Brands and branding geographies:
pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Cheltenham, U.K
Edward Elgar
2011
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| Series: | Edward Elgar E-Book Archive
|
| Subjects: | |
| Online Access: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Summary: | pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xv, 356 Seiten) ill |
| ISBN: | 9780857930842 |
| DOI: | 10.4337/9780857930842 |
Staff View
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:16:39Z |
| indexdate | 2025-02-20T07:11:41Z |
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| publisher | Edward Elgar |
| record_format | marc |
| series2 | Edward Elgar E-Book Archive |
| spellingShingle | Brands and branding geographies Electronic books Branding (Marketing) Brand name products Branding consultants |
| title | Brands and branding geographies |
| title_auth | Brands and branding geographies |
| title_exact_search | Brands and branding geographies |
| title_exact_search_txtP | Brands and branding geographies |
| title_full | Brands and branding geographies edited by Andy Pike |
| title_fullStr | Brands and branding geographies edited by Andy Pike |
| title_full_unstemmed | Brands and branding geographies edited by Andy Pike |
| title_short | Brands and branding geographies |
| title_sort | brands and branding geographies |
| topic | Electronic books Branding (Marketing) Brand name products Branding consultants |
| topic_facet | Electronic books Branding (Marketing) Brand name products Branding consultants |
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