Brands and branding geographies:
pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, U.K
Edward Elgar
2011
|
| Schriftenreihe: | Edward Elgar E-Book Archive
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Zusammenfassung: | pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xv, 356 Seiten) ill |
| ISBN: | 9780857930842 |
| DOI: | 10.4337/9780857930842 |
Internformat
MARC
| LEADER | 00000nmm a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV048635626 | ||
| 003 | DE-604 | ||
| 005 | 20240220 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230109s2011 xxk|||| o||u| ||||||eng d | ||
| 020 | |a 9780857930842 |c ebook |9 978-0-85793-084-2 | ||
| 024 | 7 | |a 10.4337/9780857930842 |2 doi | |
| 035 | |a (ZDB-1-EWE)NLM010899332 | ||
| 035 | |a (OCoLC)1357537293 | ||
| 035 | |a (DE-599)GBV1023433257 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-12 |a DE-634 |a DE-1043 |a DE-1046 |a DE-573 |a DE-M347 |a DE-898 |a DE-859 |a DE-860 |a DE-861 |a DE-863 |a DE-862 |a DE-Re13 |a DE-91 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 245 | 1 | 0 | |a Brands and branding geographies |c edited by Andy Pike |
| 264 | 1 | |a Cheltenham, U.K |b Edward Elgar |c 2011 | |
| 300 | |a 1 Online-Ressource (xv, 356 Seiten) |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Edward Elgar E-Book Archive | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions | |
| 520 | 3 | |a Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context | |
| 650 | 4 | |a Electronic books | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding consultants | |
| 700 | 1 | |a Pike, Andy |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781849801591 |z 9781781001493 |
| 856 | 4 | 0 | |u https://doi.org/10.4337/9780857930842 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-EWE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034010617 | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-12 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-634 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-1043 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-1046 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-573 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-M347 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-898 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-859 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-860 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-861 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-863 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-862 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-Re13 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-91 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-473 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-19 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-355 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-703 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-20 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-706 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-824 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-29 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9780857930842 |l DE-739 |p ZDB-1-EWE |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 1024134 |
|---|---|
| _version_ | 1824555691004657665 |
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV048635626 |
| collection | ZDB-1-EWE |
| ctrlnum | (ZDB-1-EWE)NLM010899332 (OCoLC)1357537293 (DE-599)GBV1023433257 |
| doi_str_mv | 10.4337/9780857930842 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a22000001c 4500</leader><controlfield tag="001">BV048635626</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240220</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230109s2011 xxk|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857930842</subfield><subfield code="c">ebook</subfield><subfield code="9">978-0-85793-084-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4337/9780857930842</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-EWE)NLM010899332</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1357537293</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV1023433257</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brands and branding geographies</subfield><subfield code="c">edited by Andy Pike</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, U.K</subfield><subfield code="b">Edward Elgar</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 356 Seiten)</subfield><subfield code="b">ill</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Edward Elgar E-Book Archive</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding consultants</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pike, Andy</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781849801591</subfield><subfield code="z">9781781001493</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EWE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034010617</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-Re13</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9780857930842</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048635626 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:16:39Z |
| indexdate | 2025-02-20T07:11:41Z |
| institution | BVB |
| isbn | 9780857930842 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034010617 |
| oclc_num | 1357537293 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xv, 356 Seiten) ill |
| psigel | ZDB-1-EWE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Edward Elgar |
| record_format | marc |
| series2 | Edward Elgar E-Book Archive |
| spellingShingle | Brands and branding geographies Electronic books Branding (Marketing) Brand name products Branding consultants |
| title | Brands and branding geographies |
| title_auth | Brands and branding geographies |
| title_exact_search | Brands and branding geographies |
| title_exact_search_txtP | Brands and branding geographies |
| title_full | Brands and branding geographies edited by Andy Pike |
| title_fullStr | Brands and branding geographies edited by Andy Pike |
| title_full_unstemmed | Brands and branding geographies edited by Andy Pike |
| title_short | Brands and branding geographies |
| title_sort | brands and branding geographies |
| topic | Electronic books Branding (Marketing) Brand name products Branding consultants |
| topic_facet | Electronic books Branding (Marketing) Brand name products Branding consultants |
| url | https://doi.org/10.4337/9780857930842 |
| work_keys_str_mv | AT pikeandy brandsandbrandinggeographies |