Handbook of qualitative research methods in marketing:
pt. 1. History and scope -- pt. 2. Paradigmatic perspectives -- pt. 3. Research. contexts -- pt. 4. Data collection methods -- pt. 5. Data analysis methods -- pt. 6. Presenting qualitative research. -- pt. 7. Applications -- pt. 8. Special issues
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham ; Northampton, Mass
Edward Elgar Pub
c2006
|
| Schriftenreihe: | Edward Elgar E-Book Archive
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Zusammenfassung: | pt. 1. History and scope -- pt. 2. Paradigmatic perspectives -- pt. 3. Research. contexts -- pt. 4. Data collection methods -- pt. 5. Data analysis methods -- pt. 6. Presenting qualitative research. -- pt. 7. Applications -- pt. 8. Special issues This expansive and practical handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xi, 595 Seiten) ill |
| ISBN: | 9781847204387 |
| DOI: | 10.4337/9781847204387 |
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| spellingShingle | Handbook of qualitative research methods in marketing Electronic books Marketing research Methodology Handbooks, manuals, etc Consumers Research Methodology Handbooks, manuals, etc Qualitative research Methodology Handbooks, manuals, etc |
| title | Handbook of qualitative research methods in marketing |
| title_auth | Handbook of qualitative research methods in marketing |
| title_exact_search | Handbook of qualitative research methods in marketing |
| title_exact_search_txtP | Handbook of qualitative research methods in marketing |
| title_full | Handbook of qualitative research methods in marketing edited by Russell W. Belk |
| title_fullStr | Handbook of qualitative research methods in marketing edited by Russell W. Belk |
| title_full_unstemmed | Handbook of qualitative research methods in marketing edited by Russell W. Belk |
| title_short | Handbook of qualitative research methods in marketing |
| title_sort | handbook of qualitative research methods in marketing |
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