Providing a New Perspective on Understanding and Measuring of Customer Inspiration:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden GmbH
2021
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| Schriftenreihe: | Gabler Theses Ser
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | 1 Online-Ressource (153 Seiten) |
| ISBN: | 9783658358945 9783658358938 |
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| 100 | 1 | |a Stoll, Lisa |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| 264 | 1 | |a Wiesbaden |b Springer Fachmedien Wiesbaden GmbH |c 2021 | |
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| 490 | 0 | |a Gabler Theses Ser | |
| 505 | 8 | |a Intro -- Danksagung -- Introduction -- Contents -- 1 Study I: Definition and Conceptualization of Customer Inspiration -- 1.1 Motivation -- 1.2 Literature Review -- 1.2.1 Inspiration from a General and Psychological Perspective -- 1.2.2 Inspiration from a Marketing Perspective -- 1.2.3 Summary of Literature Review -- 1.3 A Qualitative Study to Define Customer Inspiration -- 1.3.1 Methodology -- 1.3.2 Sampling and Data Collection -- 1.3.3 Data Analysis -- 1.4 Results -- 1.4.1 Overview -- 1.4.2 Customer Inspiration Definition -- 1.4.3 Key Customer Inspiration Themes -- 1.4.4 Conceptual Framework of Customer Inspiration -- 1.4.5 Distinction Between Customer Inspiration and Other Constructs -- 1.5 Discussion -- 2 Study II: Measurement Model of Customer Inspiration -- 2.1 Motivation -- 2.2 Theoretical Background -- 2.3 Conceptualization and Index Development Procedure -- 2.3.1 Definition of Customer Inspiration -- 2.3.2 Index Development Procedure -- 2.4 Index Development -- 2.4.1 Part 1: Model Development-Qualitative Approach -- 2.4.2 Part 2: Model Validation-Quantitative Approach -- 2.5 Discussion -- 3 Study III: The Explanatory Power of Customer Inspiration -- 3.1 Motivation -- 3.2 Literature Review and Hypotheses -- 3.2.1 Why Consumers are Willing to Pay a Higher Price -- 3.2.2 The Explanatory Power of Customer Inspiration -- 3.2.3 Customer Inspiration Versus Brand Attitude -- 3.2.4 The Role of Brand Attitude in Marketing Research -- 3.2.5 Comparing two Measures of Customer Inspiration -- 3.3 Study 1 -- 3.3.1 Survey Design -- 3.3.2 Measures -- 3.3.3 Analysis and Results -- 3.4 Study 2 -- 3.4.1 Survey Design and Measures -- 3.4.2 Analysis and Results -- 3.5 Discussion -- References | |
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Customer relations | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Stoll, Lisa |t Providing a New Perspective on Understanding and Measuring of Customer Inspiration |d Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2021 |z 9783658358938 |
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Datensatz im Suchindex
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| author | Stoll, Lisa |
| author_facet | Stoll, Lisa |
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| contents | Intro -- Danksagung -- Introduction -- Contents -- 1 Study I: Definition and Conceptualization of Customer Inspiration -- 1.1 Motivation -- 1.2 Literature Review -- 1.2.1 Inspiration from a General and Psychological Perspective -- 1.2.2 Inspiration from a Marketing Perspective -- 1.2.3 Summary of Literature Review -- 1.3 A Qualitative Study to Define Customer Inspiration -- 1.3.1 Methodology -- 1.3.2 Sampling and Data Collection -- 1.3.3 Data Analysis -- 1.4 Results -- 1.4.1 Overview -- 1.4.2 Customer Inspiration Definition -- 1.4.3 Key Customer Inspiration Themes -- 1.4.4 Conceptual Framework of Customer Inspiration -- 1.4.5 Distinction Between Customer Inspiration and Other Constructs -- 1.5 Discussion -- 2 Study II: Measurement Model of Customer Inspiration -- 2.1 Motivation -- 2.2 Theoretical Background -- 2.3 Conceptualization and Index Development Procedure -- 2.3.1 Definition of Customer Inspiration -- 2.3.2 Index Development Procedure -- 2.4 Index Development -- 2.4.1 Part 1: Model Development-Qualitative Approach -- 2.4.2 Part 2: Model Validation-Quantitative Approach -- 2.5 Discussion -- 3 Study III: The Explanatory Power of Customer Inspiration -- 3.1 Motivation -- 3.2 Literature Review and Hypotheses -- 3.2.1 Why Consumers are Willing to Pay a Higher Price -- 3.2.2 The Explanatory Power of Customer Inspiration -- 3.2.3 Customer Inspiration Versus Brand Attitude -- 3.2.4 The Role of Brand Attitude in Marketing Research -- 3.2.5 Comparing two Measures of Customer Inspiration -- 3.3 Study 1 -- 3.3.1 Survey Design -- 3.3.2 Measures -- 3.3.3 Analysis and Results -- 3.4 Study 2 -- 3.4.1 Survey Design and Measures -- 3.4.2 Analysis and Results -- 3.5 Discussion -- References |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:16:05Z |
| indexdate | 2024-07-10T09:44:32Z |
| institution | BVB |
| isbn | 9783658358945 9783658358938 |
| language | English |
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| physical | 1 Online-Ressource (153 Seiten) |
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| publishDate | 2021 |
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| publisher | Springer Fachmedien Wiesbaden GmbH |
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| spelling | Stoll, Lisa Verfasser aut Providing a New Perspective on Understanding and Measuring of Customer Inspiration Wiesbaden Springer Fachmedien Wiesbaden GmbH 2021 ©2022 1 Online-Ressource (153 Seiten) txt rdacontent c rdamedia cr rdacarrier Gabler Theses Ser Intro -- Danksagung -- Introduction -- Contents -- 1 Study I: Definition and Conceptualization of Customer Inspiration -- 1.1 Motivation -- 1.2 Literature Review -- 1.2.1 Inspiration from a General and Psychological Perspective -- 1.2.2 Inspiration from a Marketing Perspective -- 1.2.3 Summary of Literature Review -- 1.3 A Qualitative Study to Define Customer Inspiration -- 1.3.1 Methodology -- 1.3.2 Sampling and Data Collection -- 1.3.3 Data Analysis -- 1.4 Results -- 1.4.1 Overview -- 1.4.2 Customer Inspiration Definition -- 1.4.3 Key Customer Inspiration Themes -- 1.4.4 Conceptual Framework of Customer Inspiration -- 1.4.5 Distinction Between Customer Inspiration and Other Constructs -- 1.5 Discussion -- 2 Study II: Measurement Model of Customer Inspiration -- 2.1 Motivation -- 2.2 Theoretical Background -- 2.3 Conceptualization and Index Development Procedure -- 2.3.1 Definition of Customer Inspiration -- 2.3.2 Index Development Procedure -- 2.4 Index Development -- 2.4.1 Part 1: Model Development-Qualitative Approach -- 2.4.2 Part 2: Model Validation-Quantitative Approach -- 2.5 Discussion -- 3 Study III: The Explanatory Power of Customer Inspiration -- 3.1 Motivation -- 3.2 Literature Review and Hypotheses -- 3.2.1 Why Consumers are Willing to Pay a Higher Price -- 3.2.2 The Explanatory Power of Customer Inspiration -- 3.2.3 Customer Inspiration Versus Brand Attitude -- 3.2.4 The Role of Brand Attitude in Marketing Research -- 3.2.5 Comparing two Measures of Customer Inspiration -- 3.3 Study 1 -- 3.3.1 Survey Design -- 3.3.2 Measures -- 3.3.3 Analysis and Results -- 3.4 Study 2 -- 3.4.1 Survey Design and Measures -- 3.4.2 Analysis and Results -- 3.5 Discussion -- References Consumer behavior Marketing Customer relations Electronic books (DE-588)4113937-9 Hochschulschrift gnd-content Erscheint auch als Druck-Ausgabe Stoll, Lisa Providing a New Perspective on Understanding and Measuring of Customer Inspiration Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2021 9783658358938 |
| spellingShingle | Stoll, Lisa Providing a New Perspective on Understanding and Measuring of Customer Inspiration Intro -- Danksagung -- Introduction -- Contents -- 1 Study I: Definition and Conceptualization of Customer Inspiration -- 1.1 Motivation -- 1.2 Literature Review -- 1.2.1 Inspiration from a General and Psychological Perspective -- 1.2.2 Inspiration from a Marketing Perspective -- 1.2.3 Summary of Literature Review -- 1.3 A Qualitative Study to Define Customer Inspiration -- 1.3.1 Methodology -- 1.3.2 Sampling and Data Collection -- 1.3.3 Data Analysis -- 1.4 Results -- 1.4.1 Overview -- 1.4.2 Customer Inspiration Definition -- 1.4.3 Key Customer Inspiration Themes -- 1.4.4 Conceptual Framework of Customer Inspiration -- 1.4.5 Distinction Between Customer Inspiration and Other Constructs -- 1.5 Discussion -- 2 Study II: Measurement Model of Customer Inspiration -- 2.1 Motivation -- 2.2 Theoretical Background -- 2.3 Conceptualization and Index Development Procedure -- 2.3.1 Definition of Customer Inspiration -- 2.3.2 Index Development Procedure -- 2.4 Index Development -- 2.4.1 Part 1: Model Development-Qualitative Approach -- 2.4.2 Part 2: Model Validation-Quantitative Approach -- 2.5 Discussion -- 3 Study III: The Explanatory Power of Customer Inspiration -- 3.1 Motivation -- 3.2 Literature Review and Hypotheses -- 3.2.1 Why Consumers are Willing to Pay a Higher Price -- 3.2.2 The Explanatory Power of Customer Inspiration -- 3.2.3 Customer Inspiration Versus Brand Attitude -- 3.2.4 The Role of Brand Attitude in Marketing Research -- 3.2.5 Comparing two Measures of Customer Inspiration -- 3.3 Study 1 -- 3.3.1 Survey Design -- 3.3.2 Measures -- 3.3.3 Analysis and Results -- 3.4 Study 2 -- 3.4.1 Survey Design and Measures -- 3.4.2 Analysis and Results -- 3.5 Discussion -- References Consumer behavior Marketing Customer relations |
| subject_GND | (DE-588)4113937-9 |
| title | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_auth | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_exact_search | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_exact_search_txtP | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_full | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_fullStr | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_full_unstemmed | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_short | Providing a New Perspective on Understanding and Measuring of Customer Inspiration |
| title_sort | providing a new perspective on understanding and measuring of customer inspiration |
| topic | Consumer behavior Marketing Customer relations |
| topic_facet | Consumer behavior Marketing Customer relations Hochschulschrift |
| work_keys_str_mv | AT stolllisa providinganewperspectiveonunderstandingandmeasuringofcustomerinspiration |