Brands and branding geographies:

pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions

Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cheltenham, U.K Edward Elgar 2011
Schriftenreihe:Edward Elgar E-Book Archive
Schlagworte:
Online-Zugang:DE-12
DE-634
DE-1043
DE-1046
DE-573
DE-M347
DE-898
DE-859
DE-860
DE-861
DE-863
DE-862
DE-Re13
DE-91
DE-473
DE-19
DE-355
DE-703
DE-20
DE-706
DE-824
DE-29
DE-739
URL des Erstveröffentlichers
Zusammenfassung:pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions
Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource (xv, 356 Seiten) ill
ISBN:9780857930842
DOI:10.4337/9780857930842