Andreas Hinterhuber -- 7. The impact of globalization drivers on strategy-performance relationships in international markets / Carl Arthur Solberg and François Durrieu -- 8. Antecedents and consequences of SME importers' relationship with foreign suppliers : a transaction cost approach / Abu Saleh, M. Yunus Ali and Craig C. Julian -- 9. Exploring management factors in the internationalization of SMEs : evidence from the Bangladeshi apparel (RMG) industry / Mohammad Bakhtiar Rana and Olav Jull Sorensen -- 10. The dynamic nature of the export development undertaking : implications for researchers and practitioners / Eldrede T. Kahiya, David L. Dean and Jeff Heyl -- 11. A capacity building framework for the internationalisation of firms from emerging economies / Soma Arora -- 12. The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing / Gabriel O Ogunmokun and Ling-yee Li (Esther) -- 13. Using the eclectic paradigm as a theoretical lens to examine the performance outcomes of financial services exporters / Craig C. Julian -- 14. The resource-based view (RBV) and the industrial organization theoretical frameworks : are both required to explain export marketing performance / Craig C. Julian -- 15. The impact of knowledge management, brand orientation and global marketing strategy on performance / Craig C. Julian, Sajad Rezaei and Muslim Amin -- 16. Evolution of the export marketing literature through Cavusgil's seminal writings / Ozlem Tuba Koc and Jingting Liu -- 17. Cavusgil's contribution to export marketing management and strategy / Vassiliki (Vicky) Bamiatzi and Ilke Kardes -- 18. Exploring the theoretical foundations of the exporter-importer relationship research / Saeed Samiee, Leonidas C. Leonidou and Bilge Aykol |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (456 Seiten) |
| ISBN: | 9781781954393 |
| DOI: | 10.4337/9781781954393 |
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| id | DE-604.BV048635802 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:16:39Z |
| indexdate | 2025-02-20T07:11:41Z |
| institution | BVB |
| isbn | 9781781954393 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034010793 |
| oclc_num | 1357530328 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (456 Seiten) |
| psigel | ZDB-1-EWE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Edward Elgar Pub. Ltd |
| record_format | marc |
| series2 | Edward Elgar E-Book Archive Elgar original reference |
| spellingShingle | Research handbook on export marketing Export marketing International trade |
| title | Research handbook on export marketing |
| title_auth | Research handbook on export marketing |
| title_exact_search | Research handbook on export marketing |
| title_exact_search_txtP | Research handbook on export marketing |
| title_full | Research handbook on export marketing edited by Craig C. Julian |
| title_fullStr | Research handbook on export marketing edited by Craig C. Julian |
| title_full_unstemmed | Research handbook on export marketing edited by Craig C. Julian |
| title_short | Research handbook on export marketing |
| title_sort | research handbook on export marketing |
| topic | Export marketing International trade |
| topic_facet | Export marketing International trade |
| url | https://doi.org/10.4337/9781781954393 |
| work_keys_str_mv | AT juliancraigc researchhandbookonexportmarketing |