Marketing knowledge management: managing knowledge in market oriented companies
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketin...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham ; Northampton, Mass
Edward Elgar
c2006
|
| Schriftenreihe: | Edward Elgar E-Book Archive
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Zusammenfassung: | Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented |
| Beschreibung: | Includes bibliographical references (p. 163-187) and index |
| Beschreibung: | 1 Online-Ressource (xvii, 193 Seiten) ill |
| ISBN: | 9781781954379 |
| DOI: | 10.4337/9781781954379 |
Internformat
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Datensatz im Suchindex
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| spellingShingle | Troilo, Gabriele Marketing knowledge management managing knowledge in market oriented companies Electronic books Marketing Management Knowledge management Marketing |
| title | Marketing knowledge management managing knowledge in market oriented companies |
| title_auth | Marketing knowledge management managing knowledge in market oriented companies |
| title_exact_search | Marketing knowledge management managing knowledge in market oriented companies |
| title_exact_search_txtP | Marketing knowledge management managing knowledge in market oriented companies |
| title_full | Marketing knowledge management managing knowledge in market oriented companies Gabriele Troilo |
| title_fullStr | Marketing knowledge management managing knowledge in market oriented companies Gabriele Troilo |
| title_full_unstemmed | Marketing knowledge management managing knowledge in market oriented companies Gabriele Troilo |
| title_short | Marketing knowledge management |
| title_sort | marketing knowledge management managing knowledge in market oriented companies |
| title_sub | managing knowledge in market oriented companies |
| topic | Electronic books Marketing Management Knowledge management Marketing |
| topic_facet | Electronic books Marketing Management Knowledge management Marketing |
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