The indispensable brand: move from invisible to invaluable
"According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishin...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[United States]
Randolph House Press
[2019]
|
| Subjects: | |
| Summary: | "According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishing differentiated positioning-has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top-and bottom-line business performance"--Page 4 of cover |
| Physical Description: | 299 Seiten Diagramme 23 cm |
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| id | DE-604.BV048624135 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:14:21Z |
| indexdate | 2024-07-10T09:43:18Z |
| institution | BVB |
| language | English |
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| physical | 299 Seiten Diagramme 23 cm |
| publishDate | 2019 |
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| publisher | Randolph House Press |
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| spelling | Duckler, Mitch Verfasser aut The indispensable brand move from invisible to invaluable Mitch Duckler [United States] Randolph House Press [2019] 299 Seiten Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier "According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishing differentiated positioning-has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top-and bottom-line business performance"--Page 4 of cover Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding aat Advertising / Brand name products fast Brand name products fast Branding (Marketing) fast Erscheint auch als Druck-Ausgabe, Hardcover 978-1-5445-0135-2 Erscheint auch als Online-Ausgabe 978-1-5445-0133-8 |
| spellingShingle | Duckler, Mitch The indispensable brand move from invisible to invaluable Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding aat Advertising / Brand name products fast Brand name products fast Branding (Marketing) fast |
| title | The indispensable brand move from invisible to invaluable |
| title_auth | The indispensable brand move from invisible to invaluable |
| title_exact_search | The indispensable brand move from invisible to invaluable |
| title_exact_search_txtP | The indispensable brand move from invisible to invaluable |
| title_full | The indispensable brand move from invisible to invaluable Mitch Duckler |
| title_fullStr | The indispensable brand move from invisible to invaluable Mitch Duckler |
| title_full_unstemmed | The indispensable brand move from invisible to invaluable Mitch Duckler |
| title_short | The indispensable brand |
| title_sort | the indispensable brand move from invisible to invaluable |
| title_sub | move from invisible to invaluable |
| topic | Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding aat Advertising / Brand name products fast Brand name products fast Branding (Marketing) fast |
| topic_facet | Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding |
| work_keys_str_mv | AT ducklermitch theindispensablebrandmovefrominvisibletoinvaluable |