The indispensable brand: move from invisible to invaluable
"According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishin...
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
[United States]
Randolph House Press
[2019]
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Schlagworte: | |
Zusammenfassung: | "According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishing differentiated positioning-has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top-and bottom-line business performance"--Page 4 of cover |
Beschreibung: | 299 Seiten Diagramme 23 cm |
Internformat
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650 | 4 | |a Brand name products | |
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Datensatz im Suchindex
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author | Duckler, Mitch |
author_facet | Duckler, Mitch |
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building | Verbundindex |
bvnumber | BV048624135 |
classification_rvk | QP 624 |
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format | Book |
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id | DE-604.BV048624135 |
illustrated | Not Illustrated |
index_date | 2024-07-03T21:14:21Z |
indexdate | 2024-07-10T09:43:18Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033999279 |
oclc_num | 1356735261 |
open_access_boolean | |
owner | DE-523 |
owner_facet | DE-523 |
physical | 299 Seiten Diagramme 23 cm |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Randolph House Press |
record_format | marc |
spelling | Duckler, Mitch Verfasser aut The indispensable brand move from invisible to invaluable Mitch Duckler [United States] Randolph House Press [2019] 299 Seiten Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier "According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation-without equal effort on establishing differentiated positioning-has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top-and bottom-line business performance"--Page 4 of cover Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding aat Advertising / Brand name products fast Brand name products fast Branding (Marketing) fast Erscheint auch als Druck-Ausgabe, Hardcover 978-1-5445-0135-2 Erscheint auch als Online-Ausgabe 978-1-5445-0133-8 |
spellingShingle | Duckler, Mitch The indispensable brand move from invisible to invaluable Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding aat Advertising / Brand name products fast Brand name products fast Branding (Marketing) fast |
title | The indispensable brand move from invisible to invaluable |
title_auth | The indispensable brand move from invisible to invaluable |
title_exact_search | The indispensable brand move from invisible to invaluable |
title_exact_search_txtP | The indispensable brand move from invisible to invaluable |
title_full | The indispensable brand move from invisible to invaluable Mitch Duckler |
title_fullStr | The indispensable brand move from invisible to invaluable Mitch Duckler |
title_full_unstemmed | The indispensable brand move from invisible to invaluable Mitch Duckler |
title_short | The indispensable brand |
title_sort | the indispensable brand move from invisible to invaluable |
title_sub | move from invisible to invaluable |
topic | Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding aat Advertising / Brand name products fast Brand name products fast Branding (Marketing) fast |
topic_facet | Brand name products Branding (Marketing) Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding |
work_keys_str_mv | AT ducklermitch theindispensablebrandmovefrominvisibletoinvaluable |