Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2022
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | 1 Online-Ressource (234 Seiten) |
| ISBN: | 9781119780175 9781119780137 |
Internformat
MARC
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| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- About the Author -- 1 Introduction to Product Development -- Project Management and Product Development -- What Is Product Development? -- How This Book Is Organized -- 2 The Role of Marketing in Product Development -- Corporate Strategy - Strategic Planning -- Marketing, Sales, and the Four Ps -- The 1st P - Product -- Example of Product Displacement -- The 2nd P - Promotion -- The 3rd P - Pricing -- The 4th P - Placement -- The Business Case -- The Roles of Marketing and Engineering in Product Development -- Marketing Services -- New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy -- 3 The Role of the Engineering Group in Product Development -- Driving Products - the Engineering Perspective -- Engineering Disciplines -- The Engineering Process -- Ergonomics (Human Factors Engineering) -- Additional Design Considerations - Product Liability -- Government Oversight - Consumer Protection in the United States -- Discussion Case 3.1 - Lawsuit over Hot Coffee -- Design Challenges - Product Misuse -- Problems with Product Development -- 4 The Core Team and Teamwork in Product Development -- The Executive's Role in Product Development -- Working Within the Strategic Plan -- Project Management Processes -- Who Should Be Involved in Product Development? -- Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies -- Essentials of Teamwork and Communications across Functional Lines -- Project/Product Communication -- Budgets, Schedules, and Miscellaneous Small Tasks -- Leadership in Product Development -- How Do Leaders Go Wrong? -- The Roles of Accounting and Finance -- Decision Points and Net Present Value (NPV) -- The Bigger Picture -- Driving Product Development | |
| 505 | 8 | |a Working in Silos and with Stakeholders -- Identifying Stakeholders -- 5 Getting Started - Project Approved: Product/Project Management and Engineering -- Taking the Business Case from Concept to Reality -- Basic Research -- Applied Research -- Project Management in Product Development -- Why Do Projects Fail? -- Traditional and Agile Project Management -- Sample Project Plan - Detailed Table of Contents -- A True Case Study - Company Dysfunction and a Lack of Project Management -- Developing and Controlling Scope - Using a Work Breakdown Structure (WBS) -- Developing a Budget and Cash Flows -- Agile PM -- The Vision Statement -- Agile Hybrid in Action - Marketing Natural Gas in the Southeastern United States: Gas South, A True Story -- Discussion Case 5.1 - A True Story: Product Development Without Project Management -- 6 Product Development for Small Firms and Entrepreneurs -- Funding for Your Start-Up: A Necessary Ingredient -- Loans from the Bank and Small Business Administration (SBA) -- Funding from Venture Capitalists -- Funding by Issuing Shares of Stock -- Funding with Angel Investors -- Other Sources of Business and Financial Assistance -- Summary on Product Development and Sources of Funding -- Small Firm Challenges -- Lack of Structured Planning -- Marketing Message Not Strong or Clear -- Legal and Regulatory Obstacles -- Use of a Product Roadmap -- Innovation -- When (Or If) to Patent -- 7 Manufacturing the New Product -- The State of Manufacturing -- New Manufacturing Advances -- 8 Engineering Product Design and Testing -- Managing the Approved Scope and Budget - Why Is This Important? -- The Project Lifecycle -- A True Story: Ignoring the Warning Signs -- Preventing Failure and Surprises: Performing a Risk Review -- Two Types of Risk Review: Qualitative and Quantitative -- Design and Status Reviews | |
| 505 | 8 | |a Modeling - Speeding Product Development -- Integrating Supply Chain and Manufacturing -- The Role of Supply Chain in Product Development -- Proposals, Pricing, Statements of Work (SOWs) -- New Technologies - Identification and Adaptation -- Alignment with Business Strategy -- Using SWOT -- Gates and Stakeholders -- 9 Successful Product Launch and Post Review -- Pricing -- Integrated Marketing -- Product Development - Post Review -- 10 Summary - Connecting the Dots -- A Logical Process Flow -- Index -- EULA. | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Product design | |
| 650 | 4 | |a New products | |
| 653 | 6 | |a Electronic books | |
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Datensatz im Suchindex
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| contents | Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- About the Author -- 1 Introduction to Product Development -- Project Management and Product Development -- What Is Product Development? -- How This Book Is Organized -- 2 The Role of Marketing in Product Development -- Corporate Strategy - Strategic Planning -- Marketing, Sales, and the Four Ps -- The 1st P - Product -- Example of Product Displacement -- The 2nd P - Promotion -- The 3rd P - Pricing -- The 4th P - Placement -- The Business Case -- The Roles of Marketing and Engineering in Product Development -- Marketing Services -- New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy -- 3 The Role of the Engineering Group in Product Development -- Driving Products - the Engineering Perspective -- Engineering Disciplines -- The Engineering Process -- Ergonomics (Human Factors Engineering) -- Additional Design Considerations - Product Liability -- Government Oversight - Consumer Protection in the United States -- Discussion Case 3.1 - Lawsuit over Hot Coffee -- Design Challenges - Product Misuse -- Problems with Product Development -- 4 The Core Team and Teamwork in Product Development -- The Executive's Role in Product Development -- Working Within the Strategic Plan -- Project Management Processes -- Who Should Be Involved in Product Development? -- Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies -- Essentials of Teamwork and Communications across Functional Lines -- Project/Product Communication -- Budgets, Schedules, and Miscellaneous Small Tasks -- Leadership in Product Development -- How Do Leaders Go Wrong? -- The Roles of Accounting and Finance -- Decision Points and Net Present Value (NPV) -- The Bigger Picture -- Driving Product Development Working in Silos and with Stakeholders -- Identifying Stakeholders -- 5 Getting Started - Project Approved: Product/Project Management and Engineering -- Taking the Business Case from Concept to Reality -- Basic Research -- Applied Research -- Project Management in Product Development -- Why Do Projects Fail? -- Traditional and Agile Project Management -- Sample Project Plan - Detailed Table of Contents -- A True Case Study - Company Dysfunction and a Lack of Project Management -- Developing and Controlling Scope - Using a Work Breakdown Structure (WBS) -- Developing a Budget and Cash Flows -- Agile PM -- The Vision Statement -- Agile Hybrid in Action - Marketing Natural Gas in the Southeastern United States: Gas South, A True Story -- Discussion Case 5.1 - A True Story: Product Development Without Project Management -- 6 Product Development for Small Firms and Entrepreneurs -- Funding for Your Start-Up: A Necessary Ingredient -- Loans from the Bank and Small Business Administration (SBA) -- Funding from Venture Capitalists -- Funding by Issuing Shares of Stock -- Funding with Angel Investors -- Other Sources of Business and Financial Assistance -- Summary on Product Development and Sources of Funding -- Small Firm Challenges -- Lack of Structured Planning -- Marketing Message Not Strong or Clear -- Legal and Regulatory Obstacles -- Use of a Product Roadmap -- Innovation -- When (Or If) to Patent -- 7 Manufacturing the New Product -- The State of Manufacturing -- New Manufacturing Advances -- 8 Engineering Product Design and Testing -- Managing the Approved Scope and Budget - Why Is This Important? -- The Project Lifecycle -- A True Story: Ignoring the Warning Signs -- Preventing Failure and Surprises: Performing a Risk Review -- Two Types of Risk Review: Qualitative and Quantitative -- Design and Status Reviews Modeling - Speeding Product Development -- Integrating Supply Chain and Manufacturing -- The Role of Supply Chain in Product Development -- Proposals, Pricing, Statements of Work (SOWs) -- New Technologies - Identification and Adaptation -- Alignment with Business Strategy -- Using SWOT -- Gates and Stakeholders -- 9 Successful Product Launch and Post Review -- Pricing -- Integrated Marketing -- Product Development - Post Review -- 10 Summary - Connecting the Dots -- A Logical Process Flow -- Index -- EULA. |
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| format | Electronic eBook |
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| id | DE-604.BV048631994 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:16:05Z |
| indexdate | 2024-07-10T09:44:32Z |
| institution | BVB |
| isbn | 9781119780175 9781119780137 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034007014 |
| oclc_num | 1306063846 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (234 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Tennant, David V. Verfasser aut Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch Newark John Wiley & Sons, Incorporated 2022 ©2022 1 Online-Ressource (234 Seiten) txt rdacontent c rdamedia cr rdacarrier Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- About the Author -- 1 Introduction to Product Development -- Project Management and Product Development -- What Is Product Development? -- How This Book Is Organized -- 2 The Role of Marketing in Product Development -- Corporate Strategy - Strategic Planning -- Marketing, Sales, and the Four Ps -- The 1st P - Product -- Example of Product Displacement -- The 2nd P - Promotion -- The 3rd P - Pricing -- The 4th P - Placement -- The Business Case -- The Roles of Marketing and Engineering in Product Development -- Marketing Services -- New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy -- 3 The Role of the Engineering Group in Product Development -- Driving Products - the Engineering Perspective -- Engineering Disciplines -- The Engineering Process -- Ergonomics (Human Factors Engineering) -- Additional Design Considerations - Product Liability -- Government Oversight - Consumer Protection in the United States -- Discussion Case 3.1 - Lawsuit over Hot Coffee -- Design Challenges - Product Misuse -- Problems with Product Development -- 4 The Core Team and Teamwork in Product Development -- The Executive's Role in Product Development -- Working Within the Strategic Plan -- Project Management Processes -- Who Should Be Involved in Product Development? -- Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies -- Essentials of Teamwork and Communications across Functional Lines -- Project/Product Communication -- Budgets, Schedules, and Miscellaneous Small Tasks -- Leadership in Product Development -- How Do Leaders Go Wrong? -- The Roles of Accounting and Finance -- Decision Points and Net Present Value (NPV) -- The Bigger Picture -- Driving Product Development Working in Silos and with Stakeholders -- Identifying Stakeholders -- 5 Getting Started - Project Approved: Product/Project Management and Engineering -- Taking the Business Case from Concept to Reality -- Basic Research -- Applied Research -- Project Management in Product Development -- Why Do Projects Fail? -- Traditional and Agile Project Management -- Sample Project Plan - Detailed Table of Contents -- A True Case Study - Company Dysfunction and a Lack of Project Management -- Developing and Controlling Scope - Using a Work Breakdown Structure (WBS) -- Developing a Budget and Cash Flows -- Agile PM -- The Vision Statement -- Agile Hybrid in Action - Marketing Natural Gas in the Southeastern United States: Gas South, A True Story -- Discussion Case 5.1 - A True Story: Product Development Without Project Management -- 6 Product Development for Small Firms and Entrepreneurs -- Funding for Your Start-Up: A Necessary Ingredient -- Loans from the Bank and Small Business Administration (SBA) -- Funding from Venture Capitalists -- Funding by Issuing Shares of Stock -- Funding with Angel Investors -- Other Sources of Business and Financial Assistance -- Summary on Product Development and Sources of Funding -- Small Firm Challenges -- Lack of Structured Planning -- Marketing Message Not Strong or Clear -- Legal and Regulatory Obstacles -- Use of a Product Roadmap -- Innovation -- When (Or If) to Patent -- 7 Manufacturing the New Product -- The State of Manufacturing -- New Manufacturing Advances -- 8 Engineering Product Design and Testing -- Managing the Approved Scope and Budget - Why Is This Important? -- The Project Lifecycle -- A True Story: Ignoring the Warning Signs -- Preventing Failure and Surprises: Performing a Risk Review -- Two Types of Risk Review: Qualitative and Quantitative -- Design and Status Reviews Modeling - Speeding Product Development -- Integrating Supply Chain and Manufacturing -- The Role of Supply Chain in Product Development -- Proposals, Pricing, Statements of Work (SOWs) -- New Technologies - Identification and Adaptation -- Alignment with Business Strategy -- Using SWOT -- Gates and Stakeholders -- 9 Successful Product Launch and Post Review -- Pricing -- Integrated Marketing -- Product Development - Post Review -- 10 Summary - Connecting the Dots -- A Logical Process Flow -- Index -- EULA. Product management Product design New products Electronic books Erscheint auch als Druck-Ausgabe Tennant, David V. Product Development Newark : John Wiley & Sons, Incorporated,c2022 9781119780137 |
| spellingShingle | Tennant, David V. Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- About the Author -- 1 Introduction to Product Development -- Project Management and Product Development -- What Is Product Development? -- How This Book Is Organized -- 2 The Role of Marketing in Product Development -- Corporate Strategy - Strategic Planning -- Marketing, Sales, and the Four Ps -- The 1st P - Product -- Example of Product Displacement -- The 2nd P - Promotion -- The 3rd P - Pricing -- The 4th P - Placement -- The Business Case -- The Roles of Marketing and Engineering in Product Development -- Marketing Services -- New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy -- 3 The Role of the Engineering Group in Product Development -- Driving Products - the Engineering Perspective -- Engineering Disciplines -- The Engineering Process -- Ergonomics (Human Factors Engineering) -- Additional Design Considerations - Product Liability -- Government Oversight - Consumer Protection in the United States -- Discussion Case 3.1 - Lawsuit over Hot Coffee -- Design Challenges - Product Misuse -- Problems with Product Development -- 4 The Core Team and Teamwork in Product Development -- The Executive's Role in Product Development -- Working Within the Strategic Plan -- Project Management Processes -- Who Should Be Involved in Product Development? -- Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies -- Essentials of Teamwork and Communications across Functional Lines -- Project/Product Communication -- Budgets, Schedules, and Miscellaneous Small Tasks -- Leadership in Product Development -- How Do Leaders Go Wrong? -- The Roles of Accounting and Finance -- Decision Points and Net Present Value (NPV) -- The Bigger Picture -- Driving Product Development Working in Silos and with Stakeholders -- Identifying Stakeholders -- 5 Getting Started - Project Approved: Product/Project Management and Engineering -- Taking the Business Case from Concept to Reality -- Basic Research -- Applied Research -- Project Management in Product Development -- Why Do Projects Fail? -- Traditional and Agile Project Management -- Sample Project Plan - Detailed Table of Contents -- A True Case Study - Company Dysfunction and a Lack of Project Management -- Developing and Controlling Scope - Using a Work Breakdown Structure (WBS) -- Developing a Budget and Cash Flows -- Agile PM -- The Vision Statement -- Agile Hybrid in Action - Marketing Natural Gas in the Southeastern United States: Gas South, A True Story -- Discussion Case 5.1 - A True Story: Product Development Without Project Management -- 6 Product Development for Small Firms and Entrepreneurs -- Funding for Your Start-Up: A Necessary Ingredient -- Loans from the Bank and Small Business Administration (SBA) -- Funding from Venture Capitalists -- Funding by Issuing Shares of Stock -- Funding with Angel Investors -- Other Sources of Business and Financial Assistance -- Summary on Product Development and Sources of Funding -- Small Firm Challenges -- Lack of Structured Planning -- Marketing Message Not Strong or Clear -- Legal and Regulatory Obstacles -- Use of a Product Roadmap -- Innovation -- When (Or If) to Patent -- 7 Manufacturing the New Product -- The State of Manufacturing -- New Manufacturing Advances -- 8 Engineering Product Design and Testing -- Managing the Approved Scope and Budget - Why Is This Important? -- The Project Lifecycle -- A True Story: Ignoring the Warning Signs -- Preventing Failure and Surprises: Performing a Risk Review -- Two Types of Risk Review: Qualitative and Quantitative -- Design and Status Reviews Modeling - Speeding Product Development -- Integrating Supply Chain and Manufacturing -- The Role of Supply Chain in Product Development -- Proposals, Pricing, Statements of Work (SOWs) -- New Technologies - Identification and Adaptation -- Alignment with Business Strategy -- Using SWOT -- Gates and Stakeholders -- 9 Successful Product Launch and Post Review -- Pricing -- Integrated Marketing -- Product Development - Post Review -- 10 Summary - Connecting the Dots -- A Logical Process Flow -- Index -- EULA. Product management Product design New products |
| title | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_auth | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_exact_search | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_exact_search_txtP | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_full | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_fullStr | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_full_unstemmed | Product Development An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| title_short | Product Development |
| title_sort | product development an engineer s guide to business considerations real world product testing and launch |
| title_sub | An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch |
| topic | Product management Product design New products |
| topic_facet | Product management Product design New products |
| work_keys_str_mv | AT tennantdavidv productdevelopmentanengineersguidetobusinessconsiderationsrealworldproducttestingandlaunch |