Entrepreneurship in India:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Taylor & Francis Group
2022
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | 1 Online-Ressource (297 Seiten) |
| ISBN: | 9781000785180 9781032378589 |
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| 505 | 8 | |a Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Preface -- Contributors List -- Brief Contents -- Table of Contents -- Chapter 1: What is Entrepreneurship? -- 1.1: What is Entrepreneurship? -- 1.2: Why Become an Entrepreneur? -- 1.2.1: Be Their Own Boss -- 1.2.2: Pursue Their Own Ideas -- 1.2.3: Pursue Financial Rewards -- 1.3: Characteristics of Successful Entrepreneurs -- 1.3.1: Passion for the Business -- 1.3.2: Product/Customer Focus -- 1.3.3: Tenacity Despite Failure -- 1.3.4: Execution Intelligence -- 1.4: Common Myths About Entrepreneurs -- 1.5: Entrepreneurship's Importance -- 1.6: Economic Impact of Entrepreneurial Firms on a Society and Country -- Review Questions Based on Chapter -- Applied Questions -- References -- Chapter 2: Entrepreneurship Process and Identifying Opportunities -- 2.1: Introduction -- 2.2: Entrepreneurship Process for New Business -- 2.2.1: Identifying and Recognizing Opportunities -- 2.2.2: Solving a Problem -- 2.3: Finding Gaps in the Marketplace -- 2.4: Sources of Generating Ideas -- 2.4.1: Existing Products and Services -- 2.4.2: Distribution Channels -- 2.4.3: Government -- 2.4.4: Research and Development -- 2.5: Techniques for Generating Ideas -- 2.5.1: Focus Groups -- 2.5.2: Brainstorming -- 2.5.3: Problem Inventory Analysis -- 2.6: Encouraging and Protecting New Ideas -- 2.7: Encouraging Creativity at the Firm Level and Protecting the Idea -- Review Questions -- Applied Questions -- References -- Chapter 3: Feasibility Analysis -- 3.1: Introduction: Feasibility Analysis -- 3.2: When to Conduct the Feasibility Analysis? -- 3.3: Benefits of the Feasibility Study -- 3.4: Feasibility Check Chart -- 3.5: Product/Service Feasibility Analysis -- 3.6: Industry/Target Market Feasibility Analysis -- 3.7: Organizational Feasibility Analysis -- 3.8: Financial Feasibility Analysis -- Case Study | |
| 505 | 8 | |a Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 4: Business Plan -- 4.1: Introduction -- 4.2: Benefits of A Business Plan -- 4.3: Business Plan Elements -- 4.3.1: Executive Summary -- 4.3.2: Contents of Executive Summary -- 4.3.3: Business Description -- 4.3.4: Product or Service Description -- 4.4: Mission Statement -- 4.5: Market Analysis -- 4.6: SWOT Analysis -- 4.7: Marketing Plan -- 4.7.1: Unique Selling Proposition -- 4.7.2: Pricing Strategy -- 4.7.3: Sales and Distribution Plan -- 4.7.4: Advertising and Promotion Plan -- 4.8: Financial Projections -- 4.8.1: Sales Forecast -- 4.8.2: Cash Flow Statement -- 4.8.3: Profit and Loss Statement -- 4.8.4: Balance Sheet -- 4.8.5: Break-Even Projection -- 4.9: Conclusions -- 4.10: Case Study -- Review Questions -- Applied Questions -- References -- Chapter 5: Industry and Competitor Analysis -- 5.1: Studying Industry Trends -- 5.2: Finding a Competitive Strategy and Developing New -- 5.2.1: Threats of New Entry -- 5.2.2: Threat of Substitution -- 5.2.3: Bargaining Power of Suppliers -- 5.2.4: Bargaining Power of Buyers -- 5.2.5: Competitive Rivalries -- 5.3: Gaining Competitive Intelligence -- 5.4: Understanding the Competitive Analysis Grid -- 5.5: Case in Point-EdTech Entrepreneurship -- Case Questions -- Review Questions -- Applied Questions -- Suggested Additional Reading -- References -- Chapter 6: Initial Ethical and Legal Issues Facing A New Firm -- 6.1: Introduction -- 6.2: Ethical & -- Legal Aspects of Entrepreneurship -- 6.2.1: Integrity -- 6.2.2: Organisational Spirit -- 6.2.3: Transparency -- 6.2.4: Accountability -- 6.3: Creating Strong Ethical Culture -- 6.4: Legal Issues Facing A New Firm -- 6.5: Selection of the Attorney/Lawyer -- 6.6: Founder's Agreement -- 6.7: Obtaining Business Licences and Permits -- 6.7.1: Company or LLP Registration | |
| 505 | 8 | |a 6.7.2: GST Registration -- 6.7.3: Udyog Aadhar Registration -- 6.7.4: FSSAI License or Registration -- 6.7.5: Import Export Code -- 6.7.6: Shop and Establishment Act License -- 6.8: Forms of Businesses -- 6.8.1: Manufacturing Business -- 6.8.2: Service Business -- 6.8.3: Merchandising Business / Trading / Retailing -- 6.8.4: Sole Proprietorship -- 6.8.5: Partnership -- 6.8.6: Corporation -- 6.8.7: Cooperative -- 6.8.8: Entrepreneurial Story - 4: Shiv Nadar -- Case Study -- Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 7: Financial Viability of New Ventures -- 7.1: Introduction -- 7.2: Financial Statements and Financial Analysis -- 7.2.1: Financial Statements -- 7.2.2: Financial Analysis -- 7.3: Working Capital Management and Venture Capital -- Case Let -- Review Questions -- Application Based Questions -- References -- Chapter 8: Building a New-Venture: Financing and Funding -- 8.1: Building a New Venture: Over View -- 8.2: Hiring Key Employees -- 8.3: Recruiting and Selecting New Employees -- 8.3.1: The Challenges Faced When Start-ups Hire New Employees -- 8.4: Understanding the Roles of the Board of Directors, -- 8.4.1: Roles of the Board of Directors -- 8.4.2: Recruitment of the Board Members -- 8.4.3: Adding a Member to the Board -- 8.5: Role of the Board of Advisors in A Startup -- 8.6: Role of Other Professionals in A Startup -- 8.7: Understanding the Various Sources of Personal Financing -- 8.7.1: The Various Sources of Personal Financing -- 8.7.2: Using up the Founder's Own Savings -- 8.7.3: Re-mortgaging -- 8.7.4: Borrowing from Family and Friends -- 8.7.5: Making Use of Credit Cards -- 8.7.6: Going the Hard Way by Cutting Costs -- 8.8: Preparing to Raise Debt and Equity Financing -- 8.8.1: Debt Financing -- 8.8.2: Equity Financing -- 8.9: Understanding Angel Investors and How they Help Start-ups | |
| 505 | 8 | |a 8.9.1: Business Angels -- 8.10: Understanding Venture Capitalists and How They Help Startups -- 8.10.1: Venture Capitalist -- 8.10.2: How to Procure VC Financing? -- 8.11: Understanding How Business Incubators Help Startups -- 8.11.1: Business Incubators -- 8.12: Understanding Initial Public Offerings and Its Relevance in a New Venture -- 8.13: Understanding How Commercial Banks Help Startups -- 8.13.1: Commercial Banks -- 8.14: Understanding How Leasing Helps New Startups -- 8.14.1: Leasing for Start-Ups -- 8.15: The Different Sources of Debt Financing -- 8.15.1: Other Sources of Debt Financing -- 8.16: Understanding How Strategic Partnerships Helps New Ventures -- Case in Point -- Case 2 -- Case Questions -- Review Questions -- Applied Questions -- Additional Reading -- References -- Chapter 9: Marketing Issues of New Venture -- 9.1: Introduction -- 9.2: Directing the Marketing Efforts-Mass Marketing Versus Micromarketing -- 9.2.1: Mass Marketing -- 9.2.2: Micromarketing -- 9.3: Choosing the Segment (s) to Target -- 9.4: Key Criteria for Choosing a Target Market -- 9.4.1: Target Market Selection Designs -- 9.4.2: Positioning a Market Offering -- 9.4.3: Positioning Errors -- 9.4.4: Building Brands -- 9.5: Key Terms Discussed / Summary -- Review Questions -- Applied Questions -- Questions -- References -- Chapter 10: The Importance of Intellectual Property -- 10.1: Introduction -- 10.2: Stages of An Invention Cycle -- 10.3: Types of Intellectual Property (IP) -- 10.3.1: Copyrights -- 10.3.2: Industrial Property -- 10.3.3: Brief Information About Major Forms of IP -- 10.4: Who can Apply for a Patent? -- 10.5: The Process of Obtaining a Patent -- 10.6: Patent Infringement -- 10.7: Types of Trademarks -- 10.7.1: Various Classes of Trademarks -- 10.7.2: Trademarks Exclusions -- 10.7.3: The Process of Obtaining a Trademark -- 10.8: Copyrights | |
| 505 | 8 | |a 10.8.1: What is Protected by a Copyright? -- 10.8.2: How to Obtain a Copyright? -- 10.8.3: Copyright Infringement -- 10.8.4: Copyright & -- the Internet -- Cases -- Questions for Self Assessment -- References -- Additional Reading -- Chapter 11: Challenges of Business Growth: Preparation and Evaluation -- 11.1: Appreciating the Nature of Business Growth -- 11.2: Staying Committed to a Core Strategy -- 11.3: Planning for Growth -- 11.4: Knowing and Managing the Stages of Growth -- 11.5: Challenges of Growth -- 11.6: Strategies for Firm Growth (Internal and External) -- 11.7: Exit Strategy -- 11.8: Franchising -- Review Question -- Applied Question -- References -- Chapter 12: Social Entrepreneurship -- 12.1: Introduction -- 12.2: Characteristics of Social Entrepreneur -- 12.3: Brief Description of Social Enterprise, Social Entrepreneurship and Social Entrepreneurs -- 12.4: Social Enterprise and Social Entrepreneurship -- 12.5: Types of Social Entrepreneurship -- 12.6: Importance of Social Entrepreneurship -- 12.7: Limitations of Social Entrepreneurship -- 12.8: Recent Trends in Social Entrepreneurship -- 12.9: Social Responsibilities of Entrepreneurs -- 12.10: Arguments Against Social Responsibilities of Entrepreneurs -- 12.11: Examples of Social Enterprises -- Review Questions -- References -- Index | |
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| contents | Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Preface -- Contributors List -- Brief Contents -- Table of Contents -- Chapter 1: What is Entrepreneurship? -- 1.1: What is Entrepreneurship? -- 1.2: Why Become an Entrepreneur? -- 1.2.1: Be Their Own Boss -- 1.2.2: Pursue Their Own Ideas -- 1.2.3: Pursue Financial Rewards -- 1.3: Characteristics of Successful Entrepreneurs -- 1.3.1: Passion for the Business -- 1.3.2: Product/Customer Focus -- 1.3.3: Tenacity Despite Failure -- 1.3.4: Execution Intelligence -- 1.4: Common Myths About Entrepreneurs -- 1.5: Entrepreneurship's Importance -- 1.6: Economic Impact of Entrepreneurial Firms on a Society and Country -- Review Questions Based on Chapter -- Applied Questions -- References -- Chapter 2: Entrepreneurship Process and Identifying Opportunities -- 2.1: Introduction -- 2.2: Entrepreneurship Process for New Business -- 2.2.1: Identifying and Recognizing Opportunities -- 2.2.2: Solving a Problem -- 2.3: Finding Gaps in the Marketplace -- 2.4: Sources of Generating Ideas -- 2.4.1: Existing Products and Services -- 2.4.2: Distribution Channels -- 2.4.3: Government -- 2.4.4: Research and Development -- 2.5: Techniques for Generating Ideas -- 2.5.1: Focus Groups -- 2.5.2: Brainstorming -- 2.5.3: Problem Inventory Analysis -- 2.6: Encouraging and Protecting New Ideas -- 2.7: Encouraging Creativity at the Firm Level and Protecting the Idea -- Review Questions -- Applied Questions -- References -- Chapter 3: Feasibility Analysis -- 3.1: Introduction: Feasibility Analysis -- 3.2: When to Conduct the Feasibility Analysis? -- 3.3: Benefits of the Feasibility Study -- 3.4: Feasibility Check Chart -- 3.5: Product/Service Feasibility Analysis -- 3.6: Industry/Target Market Feasibility Analysis -- 3.7: Organizational Feasibility Analysis -- 3.8: Financial Feasibility Analysis -- Case Study Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 4: Business Plan -- 4.1: Introduction -- 4.2: Benefits of A Business Plan -- 4.3: Business Plan Elements -- 4.3.1: Executive Summary -- 4.3.2: Contents of Executive Summary -- 4.3.3: Business Description -- 4.3.4: Product or Service Description -- 4.4: Mission Statement -- 4.5: Market Analysis -- 4.6: SWOT Analysis -- 4.7: Marketing Plan -- 4.7.1: Unique Selling Proposition -- 4.7.2: Pricing Strategy -- 4.7.3: Sales and Distribution Plan -- 4.7.4: Advertising and Promotion Plan -- 4.8: Financial Projections -- 4.8.1: Sales Forecast -- 4.8.2: Cash Flow Statement -- 4.8.3: Profit and Loss Statement -- 4.8.4: Balance Sheet -- 4.8.5: Break-Even Projection -- 4.9: Conclusions -- 4.10: Case Study -- Review Questions -- Applied Questions -- References -- Chapter 5: Industry and Competitor Analysis -- 5.1: Studying Industry Trends -- 5.2: Finding a Competitive Strategy and Developing New -- 5.2.1: Threats of New Entry -- 5.2.2: Threat of Substitution -- 5.2.3: Bargaining Power of Suppliers -- 5.2.4: Bargaining Power of Buyers -- 5.2.5: Competitive Rivalries -- 5.3: Gaining Competitive Intelligence -- 5.4: Understanding the Competitive Analysis Grid -- 5.5: Case in Point-EdTech Entrepreneurship -- Case Questions -- Review Questions -- Applied Questions -- Suggested Additional Reading -- References -- Chapter 6: Initial Ethical and Legal Issues Facing A New Firm -- 6.1: Introduction -- 6.2: Ethical & -- Legal Aspects of Entrepreneurship -- 6.2.1: Integrity -- 6.2.2: Organisational Spirit -- 6.2.3: Transparency -- 6.2.4: Accountability -- 6.3: Creating Strong Ethical Culture -- 6.4: Legal Issues Facing A New Firm -- 6.5: Selection of the Attorney/Lawyer -- 6.6: Founder's Agreement -- 6.7: Obtaining Business Licences and Permits -- 6.7.1: Company or LLP Registration 6.7.2: GST Registration -- 6.7.3: Udyog Aadhar Registration -- 6.7.4: FSSAI License or Registration -- 6.7.5: Import Export Code -- 6.7.6: Shop and Establishment Act License -- 6.8: Forms of Businesses -- 6.8.1: Manufacturing Business -- 6.8.2: Service Business -- 6.8.3: Merchandising Business / Trading / Retailing -- 6.8.4: Sole Proprietorship -- 6.8.5: Partnership -- 6.8.6: Corporation -- 6.8.7: Cooperative -- 6.8.8: Entrepreneurial Story - 4: Shiv Nadar -- Case Study -- Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 7: Financial Viability of New Ventures -- 7.1: Introduction -- 7.2: Financial Statements and Financial Analysis -- 7.2.1: Financial Statements -- 7.2.2: Financial Analysis -- 7.3: Working Capital Management and Venture Capital -- Case Let -- Review Questions -- Application Based Questions -- References -- Chapter 8: Building a New-Venture: Financing and Funding -- 8.1: Building a New Venture: Over View -- 8.2: Hiring Key Employees -- 8.3: Recruiting and Selecting New Employees -- 8.3.1: The Challenges Faced When Start-ups Hire New Employees -- 8.4: Understanding the Roles of the Board of Directors, -- 8.4.1: Roles of the Board of Directors -- 8.4.2: Recruitment of the Board Members -- 8.4.3: Adding a Member to the Board -- 8.5: Role of the Board of Advisors in A Startup -- 8.6: Role of Other Professionals in A Startup -- 8.7: Understanding the Various Sources of Personal Financing -- 8.7.1: The Various Sources of Personal Financing -- 8.7.2: Using up the Founder's Own Savings -- 8.7.3: Re-mortgaging -- 8.7.4: Borrowing from Family and Friends -- 8.7.5: Making Use of Credit Cards -- 8.7.6: Going the Hard Way by Cutting Costs -- 8.8: Preparing to Raise Debt and Equity Financing -- 8.8.1: Debt Financing -- 8.8.2: Equity Financing -- 8.9: Understanding Angel Investors and How they Help Start-ups 8.9.1: Business Angels -- 8.10: Understanding Venture Capitalists and How They Help Startups -- 8.10.1: Venture Capitalist -- 8.10.2: How to Procure VC Financing? -- 8.11: Understanding How Business Incubators Help Startups -- 8.11.1: Business Incubators -- 8.12: Understanding Initial Public Offerings and Its Relevance in a New Venture -- 8.13: Understanding How Commercial Banks Help Startups -- 8.13.1: Commercial Banks -- 8.14: Understanding How Leasing Helps New Startups -- 8.14.1: Leasing for Start-Ups -- 8.15: The Different Sources of Debt Financing -- 8.15.1: Other Sources of Debt Financing -- 8.16: Understanding How Strategic Partnerships Helps New Ventures -- Case in Point -- Case 2 -- Case Questions -- Review Questions -- Applied Questions -- Additional Reading -- References -- Chapter 9: Marketing Issues of New Venture -- 9.1: Introduction -- 9.2: Directing the Marketing Efforts-Mass Marketing Versus Micromarketing -- 9.2.1: Mass Marketing -- 9.2.2: Micromarketing -- 9.3: Choosing the Segment (s) to Target -- 9.4: Key Criteria for Choosing a Target Market -- 9.4.1: Target Market Selection Designs -- 9.4.2: Positioning a Market Offering -- 9.4.3: Positioning Errors -- 9.4.4: Building Brands -- 9.5: Key Terms Discussed / Summary -- Review Questions -- Applied Questions -- Questions -- References -- Chapter 10: The Importance of Intellectual Property -- 10.1: Introduction -- 10.2: Stages of An Invention Cycle -- 10.3: Types of Intellectual Property (IP) -- 10.3.1: Copyrights -- 10.3.2: Industrial Property -- 10.3.3: Brief Information About Major Forms of IP -- 10.4: Who can Apply for a Patent? -- 10.5: The Process of Obtaining a Patent -- 10.6: Patent Infringement -- 10.7: Types of Trademarks -- 10.7.1: Various Classes of Trademarks -- 10.7.2: Trademarks Exclusions -- 10.7.3: The Process of Obtaining a Trademark -- 10.8: Copyrights 10.8.1: What is Protected by a Copyright? -- 10.8.2: How to Obtain a Copyright? -- 10.8.3: Copyright Infringement -- 10.8.4: Copyright & -- the Internet -- Cases -- Questions for Self Assessment -- References -- Additional Reading -- Chapter 11: Challenges of Business Growth: Preparation and Evaluation -- 11.1: Appreciating the Nature of Business Growth -- 11.2: Staying Committed to a Core Strategy -- 11.3: Planning for Growth -- 11.4: Knowing and Managing the Stages of Growth -- 11.5: Challenges of Growth -- 11.6: Strategies for Firm Growth (Internal and External) -- 11.7: Exit Strategy -- 11.8: Franchising -- Review Question -- Applied Question -- References -- Chapter 12: Social Entrepreneurship -- 12.1: Introduction -- 12.2: Characteristics of Social Entrepreneur -- 12.3: Brief Description of Social Enterprise, Social Entrepreneurship and Social Entrepreneurs -- 12.4: Social Enterprise and Social Entrepreneurship -- 12.5: Types of Social Entrepreneurship -- 12.6: Importance of Social Entrepreneurship -- 12.7: Limitations of Social Entrepreneurship -- 12.8: Recent Trends in Social Entrepreneurship -- 12.9: Social Responsibilities of Entrepreneurs -- 12.10: Arguments Against Social Responsibilities of Entrepreneurs -- 12.11: Examples of Social Enterprises -- Review Questions -- References -- Index |
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| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>10177nmm a2200421 c 4500</leader><controlfield tag="001">BV048632151</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230105s2022 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000785180</subfield><subfield code="q">electronic bk.</subfield><subfield code="9">978-1-00-078518-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032378589</subfield><subfield code="9">978-1-03-237858-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC7075314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC7075314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL7075314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1341443057</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048632151</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sharma, Deependra</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Entrepreneurship in India</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton</subfield><subfield code="b">Taylor & Francis Group</subfield><subfield code="c">2022</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (297 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Preface -- Contributors List -- Brief Contents -- Table of Contents -- Chapter 1: What is Entrepreneurship? -- 1.1: What is Entrepreneurship? -- 1.2: Why Become an Entrepreneur? -- 1.2.1: Be Their Own Boss -- 1.2.2: Pursue Their Own Ideas -- 1.2.3: Pursue Financial Rewards -- 1.3: Characteristics of Successful Entrepreneurs -- 1.3.1: Passion for the Business -- 1.3.2: Product/Customer Focus -- 1.3.3: Tenacity Despite Failure -- 1.3.4: Execution Intelligence -- 1.4: Common Myths About Entrepreneurs -- 1.5: Entrepreneurship's Importance -- 1.6: Economic Impact of Entrepreneurial Firms on a Society and Country -- Review Questions Based on Chapter -- Applied Questions -- References -- Chapter 2: Entrepreneurship Process and Identifying Opportunities -- 2.1: Introduction -- 2.2: Entrepreneurship Process for New Business -- 2.2.1: Identifying and Recognizing Opportunities -- 2.2.2: Solving a Problem -- 2.3: Finding Gaps in the Marketplace -- 2.4: Sources of Generating Ideas -- 2.4.1: Existing Products and Services -- 2.4.2: Distribution Channels -- 2.4.3: Government -- 2.4.4: Research and Development -- 2.5: Techniques for Generating Ideas -- 2.5.1: Focus Groups -- 2.5.2: Brainstorming -- 2.5.3: Problem Inventory Analysis -- 2.6: Encouraging and Protecting New Ideas -- 2.7: Encouraging Creativity at the Firm Level and Protecting the Idea -- Review Questions -- Applied Questions -- References -- Chapter 3: Feasibility Analysis -- 3.1: Introduction: Feasibility Analysis -- 3.2: When to Conduct the Feasibility Analysis? -- 3.3: Benefits of the Feasibility Study -- 3.4: Feasibility Check Chart -- 3.5: Product/Service Feasibility Analysis -- 3.6: Industry/Target Market Feasibility Analysis -- 3.7: Organizational Feasibility Analysis -- 3.8: Financial Feasibility Analysis -- Case Study</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 4: Business Plan -- 4.1: Introduction -- 4.2: Benefits of A Business Plan -- 4.3: Business Plan Elements -- 4.3.1: Executive Summary -- 4.3.2: Contents of Executive Summary -- 4.3.3: Business Description -- 4.3.4: Product or Service Description -- 4.4: Mission Statement -- 4.5: Market Analysis -- 4.6: SWOT Analysis -- 4.7: Marketing Plan -- 4.7.1: Unique Selling Proposition -- 4.7.2: Pricing Strategy -- 4.7.3: Sales and Distribution Plan -- 4.7.4: Advertising and Promotion Plan -- 4.8: Financial Projections -- 4.8.1: Sales Forecast -- 4.8.2: Cash Flow Statement -- 4.8.3: Profit and Loss Statement -- 4.8.4: Balance Sheet -- 4.8.5: Break-Even Projection -- 4.9: Conclusions -- 4.10: Case Study -- Review Questions -- Applied Questions -- References -- Chapter 5: Industry and Competitor Analysis -- 5.1: Studying Industry Trends -- 5.2: Finding a Competitive Strategy and Developing New -- 5.2.1: Threats of New Entry -- 5.2.2: Threat of Substitution -- 5.2.3: Bargaining Power of Suppliers -- 5.2.4: Bargaining Power of Buyers -- 5.2.5: Competitive Rivalries -- 5.3: Gaining Competitive Intelligence -- 5.4: Understanding the Competitive Analysis Grid -- 5.5: Case in Point-EdTech Entrepreneurship -- Case Questions -- Review Questions -- Applied Questions -- Suggested Additional Reading -- References -- Chapter 6: Initial Ethical and Legal Issues Facing A New Firm -- 6.1: Introduction -- 6.2: Ethical &amp -- Legal Aspects of Entrepreneurship -- 6.2.1: Integrity -- 6.2.2: Organisational Spirit -- 6.2.3: Transparency -- 6.2.4: Accountability -- 6.3: Creating Strong Ethical Culture -- 6.4: Legal Issues Facing A New Firm -- 6.5: Selection of the Attorney/Lawyer -- 6.6: Founder's Agreement -- 6.7: Obtaining Business Licences and Permits -- 6.7.1: Company or LLP Registration</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">6.7.2: GST Registration -- 6.7.3: Udyog Aadhar Registration -- 6.7.4: FSSAI License or Registration -- 6.7.5: Import Export Code -- 6.7.6: Shop and Establishment Act License -- 6.8: Forms of Businesses -- 6.8.1: Manufacturing Business -- 6.8.2: Service Business -- 6.8.3: Merchandising Business / Trading / Retailing -- 6.8.4: Sole Proprietorship -- 6.8.5: Partnership -- 6.8.6: Corporation -- 6.8.7: Cooperative -- 6.8.8: Entrepreneurial Story - 4: Shiv Nadar -- Case Study -- Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 7: Financial Viability of New Ventures -- 7.1: Introduction -- 7.2: Financial Statements and Financial Analysis -- 7.2.1: Financial Statements -- 7.2.2: Financial Analysis -- 7.3: Working Capital Management and Venture Capital -- Case Let -- Review Questions -- Application Based Questions -- References -- Chapter 8: Building a New-Venture: Financing and Funding -- 8.1: Building a New Venture: Over View -- 8.2: Hiring Key Employees -- 8.3: Recruiting and Selecting New Employees -- 8.3.1: The Challenges Faced When Start-ups Hire New Employees -- 8.4: Understanding the Roles of the Board of Directors, -- 8.4.1: Roles of the Board of Directors -- 8.4.2: Recruitment of the Board Members -- 8.4.3: Adding a Member to the Board -- 8.5: Role of the Board of Advisors in A Startup -- 8.6: Role of Other Professionals in A Startup -- 8.7: Understanding the Various Sources of Personal Financing -- 8.7.1: The Various Sources of Personal Financing -- 8.7.2: Using up the Founder's Own Savings -- 8.7.3: Re-mortgaging -- 8.7.4: Borrowing from Family and Friends -- 8.7.5: Making Use of Credit Cards -- 8.7.6: Going the Hard Way by Cutting Costs -- 8.8: Preparing to Raise Debt and Equity Financing -- 8.8.1: Debt Financing -- 8.8.2: Equity Financing -- 8.9: Understanding Angel Investors and How they Help Start-ups</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">8.9.1: Business Angels -- 8.10: Understanding Venture Capitalists and How They Help Startups -- 8.10.1: Venture Capitalist -- 8.10.2: How to Procure VC Financing? -- 8.11: Understanding How Business Incubators Help Startups -- 8.11.1: Business Incubators -- 8.12: Understanding Initial Public Offerings and Its Relevance in a New Venture -- 8.13: Understanding How Commercial Banks Help Startups -- 8.13.1: Commercial Banks -- 8.14: Understanding How Leasing Helps New Startups -- 8.14.1: Leasing for Start-Ups -- 8.15: The Different Sources of Debt Financing -- 8.15.1: Other Sources of Debt Financing -- 8.16: Understanding How Strategic Partnerships Helps New Ventures -- Case in Point -- Case 2 -- Case Questions -- Review Questions -- Applied Questions -- Additional Reading -- References -- Chapter 9: Marketing Issues of New Venture -- 9.1: Introduction -- 9.2: Directing the Marketing Efforts-Mass Marketing Versus Micromarketing -- 9.2.1: Mass Marketing -- 9.2.2: Micromarketing -- 9.3: Choosing the Segment (s) to Target -- 9.4: Key Criteria for Choosing a Target Market -- 9.4.1: Target Market Selection Designs -- 9.4.2: Positioning a Market Offering -- 9.4.3: Positioning Errors -- 9.4.4: Building Brands -- 9.5: Key Terms Discussed / Summary -- Review Questions -- Applied Questions -- Questions -- References -- Chapter 10: The Importance of Intellectual Property -- 10.1: Introduction -- 10.2: Stages of An Invention Cycle -- 10.3: Types of Intellectual Property (IP) -- 10.3.1: Copyrights -- 10.3.2: Industrial Property -- 10.3.3: Brief Information About Major Forms of IP -- 10.4: Who can Apply for a Patent? -- 10.5: The Process of Obtaining a Patent -- 10.6: Patent Infringement -- 10.7: Types of Trademarks -- 10.7.1: Various Classes of Trademarks -- 10.7.2: Trademarks Exclusions -- 10.7.3: The Process of Obtaining a Trademark -- 10.8: Copyrights</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">10.8.1: What is Protected by a Copyright? -- 10.8.2: How to Obtain a Copyright? -- 10.8.3: Copyright Infringement -- 10.8.4: Copyright &amp -- the Internet -- Cases -- Questions for Self Assessment -- References -- Additional Reading -- Chapter 11: Challenges of Business Growth: Preparation and Evaluation -- 11.1: Appreciating the Nature of Business Growth -- 11.2: Staying Committed to a Core Strategy -- 11.3: Planning for Growth -- 11.4: Knowing and Managing the Stages of Growth -- 11.5: Challenges of Growth -- 11.6: Strategies for Firm Growth (Internal and External) -- 11.7: Exit Strategy -- 11.8: Franchising -- Review Question -- Applied Question -- References -- Chapter 12: Social Entrepreneurship -- 12.1: Introduction -- 12.2: Characteristics of Social Entrepreneur -- 12.3: Brief Description of Social Enterprise, Social Entrepreneurship and Social Entrepreneurs -- 12.4: Social Enterprise and Social Entrepreneurship -- 12.5: Types of Social Entrepreneurship -- 12.6: Importance of Social Entrepreneurship -- 12.7: Limitations of Social Entrepreneurship -- 12.8: Recent Trends in Social Entrepreneurship -- 12.9: Social Responsibilities of Entrepreneurs -- 12.10: Arguments Against Social Responsibilities of Entrepreneurs -- 12.11: Examples of Social Enterprises -- Review Questions -- References -- Index</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">Electronic books</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Sharma, Deependra</subfield><subfield code="t">Entrepreneurship in India</subfield><subfield code="d">Milton : Taylor & Francis Group,c2022</subfield><subfield code="z">9781032378589</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034007170</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7075314</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048632151 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:16:06Z |
| indexdate | 2024-07-10T09:44:32Z |
| institution | BVB |
| isbn | 9781000785180 9781032378589 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034007170 |
| oclc_num | 1341443057 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (297 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Taylor & Francis Group |
| record_format | marc |
| spelling | Sharma, Deependra Verfasser aut Entrepreneurship in India Milton Taylor & Francis Group 2022 ©2023 1 Online-Ressource (297 Seiten) txt rdacontent c rdamedia cr rdacarrier Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Preface -- Contributors List -- Brief Contents -- Table of Contents -- Chapter 1: What is Entrepreneurship? -- 1.1: What is Entrepreneurship? -- 1.2: Why Become an Entrepreneur? -- 1.2.1: Be Their Own Boss -- 1.2.2: Pursue Their Own Ideas -- 1.2.3: Pursue Financial Rewards -- 1.3: Characteristics of Successful Entrepreneurs -- 1.3.1: Passion for the Business -- 1.3.2: Product/Customer Focus -- 1.3.3: Tenacity Despite Failure -- 1.3.4: Execution Intelligence -- 1.4: Common Myths About Entrepreneurs -- 1.5: Entrepreneurship's Importance -- 1.6: Economic Impact of Entrepreneurial Firms on a Society and Country -- Review Questions Based on Chapter -- Applied Questions -- References -- Chapter 2: Entrepreneurship Process and Identifying Opportunities -- 2.1: Introduction -- 2.2: Entrepreneurship Process for New Business -- 2.2.1: Identifying and Recognizing Opportunities -- 2.2.2: Solving a Problem -- 2.3: Finding Gaps in the Marketplace -- 2.4: Sources of Generating Ideas -- 2.4.1: Existing Products and Services -- 2.4.2: Distribution Channels -- 2.4.3: Government -- 2.4.4: Research and Development -- 2.5: Techniques for Generating Ideas -- 2.5.1: Focus Groups -- 2.5.2: Brainstorming -- 2.5.3: Problem Inventory Analysis -- 2.6: Encouraging and Protecting New Ideas -- 2.7: Encouraging Creativity at the Firm Level and Protecting the Idea -- Review Questions -- Applied Questions -- References -- Chapter 3: Feasibility Analysis -- 3.1: Introduction: Feasibility Analysis -- 3.2: When to Conduct the Feasibility Analysis? -- 3.3: Benefits of the Feasibility Study -- 3.4: Feasibility Check Chart -- 3.5: Product/Service Feasibility Analysis -- 3.6: Industry/Target Market Feasibility Analysis -- 3.7: Organizational Feasibility Analysis -- 3.8: Financial Feasibility Analysis -- Case Study Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 4: Business Plan -- 4.1: Introduction -- 4.2: Benefits of A Business Plan -- 4.3: Business Plan Elements -- 4.3.1: Executive Summary -- 4.3.2: Contents of Executive Summary -- 4.3.3: Business Description -- 4.3.4: Product or Service Description -- 4.4: Mission Statement -- 4.5: Market Analysis -- 4.6: SWOT Analysis -- 4.7: Marketing Plan -- 4.7.1: Unique Selling Proposition -- 4.7.2: Pricing Strategy -- 4.7.3: Sales and Distribution Plan -- 4.7.4: Advertising and Promotion Plan -- 4.8: Financial Projections -- 4.8.1: Sales Forecast -- 4.8.2: Cash Flow Statement -- 4.8.3: Profit and Loss Statement -- 4.8.4: Balance Sheet -- 4.8.5: Break-Even Projection -- 4.9: Conclusions -- 4.10: Case Study -- Review Questions -- Applied Questions -- References -- Chapter 5: Industry and Competitor Analysis -- 5.1: Studying Industry Trends -- 5.2: Finding a Competitive Strategy and Developing New -- 5.2.1: Threats of New Entry -- 5.2.2: Threat of Substitution -- 5.2.3: Bargaining Power of Suppliers -- 5.2.4: Bargaining Power of Buyers -- 5.2.5: Competitive Rivalries -- 5.3: Gaining Competitive Intelligence -- 5.4: Understanding the Competitive Analysis Grid -- 5.5: Case in Point-EdTech Entrepreneurship -- Case Questions -- Review Questions -- Applied Questions -- Suggested Additional Reading -- References -- Chapter 6: Initial Ethical and Legal Issues Facing A New Firm -- 6.1: Introduction -- 6.2: Ethical & -- Legal Aspects of Entrepreneurship -- 6.2.1: Integrity -- 6.2.2: Organisational Spirit -- 6.2.3: Transparency -- 6.2.4: Accountability -- 6.3: Creating Strong Ethical Culture -- 6.4: Legal Issues Facing A New Firm -- 6.5: Selection of the Attorney/Lawyer -- 6.6: Founder's Agreement -- 6.7: Obtaining Business Licences and Permits -- 6.7.1: Company or LLP Registration 6.7.2: GST Registration -- 6.7.3: Udyog Aadhar Registration -- 6.7.4: FSSAI License or Registration -- 6.7.5: Import Export Code -- 6.7.6: Shop and Establishment Act License -- 6.8: Forms of Businesses -- 6.8.1: Manufacturing Business -- 6.8.2: Service Business -- 6.8.3: Merchandising Business / Trading / Retailing -- 6.8.4: Sole Proprietorship -- 6.8.5: Partnership -- 6.8.6: Corporation -- 6.8.7: Cooperative -- 6.8.8: Entrepreneurial Story - 4: Shiv Nadar -- Case Study -- Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 7: Financial Viability of New Ventures -- 7.1: Introduction -- 7.2: Financial Statements and Financial Analysis -- 7.2.1: Financial Statements -- 7.2.2: Financial Analysis -- 7.3: Working Capital Management and Venture Capital -- Case Let -- Review Questions -- Application Based Questions -- References -- Chapter 8: Building a New-Venture: Financing and Funding -- 8.1: Building a New Venture: Over View -- 8.2: Hiring Key Employees -- 8.3: Recruiting and Selecting New Employees -- 8.3.1: The Challenges Faced When Start-ups Hire New Employees -- 8.4: Understanding the Roles of the Board of Directors, -- 8.4.1: Roles of the Board of Directors -- 8.4.2: Recruitment of the Board Members -- 8.4.3: Adding a Member to the Board -- 8.5: Role of the Board of Advisors in A Startup -- 8.6: Role of Other Professionals in A Startup -- 8.7: Understanding the Various Sources of Personal Financing -- 8.7.1: The Various Sources of Personal Financing -- 8.7.2: Using up the Founder's Own Savings -- 8.7.3: Re-mortgaging -- 8.7.4: Borrowing from Family and Friends -- 8.7.5: Making Use of Credit Cards -- 8.7.6: Going the Hard Way by Cutting Costs -- 8.8: Preparing to Raise Debt and Equity Financing -- 8.8.1: Debt Financing -- 8.8.2: Equity Financing -- 8.9: Understanding Angel Investors and How they Help Start-ups 8.9.1: Business Angels -- 8.10: Understanding Venture Capitalists and How They Help Startups -- 8.10.1: Venture Capitalist -- 8.10.2: How to Procure VC Financing? -- 8.11: Understanding How Business Incubators Help Startups -- 8.11.1: Business Incubators -- 8.12: Understanding Initial Public Offerings and Its Relevance in a New Venture -- 8.13: Understanding How Commercial Banks Help Startups -- 8.13.1: Commercial Banks -- 8.14: Understanding How Leasing Helps New Startups -- 8.14.1: Leasing for Start-Ups -- 8.15: The Different Sources of Debt Financing -- 8.15.1: Other Sources of Debt Financing -- 8.16: Understanding How Strategic Partnerships Helps New Ventures -- Case in Point -- Case 2 -- Case Questions -- Review Questions -- Applied Questions -- Additional Reading -- References -- Chapter 9: Marketing Issues of New Venture -- 9.1: Introduction -- 9.2: Directing the Marketing Efforts-Mass Marketing Versus Micromarketing -- 9.2.1: Mass Marketing -- 9.2.2: Micromarketing -- 9.3: Choosing the Segment (s) to Target -- 9.4: Key Criteria for Choosing a Target Market -- 9.4.1: Target Market Selection Designs -- 9.4.2: Positioning a Market Offering -- 9.4.3: Positioning Errors -- 9.4.4: Building Brands -- 9.5: Key Terms Discussed / Summary -- Review Questions -- Applied Questions -- Questions -- References -- Chapter 10: The Importance of Intellectual Property -- 10.1: Introduction -- 10.2: Stages of An Invention Cycle -- 10.3: Types of Intellectual Property (IP) -- 10.3.1: Copyrights -- 10.3.2: Industrial Property -- 10.3.3: Brief Information About Major Forms of IP -- 10.4: Who can Apply for a Patent? -- 10.5: The Process of Obtaining a Patent -- 10.6: Patent Infringement -- 10.7: Types of Trademarks -- 10.7.1: Various Classes of Trademarks -- 10.7.2: Trademarks Exclusions -- 10.7.3: The Process of Obtaining a Trademark -- 10.8: Copyrights 10.8.1: What is Protected by a Copyright? -- 10.8.2: How to Obtain a Copyright? -- 10.8.3: Copyright Infringement -- 10.8.4: Copyright & -- the Internet -- Cases -- Questions for Self Assessment -- References -- Additional Reading -- Chapter 11: Challenges of Business Growth: Preparation and Evaluation -- 11.1: Appreciating the Nature of Business Growth -- 11.2: Staying Committed to a Core Strategy -- 11.3: Planning for Growth -- 11.4: Knowing and Managing the Stages of Growth -- 11.5: Challenges of Growth -- 11.6: Strategies for Firm Growth (Internal and External) -- 11.7: Exit Strategy -- 11.8: Franchising -- Review Question -- Applied Question -- References -- Chapter 12: Social Entrepreneurship -- 12.1: Introduction -- 12.2: Characteristics of Social Entrepreneur -- 12.3: Brief Description of Social Enterprise, Social Entrepreneurship and Social Entrepreneurs -- 12.4: Social Enterprise and Social Entrepreneurship -- 12.5: Types of Social Entrepreneurship -- 12.6: Importance of Social Entrepreneurship -- 12.7: Limitations of Social Entrepreneurship -- 12.8: Recent Trends in Social Entrepreneurship -- 12.9: Social Responsibilities of Entrepreneurs -- 12.10: Arguments Against Social Responsibilities of Entrepreneurs -- 12.11: Examples of Social Enterprises -- Review Questions -- References -- Index Electronic books Erscheint auch als Druck-Ausgabe Sharma, Deependra Entrepreneurship in India Milton : Taylor & Francis Group,c2022 9781032378589 |
| spellingShingle | Sharma, Deependra Entrepreneurship in India Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Preface -- Contributors List -- Brief Contents -- Table of Contents -- Chapter 1: What is Entrepreneurship? -- 1.1: What is Entrepreneurship? -- 1.2: Why Become an Entrepreneur? -- 1.2.1: Be Their Own Boss -- 1.2.2: Pursue Their Own Ideas -- 1.2.3: Pursue Financial Rewards -- 1.3: Characteristics of Successful Entrepreneurs -- 1.3.1: Passion for the Business -- 1.3.2: Product/Customer Focus -- 1.3.3: Tenacity Despite Failure -- 1.3.4: Execution Intelligence -- 1.4: Common Myths About Entrepreneurs -- 1.5: Entrepreneurship's Importance -- 1.6: Economic Impact of Entrepreneurial Firms on a Society and Country -- Review Questions Based on Chapter -- Applied Questions -- References -- Chapter 2: Entrepreneurship Process and Identifying Opportunities -- 2.1: Introduction -- 2.2: Entrepreneurship Process for New Business -- 2.2.1: Identifying and Recognizing Opportunities -- 2.2.2: Solving a Problem -- 2.3: Finding Gaps in the Marketplace -- 2.4: Sources of Generating Ideas -- 2.4.1: Existing Products and Services -- 2.4.2: Distribution Channels -- 2.4.3: Government -- 2.4.4: Research and Development -- 2.5: Techniques for Generating Ideas -- 2.5.1: Focus Groups -- 2.5.2: Brainstorming -- 2.5.3: Problem Inventory Analysis -- 2.6: Encouraging and Protecting New Ideas -- 2.7: Encouraging Creativity at the Firm Level and Protecting the Idea -- Review Questions -- Applied Questions -- References -- Chapter 3: Feasibility Analysis -- 3.1: Introduction: Feasibility Analysis -- 3.2: When to Conduct the Feasibility Analysis? -- 3.3: Benefits of the Feasibility Study -- 3.4: Feasibility Check Chart -- 3.5: Product/Service Feasibility Analysis -- 3.6: Industry/Target Market Feasibility Analysis -- 3.7: Organizational Feasibility Analysis -- 3.8: Financial Feasibility Analysis -- Case Study Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 4: Business Plan -- 4.1: Introduction -- 4.2: Benefits of A Business Plan -- 4.3: Business Plan Elements -- 4.3.1: Executive Summary -- 4.3.2: Contents of Executive Summary -- 4.3.3: Business Description -- 4.3.4: Product or Service Description -- 4.4: Mission Statement -- 4.5: Market Analysis -- 4.6: SWOT Analysis -- 4.7: Marketing Plan -- 4.7.1: Unique Selling Proposition -- 4.7.2: Pricing Strategy -- 4.7.3: Sales and Distribution Plan -- 4.7.4: Advertising and Promotion Plan -- 4.8: Financial Projections -- 4.8.1: Sales Forecast -- 4.8.2: Cash Flow Statement -- 4.8.3: Profit and Loss Statement -- 4.8.4: Balance Sheet -- 4.8.5: Break-Even Projection -- 4.9: Conclusions -- 4.10: Case Study -- Review Questions -- Applied Questions -- References -- Chapter 5: Industry and Competitor Analysis -- 5.1: Studying Industry Trends -- 5.2: Finding a Competitive Strategy and Developing New -- 5.2.1: Threats of New Entry -- 5.2.2: Threat of Substitution -- 5.2.3: Bargaining Power of Suppliers -- 5.2.4: Bargaining Power of Buyers -- 5.2.5: Competitive Rivalries -- 5.3: Gaining Competitive Intelligence -- 5.4: Understanding the Competitive Analysis Grid -- 5.5: Case in Point-EdTech Entrepreneurship -- Case Questions -- Review Questions -- Applied Questions -- Suggested Additional Reading -- References -- Chapter 6: Initial Ethical and Legal Issues Facing A New Firm -- 6.1: Introduction -- 6.2: Ethical & -- Legal Aspects of Entrepreneurship -- 6.2.1: Integrity -- 6.2.2: Organisational Spirit -- 6.2.3: Transparency -- 6.2.4: Accountability -- 6.3: Creating Strong Ethical Culture -- 6.4: Legal Issues Facing A New Firm -- 6.5: Selection of the Attorney/Lawyer -- 6.6: Founder's Agreement -- 6.7: Obtaining Business Licences and Permits -- 6.7.1: Company or LLP Registration 6.7.2: GST Registration -- 6.7.3: Udyog Aadhar Registration -- 6.7.4: FSSAI License or Registration -- 6.7.5: Import Export Code -- 6.7.6: Shop and Establishment Act License -- 6.8: Forms of Businesses -- 6.8.1: Manufacturing Business -- 6.8.2: Service Business -- 6.8.3: Merchandising Business / Trading / Retailing -- 6.8.4: Sole Proprietorship -- 6.8.5: Partnership -- 6.8.6: Corporation -- 6.8.7: Cooperative -- 6.8.8: Entrepreneurial Story - 4: Shiv Nadar -- Case Study -- Questions for Discussion -- Review Questions -- Applied Questions -- References -- Chapter 7: Financial Viability of New Ventures -- 7.1: Introduction -- 7.2: Financial Statements and Financial Analysis -- 7.2.1: Financial Statements -- 7.2.2: Financial Analysis -- 7.3: Working Capital Management and Venture Capital -- Case Let -- Review Questions -- Application Based Questions -- References -- Chapter 8: Building a New-Venture: Financing and Funding -- 8.1: Building a New Venture: Over View -- 8.2: Hiring Key Employees -- 8.3: Recruiting and Selecting New Employees -- 8.3.1: The Challenges Faced When Start-ups Hire New Employees -- 8.4: Understanding the Roles of the Board of Directors, -- 8.4.1: Roles of the Board of Directors -- 8.4.2: Recruitment of the Board Members -- 8.4.3: Adding a Member to the Board -- 8.5: Role of the Board of Advisors in A Startup -- 8.6: Role of Other Professionals in A Startup -- 8.7: Understanding the Various Sources of Personal Financing -- 8.7.1: The Various Sources of Personal Financing -- 8.7.2: Using up the Founder's Own Savings -- 8.7.3: Re-mortgaging -- 8.7.4: Borrowing from Family and Friends -- 8.7.5: Making Use of Credit Cards -- 8.7.6: Going the Hard Way by Cutting Costs -- 8.8: Preparing to Raise Debt and Equity Financing -- 8.8.1: Debt Financing -- 8.8.2: Equity Financing -- 8.9: Understanding Angel Investors and How they Help Start-ups 8.9.1: Business Angels -- 8.10: Understanding Venture Capitalists and How They Help Startups -- 8.10.1: Venture Capitalist -- 8.10.2: How to Procure VC Financing? -- 8.11: Understanding How Business Incubators Help Startups -- 8.11.1: Business Incubators -- 8.12: Understanding Initial Public Offerings and Its Relevance in a New Venture -- 8.13: Understanding How Commercial Banks Help Startups -- 8.13.1: Commercial Banks -- 8.14: Understanding How Leasing Helps New Startups -- 8.14.1: Leasing for Start-Ups -- 8.15: The Different Sources of Debt Financing -- 8.15.1: Other Sources of Debt Financing -- 8.16: Understanding How Strategic Partnerships Helps New Ventures -- Case in Point -- Case 2 -- Case Questions -- Review Questions -- Applied Questions -- Additional Reading -- References -- Chapter 9: Marketing Issues of New Venture -- 9.1: Introduction -- 9.2: Directing the Marketing Efforts-Mass Marketing Versus Micromarketing -- 9.2.1: Mass Marketing -- 9.2.2: Micromarketing -- 9.3: Choosing the Segment (s) to Target -- 9.4: Key Criteria for Choosing a Target Market -- 9.4.1: Target Market Selection Designs -- 9.4.2: Positioning a Market Offering -- 9.4.3: Positioning Errors -- 9.4.4: Building Brands -- 9.5: Key Terms Discussed / Summary -- Review Questions -- Applied Questions -- Questions -- References -- Chapter 10: The Importance of Intellectual Property -- 10.1: Introduction -- 10.2: Stages of An Invention Cycle -- 10.3: Types of Intellectual Property (IP) -- 10.3.1: Copyrights -- 10.3.2: Industrial Property -- 10.3.3: Brief Information About Major Forms of IP -- 10.4: Who can Apply for a Patent? -- 10.5: The Process of Obtaining a Patent -- 10.6: Patent Infringement -- 10.7: Types of Trademarks -- 10.7.1: Various Classes of Trademarks -- 10.7.2: Trademarks Exclusions -- 10.7.3: The Process of Obtaining a Trademark -- 10.8: Copyrights 10.8.1: What is Protected by a Copyright? -- 10.8.2: How to Obtain a Copyright? -- 10.8.3: Copyright Infringement -- 10.8.4: Copyright & -- the Internet -- Cases -- Questions for Self Assessment -- References -- Additional Reading -- Chapter 11: Challenges of Business Growth: Preparation and Evaluation -- 11.1: Appreciating the Nature of Business Growth -- 11.2: Staying Committed to a Core Strategy -- 11.3: Planning for Growth -- 11.4: Knowing and Managing the Stages of Growth -- 11.5: Challenges of Growth -- 11.6: Strategies for Firm Growth (Internal and External) -- 11.7: Exit Strategy -- 11.8: Franchising -- Review Question -- Applied Question -- References -- Chapter 12: Social Entrepreneurship -- 12.1: Introduction -- 12.2: Characteristics of Social Entrepreneur -- 12.3: Brief Description of Social Enterprise, Social Entrepreneurship and Social Entrepreneurs -- 12.4: Social Enterprise and Social Entrepreneurship -- 12.5: Types of Social Entrepreneurship -- 12.6: Importance of Social Entrepreneurship -- 12.7: Limitations of Social Entrepreneurship -- 12.8: Recent Trends in Social Entrepreneurship -- 12.9: Social Responsibilities of Entrepreneurs -- 12.10: Arguments Against Social Responsibilities of Entrepreneurs -- 12.11: Examples of Social Enterprises -- Review Questions -- References -- Index |
| title | Entrepreneurship in India |
| title_auth | Entrepreneurship in India |
| title_exact_search | Entrepreneurship in India |
| title_exact_search_txtP | Entrepreneurship in India |
| title_full | Entrepreneurship in India |
| title_fullStr | Entrepreneurship in India |
| title_full_unstemmed | Entrepreneurship in India |
| title_short | Entrepreneurship in India |
| title_sort | entrepreneurship in india |
| work_keys_str_mv | AT sharmadeependra entrepreneurshipinindia |